Mar 24 2025
Encore Marketing

Post-event data analysis isn’t just about gathering feedback — it’s the key to unlocking your event’s full potential and planning for even greater future success. Key performance indicators (KPIs) combined with qualitative feedback, like you gather in surveys, help planners go beyond the numbers to uncover what truly resonates with attendees and identify ways to …

Planning Events in 2025: Current Trends to Know

Feb 25 2025
Encore Research
Planning events in the future isn’t just about following trends — it’s about understanding them. We’ve been watching the industry and have some tips to help you find the best new ideas for your event planning. Our industry is going to change a lot in 2025. This will impact how we think about, plan, and ...

3 Steps to Elevate Event Education

Feb 6 2025
Encore Marketing
Did you know that educational experiences — whether at conferences, training sessions or specialized events — are among the most popular event types? However, with endless on-demand content just a click away, how do you make your event unforgettable? How do you spark the kind of engagement that moves beyond passive consumption and ignites lasting ...

How partnerships reduce planning stress and maximize event value

Jan 16 2025
Encore Marketing
Imagine organizing a large corporate conference: You’re juggling speakers, breakout sessions, event technology and attendee engagement tools. That’s a lot of emails and moving parts to coordinate.  How much easier would it be if you could call one person to get all your questions answered?  That’s one reason why event professionals prefer working with a ...

Apple Vision Pro

Nov 15 2024
Melanie Miles
Make the Hard to Explain, Hard to Forget! Complex to Simple Intuitive design and quick learning curve, the Apple Vision Presenter Pro allows presenters to show complex concepts in vivid detail. Bring your presentations to life with interactive and animated 3D elements. https://www.encoreglobal.com/app/uploads/sites/3/2024/11/Apple-Vision-Pro-Graphs.mp4 Level Up Elevate traditional PowerPoint decks into immersive experiences with Apple Vision ...

Sponsorship Activation Ideas

Sep 23 2024
Melanie Miles
Maximize Your Event Impact with Creative Sponsorship Activations Our team specializes in designing compelling and engaging experiences that impress your guests and leave lasting impressions of your brand partners. By activating sponsors in impactful ways, we help you build meaningful connections and deliver valuable engagement data that drives ROI. Read below for innovative sponsorship ideas that ...

Designing for impact: 5 Ways to maximize event value

Sep 6 2024
Encore Research
Subscribe for more tips, tools & inspo! Events are one of the most powerful tools for driving strategic value — thanks to their ability to build meaningful connections, spark inspiration and foster change. In fact, 80 percent of meeting organizers say in-person events are the most influential marketing channel in their organization. When you craft ...

Unlock Event Magic: Three Winning Content Strategies!

Aug 24 2024
Emily Loftis
Capture attention, spark curiosity and leave a lasting impression In today’s ever-changing landscape, the way people consume content has undergone a rapid transformation. What does this mean for meeting and event professionals? You’ve likely faced unique challenges in capturing (and keeping) your audience’s attention to deliver a memorable experience.  To address these hurdles, let’s consider some key ...

Event Planner’s Playbook: Winning Strategies to Skyrocket Your ROI & ROE

Aug 7 2024
Emily Loftis
Subscribe for more tips, tools & inspo! Winning strategies to boost event ROI In today’s competitive landscape, creating events that not only captivate audiences but also deliver tangible returns on investment (ROI) and experience (ROE) is crucial. Winning Strategy #1: Streamline invitations & check-in processes  Planner challenge: A crucial part of a winning strategy in ROI ...