Jan 3 2024
Kristi Casey

How to enhance learning, memory and mood with the cross-connection of senses   Marcel Proust’s masterpiece Remembrance of Things Past begins with the narrator enjoying the taste, touch and smell of a cookie dipped in tea. That simple multisensory experience transports him back in time to his childhood, kicking off an epic multi-volume adventure. Similarly, …

Three Strategies to Crafting Compelling Event Content 

Aug 23 2023
Emily Loftis
6 MIN
Produce a memorable experience for your meeting participants by grabbing their attention, sparking their curiosity and leaving a lasting impression In today’s ever-changing landscape, the way people consume content has undergone a rapid transformation. What does this mean for meeting and event professionals? You’ve likely faced unique challenges in capturing (and keeping) your audience’s attention ...

Inspire audiences with the persuasive power of color

Aug 8 2023
Emily Loftis
6 MIN
How to leverage color psychology to Unlock the Unforgettable Colors play a vital role in helping us navigate the world around us. Certain hues can influence how we feel, behave and even respond in various settings, giving them an intriguing role in human psychology and fueling our long-held fascination with them. This year, Pantone, the ...

In-person events are back in force, with attendee counts rising and most budgets increasing

Apr 25 2023
Emily Loftis
Key findings from the Encore 2022 Winter Planner Pulse With the world of events ever-changing, staying up-to-date on the latest industry trends is an essential tool for crafting successful experiences. To help ensure your event design, programming and format resonates with today’s audiences, Encore surveys meeting and event professionals quarterly to capture a closer look ...

One digital tool, end-to-end solutions for a smooth, interactive event experience

Apr 25 2023
Kristi Casey
10 MIN
What value do your in-person events provide? Respondents of the Encore Winter 2022 Planner Pulse Report say the greatest value their gatherings provide is networking/relationship building (74 percent). Sixty-one percent say it’s connecting people/employees to an organization’s mission/vision/values; an equal number say it’s education/training/professional development opportunities. Maximizing return on these three areas not only benefits ...

From Planner Pulse Insights to a Senior Producer's Real-World Experiences

Jan 27 2023
Encore Marketing
5 min MIN
Watching in-person meetings and events return has been exciting. Industry trends have shifted rapidly over the past year which has kept event planners on their toes. Our Winter 2022 Planner Pulse Report indicates that 70% of planners are currently booking or sourcing new events. The industry is getting back on its feet and many events ...

There is no going back to how things were and that is a good thing.

Dec 1 2021
Candice Beckman
S’il n’est un secret pour personne que la pandémie a tout bouleversé dans le secteur de l’événementiel, elle a également apporté quelques avantages inattendus en cours de route. Avant que COVID-19 ne devienne un titre quotidien, réfléchissez à ce qui rendait le secteur de l’événementiel unique dans l’esprit des étrangers : Les organisateurs d’événements ont ...

The Show Must Go On!

Sep 13 2021
Have you ever managed a virtual conference from a hospital bed? It was a first for Heather Dow, senior manager at  Events & Management Plus, Inc.  When the potential to be sidelined by a life-threatening injury read out how our Encore Canada team helped her manage one of the biggest events of her career without ...

How to Plan a Hybrid Annual General Meeting

Apr 6 2021
4 questions to get you started  With majority of events turning to a hybrid format, so too are company Annual General Meetings. As of January 1, 2021, the Canadian government ordered the normal rules apply for calling an AGM and presenting financial statements, as opposed to last year’s extension deadlines.  This means that “by law, all federally incorporated businesses, not-for-profits ...

Creating Positive, Memorable Hybrid Experiences

Mar 5 2021
By: Encore Research According to Meeting Professionals International [MPI], over half of meeting planners say their next in-person meeting is contingent on the distribution of a safe and effective vaccine. In the February 2021 edition of The Meeting Professional, MPI shares results from their winter 2021 Meetings Outlook survey. Virtual Events and Hybrid – Keeping ...