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Three Strategies to Crafting Compelling Event Content

Aug 23 2023

Emily Loftis

6 MIN

Produce a memorable experience for your meeting participants by grabbing their attention, sparking their curiosity and leaving a lasting impression In today’s ever-changing landscape, the way people consume content has undergone a rapid transformation. What does this mean for meeting and event professionals? You’ve likely faced unique challenges in capturing (and keeping) your audience’s attention …

Inspire audiences with the persuasive power of color

Aug 8 2023

Emily Loftis

How to leverage color psychology to Unlock the Unforgettable Colors play a vital role in helping us navigate the world around us. Certain hues can influence how we feel, behave and even respond in various settings, giving them an intriguing role in human psychology and fueling our long-held fascination with them. This year, Pantone, the ...

From Planner Pulse Insights to a Senior Producer's Real-World Experiences

Jan 27 2023

Encore Marketing

Watching in-person meetings and events return has been exciting. Industry trends have shifted rapidly over the past year which has kept event planners on their toes. Our Winter 2022 Planner Pulse Report indicates that 70% of planners are currently booking or sourcing new events. The industry is getting back on its feet and many events ...

There is no going back to how things were and that is a good thing.

Dec 1 2021

Candice Beckman

While it is no secret that the pandemic has disrupted everything in the event industry, it also has provided some unintended benefits along the way. Before COVID-19 became a daily headline, think about what made the event industry unique in the minds of outsiders: Event organizers was ranked one of the most stressful professions, up ...

The Show Must Go On!

Sep 13 2021

Have you ever managed a virtual conference from a hospital bed? It was a first for Heather Dow, senior manager at Events & Management Plus, Inc. When the potential to be sidelined by a life-threatening injury read out how our Encore Canada team helped her manage one of the biggest events of her career without ...

How to Plan a Hybrid Annual General Meeting

Apr 6 2021

4 questions to get you started With majority of events turning to a hybrid format, so too are company Annual General Meetings. As of January 1, 2021, the Canadian government ordered the normal rules apply for calling an AGM and presenting financial statements, as opposed to last year’s extension deadlines. This means that “by law, all federally incorporated businesses, not-for-profits ...

Creating Positive, Memorable Hybrid Experiences

Mar 5 2021

By: Encore Research According to Meeting Professionals International [MPI], over half of meeting planners say their next in-person meeting is contingent on the distribution of a safe and effective vaccine. In the February 2021 edition of The Meeting Professional, MPI shares results from their winter 2021 Meetings Outlook survey. Virtual Events and Hybrid – Keeping ...

Celebrate Black History Month with these Lesser Known Facts

Feb 4 2021

Encore Industry Relations

Black History Month is celebrated around the world, at different points in the year, by a number of countries. As we look forward to Black History Month celebrations, let’s begin with two countries who have their observances throughout the month of February – the United States and Canada. February 1 marks the beginning of Black ...

3 Tips for a Versatile Hybrid Event Environment

Jan 31 2021

Encore Research

You’re planning an event and you select your venue. What’s next? In a venue, a floor plan provides limits to stay within the physical boundaries of the building itself. What happens when you introduce the digital environment of a hybrid event? How does that impact your participant experience? I’ve put together three easy-to-remember environmental cues ...