Subscribe for more tips, tools & inspo! Winning strategies to boost event ROI In today’s competitive landscape, creating events that not only captivate audiences but also deliver tangible returns on investment (ROI) and experience (ROE) is crucial. Winning Strategy #1: Streamline invitations & check-in processes  Planner challenge: A crucial part of a winning strategy in ROI ...

Have you ever walked into a room and immediately felt a certain vibe? Our environments have a remarkable ability to prime us for what we’re about to experience. And visual cues play an especially important role. What we see in our surroundings has a drastic impact on what we expect from an experience, whether an ...

Produce a memorable experience for your meeting participants  In today’s ever-changing landscape, the way people consume content has undergone a rapid transformation. What does this mean for meeting and event professionals? You’ve likely faced unique challenges in capturing (and keeping) your audience’s attention to deliver a memorable experience. To address these hurdles, let’s consider some ...

How to leverage color psychology to Unlock the Unforgettable Colors play a vital role in helping us navigate the world around us. Certain hues can influence how we feel, behave and even respond in various settings, giving them an intriguing role in human psychology and fueling our long-held fascination with them. This year, Pantone, the ...

Key findings from the Encore 2022 Winter Planner Pulse With the world of events ever-changing, staying up-to-date on the latest industry trends is an essential tool for crafting successful experiences. To help ensure your event design, programming and format resonates with today’s audiences, Encore surveys meeting and event professionals quarterly to capture a closer look ...

Small meetings have become an incredible source of growth and opportunity in the wake of the pandemic. Catering to a group of 50 or fewer participants means you can provide more targeted programming, promote greater intimacy between your audience and stakeholders, and foster meaningful interactions that build trust. This holds true whether you’re conducting a ...

Humans are social by nature. We are inherently driven to connect and create moments of belonging. This is where in-person events shine — they satisfy this innate human need while fostering a sense of community. By bringing participants together, you enable engagement on various levels, whether through direct communication, nonverbal cues or even physical touch, ...