When I was a child, my mother had my “color matching” evaluated. This is the tedious process of putting color swatches next to your face to determine if you are fall, winter, spring or summer – or rather, if you look best in warm or cool colors. It was determined that I was a fall, as a warmer color palette tends to make my eyes pop more and looks best against my skin tone. When I wear these colors, I feel good about myself.
There’s no denying that the colors you surround yourself with in your day-to–day life can impact how you present yourself, act, and feel. As with the colors that we associate with different seasons, we can also relate them to our mood and how they affect us and those around us; warmer colors may feel welcoming, and bright, bold colors may elicit a sense of excitement and outgoing enthusiasm.
The same is true for an event space. The color used directly impacts the look, feel and the reactions of your attendees as they enter a space. There have been studies done that color also influences cognition and mood. Although the effect of your color choice may be subconscious to your participants, determining color enhancement should be based on what best suits your meeting’s goals.
Choose Your Colors with Purpose
Having your meeting’s message retained is key, and all five of our senses play a big part. However, with sight attributed for 83% for adult learning, color clearly can have a significant impact. Color assists an attendee to remember their environment, which can be very effective in a learning or educational setting.
It is a shift of thinking, since in many cases, companies choose company branding to be displayed during their meetings. Depending on those colors, it may have an adverse impact on their participants’ cognitive skills. You need to make sure color is chosen purposefully and relates to the message intended, rather than solely maintaining company branding.
Ready to Experiment? We Can Help
There are several colors in the rainbow, and with LED Lights, we can create most of them at moment’s notice. For your next meeting, try blue if you are having a brainstorming meeting and want to increase creative thinking. Or maybe, if you are just having a long day of meetings and want to make sure your attendees do not have the after lunch slow down, think yellow. Keeping the room bright will increase attention and optimism as the day comes to an end.
Curious to learn more? Check out my on-demand Professional EDge webinar session for an in-depth discussion on using psychology principles in the event space.
It’s the same reason you go through multiple swatches before painting a room: colors impact how we feel. Planning the look of an event is no different.
Making informed and careful decisions about design before the meeting even starts is crucial to support attendee well-being and high performance – and a lot of that is anchored to something as simple as the color palette you choose.
As a meeting planner, increasing attendee engagement, learning outcomes, and influencing mood is always top of mind. We want attendees to walk away with a positive, accomplished feeling, so we ask ourselves: Are attendees and exhibitors satisfied and motivated? Or are they stressed and disappointed?
While the psychology behind color science is rooted in research, we’ve broken it down for you:
Once you’ve determined the direction, an easy way to boost meeting productivity is using color-changing technology. Change the color of your room instantly with wireless LED lights – whether it’s through uplighting or a pre-determined meeting package. Controlled remotely, your attendees won’t be physically disturbed, and the intent of the presentation or speaker can shift without skipping a beat.