Need help getting guests engaged at your next event? Here are six steps.
What started as a quick pivot to virtual events in the early stages of the pandemic has now shifted to hybrid events, and it’s now expected that hybrid events will remain a common format long after the pandemic is behind us. An Encore Planner Pulse study completed in April shows that ‘effectively engaging both in-person and remote attendees at hybrid events’ is the most important challenge facing meeting professionals.
When planning a hybrid event there are two distinct audiences to consider: in-person attendees and virtual participants. Therefore, as an event professional, you have to work harder to engage everyone. There’s an experiential gap; someone’s on site, someone isn’t. How can you ensure each participant group is involved and what does success look like?
When we think about the hybrid audience, we map how to shift from pushing content at participants, to truly engaging them. If you simply provide them with information, they might listen or read, but it will be a passive experience and one they may not learn from.
There are six clear steps to help capture the attention of your participants wherever they are, and move them from informed to engaged, for hybrid event success.