Despite the time-consuming nature of planning and executing an exhibit-marketing program, many exhibit managers have a lot of unrelated items on their to-do lists. In fact, data from EXHIBITOR Magazine’s 2014 Salary Survey indicates the average exhibit manager spends less than half of his or her time devoted to trade shows. So what else is demanding face-to-face marketers’ attention?
According to the results of our 2015 Meetings and Events Survey, the vast majority of exhibit managers are spending at least a portion of their time planning and hosting off-site meetings or events. While most exhibit managers plan fewer than five off-site events per year, one-fourth of them plan more than 10 additional events, with average attendance figures ranging from less than 50 to more than 5,000.