This year’s annual HubSpot conference, INBOUND, took place September 26th – 28th in Boston, MA.  The Boston Convention & Exhibition Center (BCEC) played host to over 21,000 marketing and sales professionals from almost every industry imaginable, from all corners of the globe.  Attendees looked for inspiration, education, and creating connections to transform growth in their ...

On Sept. 22, the iPhone 8 and iPhone 8 Plus, the latest iterations of Apple’s iconic smartphone, went on sale around the world. “iPhone 8 and iPhone 8 Plus are a new generation of iPhone that improves on everything we love about iPhone,” said Philip Schiller, Apple’s senior vice president of worldwide marketing. “iPhone 8 and iPhone 8 ...

For today’s event planners, a working familiarity with the latest technology is more than just recommended – it’s practically a requirement. Whether you’re helping a client host a black-tie banquet or a multi-day literary conference, tech solutions increase the efficiency of your day-of execution and add wow factor to the experience. As an event planner, you should know the following eight ...

Q&A with Michelle Smith of Real Communications on strategic planning for unique experiences As a boutique event agency, Real Communications has thrived in a competitive and rapidly-changing industry for more than a decade. Owner and partner Michelle Smith shared with us the key elements of a sound event strategy and her unique approach to continually ...

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” oblique_section=”no” text_align=”left” Overflow=”” triangle_shape=”no” overflow=””][vc_column][vc_column_text]Ten minutes. That’s the attention span of a typical event attendee. If you don’t engage your audience in 10 minutes, you’ll lose their interest and the impact of your event will decrease dramatically. But there’s no need to fear – improving audience engagement is easier than you think. In an ...

When guests arrive at an event you planned, what creates a lasting impression first? Is it the opening speaker? Is it the social media wall or informative digital signage? Look even earlier – it’s the check-in process. Though event registration typically doesn’t take much time, this interaction can play an influential role in setting the tone ...

What do you need for a truly successful event? There are obvious factors: the venue, cutting-edge audiovisual equipment and an agenda packed with interesting speakers and presentations. But even the latest technology and a high-profile keynote address won’t make much of an impact if you’re missing one critical element: engaged attendees. As any event planner knows, creating an event ...