With 2021 thankfully in the rear-view window, the meeting and event industry is slowly recovering from the impact of COVID-19. Planners and attendees alike are ready to get back to in-person events and optimism for a full recovery is growing. In the meantime, demand for hybrid events is rising and is expected to be a common event format in the foreseeable future.
How do we continue to adapt to this new normal? In November 2020 and again in April 2021, we surveyed our meeting planner customers to gain an understanding of event practices and challenges. Through this feedback from more than 3,400 event planners, we identified key trends and insights for planning hybrid events and how perceptions are evolving.