Encore Marketing

Decode event impact: Planners' guide to ROI & ROE

Mar 19 2024
Encore Marketing
Reporting on the intangible moments that added to an event’s magic can feel daunting. What’s the best way to showcase impact to stakeholders who missed the electric buzz, participant excitement and quality connections? Enter ROI and ROE — your dynamic duo for capturing event milestones that impress your C-suite beyond spreadsheets and attendee counts.  Together, ...

How to create engaging, immersive experiences with LED walls

Mar 20 2023
Encore Marketing
7 mins MIN
Over 70 percent of meeting and event organizers believe networking and engagement will be the future of events. The challenge is how to do that. LED walls are one of the most flexible technology solutions you can use to breathe new life into your programming. From creating immersive environments to transforming presentations into interactive activities, ...

From Planner Pulse Insights to a Senior Producer's Real-World Experiences

Jan 27 2023
Encore Marketing
5 min MIN
Watching in-person meetings and events return has been exciting. Industry trends have shifted rapidly over the past year which has kept event planners on their toes. Our Winter 2022 Planner Pulse Report indicates that 70% of planners are currently booking or sourcing new events. The industry is getting back on its feet and many events ...