Oct 17 2024
Encore Research

Subscribe for more tips, tools & inspo! Did you know that storytelling enhances memory and recall? It’s true. People will only retain five to 10 percent of a presentation if you just deliver the statistics. But if you tell a story, they’ll remember up to 70 percent of the information you share. Stories activate our …

Harness the evocative power of touch, taste and smell to create multisensory events

Jan 3 2024
Kristi Casey
5 MIN
How to enhance learning, memory and mood with the cross-connection of senses   Marcel Proust’s masterpiece Remembrance of Things Past begins with the narrator enjoying the taste, touch and smell of a cookie dipped in tea. That simple multisensory experience transports him back in time to his childhood, kicking off an epic multi-volume adventure. Similarly, ...

Top Ideas to Make Your Holiday Event Stand Out

Oct 17 2023
Candice Beckman
It happens to everyone. The holiday season creeps up on us and before you know it, it’s November! For us event planners, that usually comes with the annual task of planning a corporate holiday party.  We always want to keep both our stakeholders and attendees happy. So here comes the million-dollar question: how can I ...

Three Strategies to Crafting Compelling Event Content 

Aug 23 2023
Emily Loftis
6 MIN
Produce a memorable experience for your meeting participants  In today’s ever-changing landscape, the way people consume content has undergone a rapid transformation. What does this mean for meeting and event professionals? You’ve likely faced unique challenges in capturing (and keeping) your audience’s attention to deliver a memorable experience. To address these hurdles, let’s consider some ...

Inspire audiences with the persuasive power of color

Aug 8 2023
Emily Loftis
6 MIN
How to leverage color psychology to Unlock the Unforgettable Colors play a vital role in helping us navigate the world around us. Certain hues can influence how we feel, behave and even respond in various settings, giving them an intriguing role in human psychology and fueling our long-held fascination with them. This year, Pantone, the ...

How to create immersive experiences with event technology

Aug 2 2023
Kristi Casey
7 MIN
You’ve heard the term ‘immersive experiences.’ But what does that mean? Let’s go beyond the buzzword to look at how you can use cutting-edge and traditional audiovisual (AV) technology to leverage this trend.  What is an immersive experience? An immersive experience is one that engages one or more senses. It encourages people exposed to the experience to become active participants ...

How to deliver a big impact with your next small meeting

Mar 13 2023
Emily Loftis
7 MIN
Small meetings have become an incredible source of growth and opportunity in the wake of the pandemic. Catering to a group of 50 or fewer participants means you can provide more targeted programming, promote greater intimacy between your audience and stakeholders, and foster meaningful interactions that build trust. This holds true whether you’re conducting a ...