Aug 24 2024
Emily Loftis

Capture attention, spark curiosity and leave a lasting impression In today’s ever-changing landscape, the way people consume content has undergone a rapid transformation. What does this mean for meeting and event professionals? You’ve likely faced unique challenges in capturing (and keeping) your audience’s attention to deliver a memorable experience.  To address these hurdles, let’s consider some key …

Harness the evocative power of touch, taste and smell to create multisensory events

Jan 3 2024
Kristi Casey
5 MIN
How to enhance learning, memory and mood with the cross-connection of senses   Marcel Proust’s masterpiece Remembrance of Things Past begins with the narrator enjoying the taste, touch and smell of a cookie dipped in tea. That simple multisensory experience transports him back in time to his childhood, kicking off an epic multi-volume adventure. Similarly, ...

The Secret to Keeping Your Audience Engaged

Jan 13 2022
kevin.moraes@encoreglobal.com
5 MIN
Are you using creative content to its fullest potential? You should be. Gone are the days of standing in front of a crowd with a simple slide presentation and expecting your audience to remain tuned in — that’s sort of like serving an unseasoned meal.It’s bland and forgettable. From industry award shows and product launches ...