Events, meetings, and conferences are important ways for business people to network and conduct sales. According to a Destination Canada report, more than 2,200 business events were scheduled to be held in 2022 prior to the restrictions made necessary by the COVID-19 pandemic.

The impact was worse than predicted. The Destination Canada report states, “As of the end of August 2020, losses incurred for events planned for 2020 by the Canadian business events sector topped $1.04B in direct spending alone, with the cancellation of 2,746 events representing 1.25M delegates.”

How events have changes since the pandemic

The report states, “The ripple effect of postponed and rebooked events will be felt in the industry for years. This includes tentative business that Canadian destinations were bidding on for future years, which will now be canceled indefinitely or affected by postponed or rebooked events. Several international conferences are booked up to five years in advance.”

As an alternative to canceling events, many event organizers have turned to hybrid/virtual events and Augmented Reality (AR) to continue to push content and promote collaboration.

Businesses all around the world are using immersive technology like virtual apps, AR, and VR to raise awareness, differentiate from competitors, and drive sales. Augmented Reality (AR) in particular is being adopted by the event industry (online and offline) at a rapid rate. This spike in interest for Augmented Reality in events is being fueled by a plethora of reasons, some of which include ease of accessibility, advancements in immersive technology, and the overwhelmingly positive response from shoppers/audiences.

AR in events is on the rise, and for good reason. While most events are in-person today, AR enables audiences to experience the displays and further engage with your event from the comfort of their homes. Audiences want Augmented Reality as part of their event experience. What does that mean for events? More sales, higher conversion, and fewer cancelations! More on that is below. 

How Encore can help enhance your events with Augmented Reality?

1. AR Active Sponsorship Engagement: 

Leverage existing graphics or logos and engage users to reveal rich digital animations and motion graphics with this premium engagement experience.

Your traditional print work and displays can be brought to life with rich multi-layer, digital content. Interact with animated 3D objects, motion graphics, or audio/video to support your brand.

A fully browser-based experience, with 3rd party software downloads not required and AR Active Sponsorship can optionally be integrated within our Chime digital platform for even deeper integrations and data analytics.

Some of the most useful applications are:

  • Active Sponsorship  
  • Tradeshow booths   
  • Brand activations

     

AR Active Sponsorship Engagement
AR Active Sponsorship Engagement



2. AR Executive Welcome:

Activate your audience with an engaging AR-powered welcome address with this content-driven experience using their mobile device. Set the tone of the event with absolute impact as our MediaLab content specialists to craft a life-like ‘avatar’ of the leadership.

A fully browser-based experience, with 3rd party software downloads not required and AR Executive Welcome can optionally be integrated within our Chime digital platform for even deeper integrations and data analytics.

Some of the most useful applications are:

  • Pre-function area displays
  • Tradeshow booths   
  • Brand activations

     

AR Executive Welcome


3. AR Scavenger Hunt: 

Incentivize attendees towards your premium sponsors encouraging people to navigate throughout the entire event space.

Engaging people to a quest, with a series of AR experiences and engagement tools.

A fully browser-based experience, with 3rd party software downloads not required and AR Scavenger Hunt, can optionally be integrated within our Chime digital platform for even deeper integrations and data analytics.

Some of the most useful applications are:

AR Scavenger Hunt


4. AR 3D Environment Portal: 

Entice audience members to engage your message and reveal rich digital animations and motion graphics with this active content-driven experience. Take traditional print work and bring them to life with rich multi-layer, digital content. Animate 3D objects, and use motion graphics, or audio/video to convey obscure ideas.

A sustainable alternative to conventional digital displays, augmented reality saves on your carbon footprint and allows the ability to update digital content to ensure relevance and timeliness.

Some of the most useful applications are:

  • Gamification
  • Messaging Reinforcement
  • Sponsorship Spotlight

     

AR 3D Environment Portal


5. AR Discovery Gallery: 

Invite your attendees to journey into a digital world or travel through time with an experience that engages them to uncover deeper messaging and creative spaces.

Expanding your event’s footprint into an AR portal allows you to maximize onsite engagement despite limited available floor space.

A fully browser-based experience, with 3rd party software downloads not required and AR 3D Portal can optionally be integrated within our Chime digital platform for even deeper integrations and data analytics.

  • Lobby displays
  • Awards and Recognition Galleries
  • Brand activations

     

Enhance your events with Encore Augmented Reality Capabilities:

Custom Tailored Digital Content for AR


We believe in personalizing experiences through thoughtful design and engaging story-driven visuals for augmented reality experiences, marquee mainstage events, or virtual/hybrid audiences. 

Our creative team is made up of a pack of talented individuals with sharp 3D design, motion graphics, filming, and editing skills. Every project and client is different. What works in one environment for one client may not work in another. Our approach is centered around customization—taking on your project knowing it’s unlike any other before. We strive for a strategically designed, well-executed, and high-value design with compelling content—all customized to you—to meet and exceed your objectives.

AR + Integrated Digital Platform

Chime Live -AR + Integrated Digital Platform
Chime Live -AR + Integrated Digital Platform


Our Chime Live engagement platform transforms the virtual and hybrid experience with a full-service end-to-end solution tailored to your unique event needs and comprehensive integration of our Augmented Reality solutions. We customize Chime Live to tell your story and highlight what’s important, driving engagement to deliver the outcomes you need – before, during, and after your event. 

Onsite or online, Chime Live delivers seamless connectivity for in-person and remote participants for mid-size events – anywhere in the world.

Rich analytics to track AR engagement and return on investment

  • Login history
  • User info
  • Dwell time
  • Page views
  • Banner clicks
  • Leaderboard
  • Voting results
  • Device details
  • Total app interactions
  • Average interactions per person

Plan your event!

Planning to organize an Augmented Reality event or scale your event business? We’ve got you covered. Encore simplifies all your venue and event requirements.  

Through our services and technology, Encore will help you create the ultimate live, virtual or hybrid event. We are proud of our position as the trusted, exclusive on-site event provider of choice at more than 2,100 leading venues including sports and entertainment venues, casinos, hotels, resorts, and convention centers.  

Comments

Leave a comment