Aug 23 2023
Emily Loftis

Produce a memorable experience for your meeting participants by grabbing their attention, sparking their curiosity and leaving a lasting impression In today’s ever-changing landscape, the way people consume content has undergone a rapid transformation. What does this mean for meeting and event professionals? You’ve likely faced unique challenges in capturing (and keeping) your audience’s attention …

Inspire audiences with the persuasive power of color

Aug 8 2023
Emily Loftis
6 MIN
How to leverage color psychology to Unlock the Unforgettable Colors play a vital role in helping us navigate the world around us. Certain hues can influence how we feel, behave and even respond in various settings, giving them an intriguing role in human psychology and fueling our long-held fascination with them. This year, Pantone, the ...

Plan Your Meetings with a Purpose

Sep 3 2019
Hali Cooper
As a meeting planner, do you ask yourself if attendees leave your events happier and more productive than when they arrived?  All too often, the business-side of a meeting becomes so focused on cost-savings and ROI that the human element is forgotten. Attendee engagement, problem-solving, and behavior-changing goals get pushed aside for these “results-based” aspects.    It’s time to reignite that conversation and think about creating meaningful, lasting experiences for attendees. We ...

Improve the Mood with Color

Jul 11 2019
John Bleskan
It’s the same reason you go through multiple swatches before painting a room: colors impact how we feel. Planning the look of an event is no different.   Making informed and careful decisions about design before the meeting even starts is crucial to support attendee well-being and high performance – and a lot of that is anchored to something as simple as the color palette you ...

Is VR Dead in the Meetings Industry?

Jun 20 2019
Christian Wright
In 2012, VR first grabbed the attention of the world with Oculus Rift’s wildly successful Kickstarter campaign. The almost 2.5 million dollars raised proved it was easy to see the potential of a technology capable of transporting users to another perceived environment. This rings especially true for the meetings and events industry. From the initial event ...