After an exciting year, it’s that time again to consider trends we can expect to see moving forward. Advances in our industry move as quickly as the technology that powers it, and vigilance is important. We polled our experts and these are four technology-powered trends you need to follow for 2020.
1. Audience Engagement
Audience engagement technologies are becoming more mature in the event services space. In the past, one or two (single function) engagement devices may have been used to deliver presentations to audiences in real time. Now, this trend is evolving into sophisticated systems of engagement devices. For example, polling, note-taking, productivity, and communication can all be part of one suite. Expect to adopt engagement systems that allow the presenter and audience to connect authentically and create shared group experiences.
2. Adaptive Spaces
We are seeing a shift: meeting planners are now considering non-traditional environments for both their character and economy. But planners also want their spaces to be flexible enough to suit various logistical needs. Well-designed spaces can do both. By thinking about how people interact, spaces can be adapted for multiple uses. Planners can anticipate solutions that seamlessly facilitate intimacy, comfort, collaboration, and the ability to share content from a variety of channels.
3. Event Measurement
It is no longer acceptable to only evaluate a meeting based on people’s recollections. Today’s digital services collect useful statistics in real time so we can see what people are doing in the moment. This allows us to evaluate the efficacy of an event plan, and consistently make improvements based on the analytics. In the future, technologies that provide additional ways to capture event data and provide even clearer insights will be on the rise.
4. Power Everywhere
Planners and attendees alike need access to power sources to keep their devices charged and ward off potential anxiety about dying batteries. Meeting planners should be aware that visible, plentiful power options are going to reduce anxiety, add value, and contribute to productivity. In addition to power strips, be sure to include plenty of wireless induction chargers, USB-A and USB-C chargers, and mobile charging stations.
As technology evolves and we learn more, best practices evolve as well. These are only a handful of exciting trends in our industry that can be addressed with well-designed solutions. For more technology trends and insights, keep the conversation alive with your technology solutions provider.
- Live from PCMA Convening Leaders 2020! - January 5, 2020
- The Four Technology-Powered Event Trends to Know for 2020 - December 19, 2019