It’s the same reason you go through multiple swatches before painting a room: colors impact how we feel. Planning the look of an event is no different.
Making informed and careful decisions about design before the meeting even starts is crucial to support attendee well-being and high performance – and a lot of that is anchored to something as simple as the color palette you choose.
As a meeting planner, increasing attendee engagement, learning outcomes, and influencing mood is always top of mind. We want attendees to walk away with a positive, accomplished feeling, so we ask ourselves: Are attendees and exhibitors satisfied and motivated? Or are they stressed and disappointed?
While the psychology behind color science is rooted in research, we’ve broken it down for you:
Once you’ve determined the direction, an easy way to boost meeting productivity is using color-changing technology. Change the color of your room instantly with wireless LED lights – whether it’s through uplighting or a pre-determined meeting package. Controlled remotely, your attendees won’t be physically disturbed, and the intent of the presentation or speaker can shift without skipping a beat.