Event Design Collective Case Study: Shell Scotford Employee Event
The Shell Scotford Employee Engagement Event
The series of events was a designed experience using Event Canvas. We collaborated with TRUE Event Management and the Shell Scotford events team to better understand the stakeholders of this event and how to design for greater impact.
About The Project
The series of events was a designed experience using Event Canvas. We collaborated with TRUE Event Management and the Shell Scotford events team to better understand the stakeholders of this event and how to design for greater impact. The Shell Scotford team wanted to focus on employee engagement, aligning how the Scotford structure comes together to achieve the company goals, bringing clarity to each attendee on other departments while instilling understanding and empathy among the attendees. Working collaboratively, Audio Visual and Event Technology solutions were activated that enabled the transformational change and connection Shell Scotford was looking to achieve.
Line of business: Production, Event Design Collective, Experience Architecture.
The events goal was to connect participants on a personal and emotional level. Allowing them to make meaningful connections to the content and each other; empowering them to take their learning back to their teams at the refinery.
We also needed to transition an airplane hangar to accommodate four learning environments with the addition of a temporary kitchen for catering. As this was a reoccurring event project, we needed to make sure that there were no blackouts, no tech issues, and trained staff for every event, ensuring successful execution each and every time. We accounted detailed attention into each event within the project to ensure each and every attendee and participant walked away with the same experience and impact.
Video monitors and projection surfaces in strategic locations to allow the attendees to glance up or over without moving their heads.
All the data collected on the digital flip charts in aggregated format to allow the team at Scotford to adjust content, ensure better delivery and evolution of attendee experience as the learning series progressed.
Our Fabrication team created custom scenic elements and projection surfaces to fit the space. Including white stretch fabric walls to cover the cement hanger walls and providing an alternative look to traditional drape. The technology and staging team provided a ground supported truss grid enabling each learning space to incorporate all the required technologies with ergonomic considerations.
There was also no heating, cooling, or power, or internet supply to support an event in this space. The internet was pinged off a mobile internet hub, Power was drawn from a primary and secondary generator that oscillated to cycle and replenish a continued power supply. We worked to install an HVAC system for the space by using portable systems that worked together. All of these supply pieces had to be installed on a removable and temporary effect so that once the event was completed, the building could be handed back with no damage, and returned to its original state.
Transformative value (event outcomes)
The attendees expressed that the ability to see how they had changed and grown over the course of the training provided great inspiration, which they took back to their engagement with their management teams.
- Full production
- Venue HVAC systems installed
- Internet and Power
- Event Design
- Custom Set Design
- Content Creation