Aug 23 2023
Emily Loftis

Produce a memorable experience for your meeting participants by grabbing their attention, sparking their curiosity and leaving a lasting impression In today’s ever-changing landscape, the way people consume content has undergone a rapid transformation. What does this mean for meeting and event professionals? You’ve likely faced unique challenges in capturing (and keeping) your audience’s attention …

Inspire audiences with the persuasive power of color

Aug 8 2023
Emily Loftis
6 MIN
How to leverage color psychology to Unlock the Unforgettable Colors play a vital role in helping us navigate the world around us. Certain hues can influence how we feel, behave and even respond in various settings, giving them an intriguing role in human psychology and fueling our long-held fascination with them. This year, Pantone, the ...

From Planner Pulse Insights to a Senior Producer's Real-World Experiences

Jan 27 2023
Encore Marketing
5 min MIN
Watching in-person meetings and events return has been exciting. Industry trends have shifted rapidly over the past year which has kept event planners on their toes. Our Winter 2022 Planner Pulse Report indicates that 70% of planners are currently booking or sourcing new events. The industry is getting back on its feet and many events ...

How do you find the best event platform?

Jun 3 2022
Abhishek Khatpe
5 MIN
Hint: It depends on how much time you have to plan. You may not have the luxury of a generous planning window to put together your next hybrid event, but that doesn’t mean you don’t have options to bring people together in exciting new ways. In fact, a wealth of high-quality platform solutions exist to ...

The Show Must Go On!

Sep 13 2021
Have you ever managed a virtual conference from a hospital bed? It was a first for Heather Dow, senior manager at  Events & Management Plus, Inc.  When the potential to be sidelined by a life-threatening injury read out how our Encore Canada team helped her manage one of the biggest events of her career without ...

A Case for Production: A Partner’s Conference

Jun 17 2021
How a Multi-National Professional Services Network Elevated their Attendee Engagement through Production Finding creative ways to engage attendees in a virtual setting has always been a challenge. Today, with virtual and hybrid meetings a new norm, and zoom fatigue on the rise, it has only become even more exacerbated. In late September, one organization was ...

How to Plan a Hybrid Annual General Meeting

Apr 6 2021
4 questions to get you started  With majority of events turning to a hybrid format, so too are company Annual General Meetings. As of January 1, 2021, the Canadian government ordered the normal rules apply for calling an AGM and presenting financial statements, as opposed to last year’s extension deadlines.  This means that “by law, all federally incorporated businesses, not-for-profits ...

Global Conventions in a Virtual World

Feb 24 2021
How a Quick Service Restaurant Brand transitioned their series of global annual conventions to successful virtual experiences. By: Christopher Baron, Senior Director, Digital Services Hosting annual conventions for a global audience can be a feat in on itself in-person, let alone in the virtual world. Finding unique ways to engage attendees year after year, while ...