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Three Strategies to Crafting Compelling Event Content

Aug 23 2023

Emily Loftis

6 MIN

Produce a memorable experience for your meeting participants by grabbing their attention, sparking their curiosity and leaving a lasting impression In today’s ever-changing landscape, the way people consume content has undergone a rapid transformation. What does this mean for meeting and event professionals? You’ve likely faced unique challenges in capturing (and keeping) your audience’s attention …

The Secret to Keeping Your Audience Engaged

Jan 13 2022

kevin.moraes@encoreglobal.com

Are you using creative content to its fullest potential? You should be. Gone are the days of standing in front of a crowd with a simple slide presentation and expecting your audience to remain tuned in — that’s sort of like serving an unseasoned meal.It’s bland and forgettable. From industry award shows and product launches ...

There is no going back to how things were and that is a good thing.

Dec 1 2021

Candice Beckman

While it is no secret that the pandemic has disrupted everything in the event industry, it also has provided some unintended benefits along the way. Before COVID-19 became a daily headline, think about what made the event industry unique in the minds of outsiders: Event organizers was ranked one of the most stressful professions, up ...

When Science and Events Combine: Color Theory

Aug 6 2020

Hope Holm

When I was a child, my mother had my “color matching” evaluated. This is the tedious process of putting color swatches next to your face to determine if you are fall, winter, spring or summer – or rather, if you look best in warm or cool colors. It was determined that I was a fall, ...

Looking Back, Moving Forward: Reflections on Pride Month

Jun 18 2020

Donna Hubley

Pride Month celebrates the anniversary of the Stonewall Riots, which took place more than 50 years ago. On the first anniversary of Stonewall, a peaceful protest was organized that would become an annual event celebrating LGBTQ+ rights, before blossoming into the large-scale Pride events and parades we see globally today. As with so many events this ...

Pandemic Makes Events More Important Than Ever

Jun 11 2020

Mike Stengel

A Rise in Hybrid Meetings and Events The COVID-19 pandemic has presented new challenges to the event industry. But, with crisis, often comes innovation. As automobile manufacturers have quickly changed their business model from building cars to building ventilators, the events industry is responding with different ways to use technology to connect organizations and people. ...

Two Critical Principles for Virtual Event Design

May 21 2020

Alissa Hurley, CMM, CED

Hint: It’s not about the platform Over the last two months (though it certainly feels much longer), our industry has frantically been pivoting live events to virtual event formats. For many, this meant rapidly researching a vast array of streaming providers, web conference solutions, and virtual event platforms. In the process, it’s also meant a ...

Going on a Site Visit? Ask these 5 Key Questions!

Feb 6 2020

Candice Beckman

When it’s time to select your venue, a site visit is one of the most critical steps. Not only do you get to physically step in your space and imagine your event coming to life, it’s a chance to ask the most important questions with your potential venue team. Unfortunately, so many of us are ...

The Four Technology-Powered Event Trends to Know for 2020

Dec 19 2019

rachelearon@gmail.com

After an exciting year, it’s that time again to consider trends we can expect to see moving forward. Advances in our industry move as quickly as the technology that powers it, and vigilance is important. We polled our experts and these are four technology-powered trends you need to follow for 2020. 1. Audience Engagement Audience ...

Infrastructure: The Building Block of Event Internet

Dec 5 2019

Matt Harvey

In the first post of our series on meeting Wi-Fi, we broke down bandwidth and the myths around how much you actually need for your meetings. But without a quality infrastructure, bandwidth would never reach the devices – laptops, tablets, smartphones – that we all use. In this second part of our series, we’re looking ...