Kristi Casey

Kristi Casey, CMM, CMP, is the chief innovation officer of Truly Kristi, a boutique agency that helps people and companies get unstuck. She's been in the event industry for more than 20 years, creating strategy, content, education and communities for companies such as MPI, Plan Your Meetings and Happily.

Harness the evocative power of touch, taste and smell to create multisensory events

Jan 3 2024
Kristi Casey
5 MIN
How to enhance learning, memory and mood with the cross-connection of senses   Marcel Proust’s masterpiece Remembrance of Things Past begins with the narrator enjoying the taste, touch and smell of a cookie dipped in tea. That simple multisensory experience transports him back in time to his childhood, kicking off an epic multi-volume adventure. Similarly, ...

Soundscapes of engagement: Leveraging audio technology for memorable events

Nov 3 2023
Kristi Casey
10 MIN
From sound effects to targeted audio, learn how to amplify participant experiences Sounds provoke powerful emotions. The sound effects in a movie make us lean forward with anticipation or jump in surprise. A song on the radio has the power to transport us to another time and place instantly. Conversely, when you can’t hear what’s ...

How to create immersive experiences with event technology

Aug 2 2023
Kristi Casey
7 MIN
You’ve heard the term ‘immersive experiences.’ But what does that mean? Let’s go beyond the buzzword to look at how you can use cutting-edge and traditional audiovisual (AV) technology to leverage this trend.  What is an immersive experience? An immersive experience is one that engages one or more senses. It encourages people exposed to the experience to become active participants ...

Planning for the Unimaginable

Jun 5 2023
Kristi Casey
5 MIN
In the events world, sometimes we’re caught by an ask so big, it feels unimaginable. Just ask Encore Regional Director Chris Baker, who oversees the Alberta Branches in Canada. It all began with an unexpected RFP from the Canadian Council of Catholic Bishops (CCB). They queried Encore Canada for a proposal related to a visit ...

One digital tool, end-to-end solutions for a smooth, interactive event experience

Apr 25 2023
Kristi Casey
10 MIN
What value do your in-person events provide? Respondents of the Encore Winter 2022 Planner Pulse Report say the greatest value their gatherings provide is networking/relationship building (74 percent). Sixty-one percent say it’s connecting people/employees to an organization’s mission/vision/values; an equal number say it’s education/training/professional development opportunities. Maximizing return on these three areas not only benefits ...

Event resources that lower planner stress levels

Sep 22 2022
Kristi Casey
8 MIN
The return of in-person events is a welcome change from the cloistered era of pandemic-induced, learn on the fly virtual event planning. But the rebound also added stress to event professionals, who — even before the pandemic — occupied a job that annually topped CareerCast’s list of “Most Stressful Jobs.” Thankfully, Encore offers resources and ...