Face-to-Face with Freeman blog

Face to Face with Freeman: CES Technology Trends

By CES, Face-to-Face with Freeman blog, Hot Technology

Tech Trends Article - Source - Ron

Our Freeman colleagues recently returned from CES with a report of the hottest technology trends for event marketers. Here’s an excerpt of the article: 

“A massive playground of the most innovative technology on the planet, CES is an experience brimming with consumer technology trends. Yes, the Internet of Things was big. Health and fitness tech was hot, hot, hot. 3-D printed selfies, mind-blowingly cool holographic displays — it’s easy to get lost in a crowd of cool. What’s an eventprof to do? Luckily, our on-the-ground team found three perfect pairs of tech trends that event marketers should be focusing on this year.”

Head over to the Face to Face with Freeman blog for the full report on virtual reality, video technology, and more!




The Customer Journey: Who’s In Charge?

By Audience Response, Face-to-Face with Freeman blog

By Molly Casey, Vice President, Brand Marketing | Originally published in Face to face with Freeman blog

molly caseyI recently attended an event with fellow Marketers from many industries looking to hear how leading organizations are evolving their cross-channel marketing efforts. There were many great tips and take-aways, but the one that stood out the most for me was this:

You don’t define your customer’s journey. They do.

You hear a lot these days about using the customer journey to optimize and enhance the customer experience. But who defines that journey? As marketers we might fall into the trap of thinking we do when in fact, the customers themselves are in charge. That’s right, as much as we would like it to be different, the customer journey is not defined by Sales or Marketing but by the customer themselves. This means we need to continuously learn more about our customers – what their journey look like, what their pain points are, how they like to engage – so that we can build a narrative that is  personalized, and on their terms. Again, it’s not about us, it’s about them.

During the Roadshow, Marketo’s Shyna Zhang, shared the following five principles for engaging people. I believe they are extremely helpful to consider whether you are looking to engage people at a meeting or conference, through email, via mobile, social or on the web:

She said we must engage people:

  1. As individuals
  2. Based on what they do
  3. Continuously over time
  4. Directed towards an outcome
  5. Everywhere they are

Do you know enough about your customers to engage with them in this way? What methods are you using to learn about your customers so you can create a better personalized journey?

Freeman VP Sustainability Tells Us Why Green Events Are Everyone’s Business

By Corporate Social Responsibility, Environmental Leadership, Face-to-Face with Freeman blog
Published by Jeff Chase, Vice President, Sustainability | Source: Face-to-Face with Freeman blog

Who should be involved in helping show management achieve its event sustainability? During a recent gathering of the Freeman Sustainability Customer Advisory Group at the Green Meetings Industry Council Sustainable Meetings Conference, the answer was a simple: Everyone. Event sustainability does not only occur onsite during a meeting or trade show. In many cases, organizations have a sustainability policy or philosophy that all employees—and their vendors—are expected to follow. There are many stakeholders involved before, during and after an event that are critical to meeting event sustainability goals.

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Comic-Con: Game of Brands

By Brand Experience, Face-to-Face with Freeman blog, FreemanXP, Industry News, International Events
Published by Alison Jenks, SVP at FreemanXP | Source: Face-to-Face with Freeman blog

What B2B Event Marketers can learn from Comic-Con International 2015

Unless you’ve been living under a rock over the last week, you’ve probably seen a lot about the 2015 Comic-Con International in San Diego. Comic-Con started in 1970 as a one-day “minicon” devoted to creating awareness of, and appreciation for, comics and related popular art forms. Today there’s nothing mini about it. The conference receives attention from all over the world, attracts the biggest names in entertainment and draws over 130,000 people for the four-day event in America’s Finest City.

Most of the high-profile entertainment brands at Comic-Con could easily tap into their own established and widespread distribution networks to reach such large audiences. And yet, they prioritize a big showing at Comic-Con – underscoring the global trend toward experiential marketing as a key pillar of effective promotion. In its coverage of the conference, global digital media outlet Mashable explains why brands are investing in great experiences to connect more closely with fans: “We live in an always-on culture that can inform hundreds of nations in a single tweet, bridge thousands of miles through an Instagram post. Plugged in, live streamed, we think ourselves everywhere at once. But there’s still something to be said for the in-person approach, for events that connect to the emotional brain via all the senses.” 

And connect it did…

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