From Typical Corporate Conference to Multi-Dimensional Immersive Experience.
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“Every client has a story. It's the creative's job to bring it to life."
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Marriott International was gearing up to host an exclusive three-day event for 500 of its esteemed general managers (GMs) and wanted to leave a lasting impact. Their mission? Leave the traditional conference format behind and immerse guests in an extraordinary multi-dimensional program. Enter Megan and team, ready to exceed all expectations for an unforgettable experience.
Megan Angle
Associate Director, Content Production
- 20+ years of professional media experience
- Goes by Megan “The Mangler”
- Has three busy daughters
- Drawn to creative storytelling
- Calls family her “why”
The Challenge
To execute the customer’s vision, Megan and team needed to develop and coordinate event strategy design, the thematic and multimedia creative, complex event technology and overall staging and production — for both outdoor and indoor event spaces. The star of the show, however, would be vibrant motion graphics to keep the audience’s attention while reinforcing an engaging event theme. Cesar and Autumn, rockstars from the Encore Creative Content Studio, immediately got to work on solutions. Pulling this off would be no small feat. It required cohesion across design, lighting, projection and LED screens, collaboration with Marriott International and buy-in from clients across multiple stakeholder groups.
The Solution
After presenting their concept to the customer, Megan, Cesar and Autumn received enthusiastic approval and wasted no time in bringing the idea to life. Autumn developed a playful overarching theme, “Let’s Go,” which evolved into the daily subthemes “Go Forth,” “Go Far” and “Go Fearlessly” to reinforce the event’s central concept. To really blow attendees away, Cesar developed incredibly complex 2D and 3D motion graphics that seemingly leapt off the screens! Executing this required close collaboration and extensive testing pre-event and on-site with lighting and projection experts. The remarkable end result?
- In one session, a sailboat cruised beyond the screen’s borders, emphasizing the “Go Far” subtheme.
- In another, parachuters seemingly soared out of their frame, immersing attendees in a stunning 3D experience that embodied the “Go Fearlessly” message.
| Key Solutions Used in This Story | ||
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| Creative | Production | Technology |
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Event Strategy & Design |
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The Result
The in-house team of imaginative and dedicated creatives set the stage for an electrifying experience, flawlessly executed. The brilliant visuals, ranging from printed applications to immersive general session content, elevated the programming’s impact and kept participants buzzing with excitement long after the final session. In the customer’s own words, “The creative team at Encore challenged us to think differently than we ever have to deliver a product that our GMs had never seen before. They not only delivered but also exceeded every expectation from start to finish.”
Objective
Encore was excited to partner with Cascades to produce their 2024 Leaders Conference, an annual hybrid event that they’ve had the privilege of working on four times prior. This year, Cascade was celebrating their 60th anniversary, and looked forward to another gathering of their managers, directors, and executives in Montreal.
As trusted collaborators since 2019, Encore’s Montreal team designed and drove the concept for the event, working to encapsulate the “Spirit of Being Together” and keep audience engagement high.
As trusted collaborators since 2019, Encore’s Montreal team designed and drove the concept for the event, working to encapsulate the “Spirit of Being Together” and keep audience engagement high.
Solution
- SI - Hosted in English, 3 streams (English, French, and “floor” / Original Audio)
- Rigging – allowed us to maximize space to comfortably fit 250 ppl in venue
- MediaLab Creative Services – Video editing, top & tails, playback through Chime, welcome video for opening of conference, lower thirds, intro and outro videos
- Scenic Services – custom-designed staging with enhance engagement through scenic and décor, screens, rectangular Chronos decorative elements, and arc-tops
- Chime – encouraged attendee interaction Q&A, Slido, polling, virtual lobby, agenda, speaker bios, 3 language choices, networking capabilities, and LiveSnap
- Storyblocks – Royalty-free music through breaks + walkups
- 260’ of LED strips rigged onto the ceiling and synced with the video signals
- Team of 20 operators including Production Director, Creative Director, audio specialists, video and camera operators.
Outcome
“The professionalism of the Encore team is undeniable. They are both creative and rigorous, and a pleasure to work with!”
Christine Beaulieu
Communications Director, Cascades
Christine Beaulieu
Communications Director, Cascades
Objective
In June 2023, Encore was proud to partner with Resource Works Society for the third IPSS event, or Indigenous Partnerships Success Showcase. The event hosted approximately 1000 government officials, Indigenous groups and businesses, and larger corporations to highlights Indigenous success stories and business partnerships through networking opportunities, education sessions, social activities and their trade show.
The 2023 IPSS also included a historic presentation: a business panel to discuss economic reconciliation, given in Sḵwx̱wú7mesh Snichim (Squamish language), and the first time a presentation of this kind has been given by an elder in this language.
The 2023 IPSS also included a historic presentation: a business panel to discuss economic reconciliation, given in Sḵwx̱wú7mesh Snichim (Squamish language), and the first time a presentation of this kind has been given by an elder in this language.
Solution
- A plenary room including audio, projection, lighting to properly pivot between business sessions, band performances, dinner, and a fashion show
- SI (with the equipment partially sponsored), given in Squamish language and translated to English, allowed the presenting elder to address attendees in her own language
- Press Room with equipment for filming and audio capture
- Trade Show Booths including monitors on stands
- Audio support in all 3 separate reception areas
- LED Totems
Outcome
As tried and true partners, the Encore and Resource Works Society teams collaborated on session planning, while Encore was trusted to lead translation support and handling the technical aspects of the event. Having experience in working with Encore in other venues, the Resource Works Society team looked for guidance and trusted Encore’s judgement on how to make the historic 2023 event not only stand out in the VCC, but also run smoothly and comfortably for all presenters, participants, and attendees.
They were especially happy with the preparation and execution of the Squamish elder’s presentation, including working with and training the elder in charge of running translation for this keynote presentation.
They were especially happy with the preparation and execution of the Squamish elder’s presentation, including working with and training the elder in charge of running translation for this keynote presentation.
Objective
From September 13th to 15th, the Institute of Public Administration of Canada (IPAC) partnered with Encore for their 2023 Annual Conference in Ottawa. The event, themed “Public Administrations Amid Social Upheaval”, brought together over 550 Canadian leaders in-person and 650 virtually to hear from Canadian and global experts on how to tackle the most pressing public sector issues.
IPAC’s goal was to create an experience where attendees could ebb and flow through the event space, allowing them to enjoy the program or attend important meetings as needed.
IPAC’s goal was to create an experience where attendees could ebb and flow through the event space, allowing them to enjoy the program or attend important meetings as needed.
Solution
- Utilized AI Interpretation for captions and accessibility purposes in both English and French
- MediaLab top and tail edits for post-event on-demand recordings
- A dedicated “Headshot Salon” allowed attendees to take a new, professional headshot directly on-site
- Multiple awards presented over multiple sessions across the event, as opposed to dedicating a larger, less-attended time block for a traditional Awards Ceremony format
- Use of royalty-free music library for breaks and presenter walk-ups, and voice-of-god library for general announcements
Outcome
“The IPAC team is incredibly pleased to have worked with Encore for our to execute our 2023 Annual Conference, and are thankful to have a reliable partner for such an important event. With the contingency planning in place, backup technology, and proactive planning in place, we were able to trust that the show would be flawlessly executed.
For the in-person component, we loved the backdrop incorporating the hotel's feature wall, as well as the Headshot Salon and Encore's available sound and music libraries. We also appreciated that the script was inclusive of our many virtual attendees. We look forward to working together again next year!”
-Erin Bellwood, Event Manager
Institute of Public Administration of Canada (IPAC)
For the in-person component, we loved the backdrop incorporating the hotel's feature wall, as well as the Headshot Salon and Encore's available sound and music libraries. We also appreciated that the script was inclusive of our many virtual attendees. We look forward to working together again next year!”
-Erin Bellwood, Event Manager
Institute of Public Administration of Canada (IPAC)
Objective
Encore was engaged by a corporate company client to produce their annual awards show that celebrates entrepreneurs across Canada.
The event brings together approximately 2000 people to celebrate 35 businesses, and is a program that has been run for many years. This public event, including other businesses and partners of the client, took place at our Skymark Presentation Stage to stream out virtually.
The event brings together approximately 2000 people to celebrate 35 businesses, and is a program that has been run for many years. This public event, including other businesses and partners of the client, took place at our Skymark Presentation Stage to stream out virtually.
Solution
- Virtual event streamed out from our Skymark Presentation Stage to various viewing locations and the public
- Audio visual and lighting to enhance presentations at Presentation Stage
- Production solutions including show producer, stage manager and technical specialists
- Custom content (screen and broadcast graphics) and video (including 35 x winner vignettes) provided by Creative Medialab solutions
Outcome
“The team did an amazing job! Totally pro – and on top of what they needed to get done. The team had to be dedicated to this, because there were a lot of pre-planning calls. Thanks to everyone for their dedication and hard work!”
- Client Team
- Client Team
Objective
Encore Canada partnered with Centre Stage to produce a live studio production for the Ringing of the Bell for the NASDAQ Stock Exchange for the first time in Canadian history.
The event took place at the National Arts Centre in Ottawa, ON with a live audience of over 135 attendees in the main room. In addition, the event was live streamed to an overflow area where additional viewers could watch the event.
The event took place at the National Arts Centre in Ottawa, ON with a live audience of over 135 attendees in the main room. In addition, the event was live streamed to an overflow area where additional viewers could watch the event.
Solution
- Main event room with 2 x video walls, 4 x downstage monitors with news feeds, 2 x moveable tripod cameras, 1 x 20ft jib camera and a high-end audio package
- Overview flow room with video and audio feeds from the main room for additional viewers
- 2 x outbound satellite channels to broadcast the event to Time Square and TV stations including Bloomberg, CNBC and Fox Business.
- 2 x inbound satellite channels with direct feeds from NASDAQ at Times Square
- Custom lighting package to allow for lights to effortlessly compensate for sunlight movement/changes
- Production team including Lighting Director, Production Manager, 3 x camera operators and video engineer
Outcome
“Working with Encore was such a joy! The team provided solutions to ensure a seamless event, especially given our natural lighting challenge created by the large windows. In addition, they ensured a smooth-running and professional production. We thank Encore for all their hard work!”
- OpenText
- OpenText
Objective
Encore and The Brick teamed up to host The Brick's 2023 National Leadership Conference at the Niagara Convention Centre. With this year's conference being their 10th annual event as well as the first in-person conference since 2020, Encore's team was excited to collaborate on the coveted event.
The conference theme was "Leading The Way" and this 3-day event included executive presentations, learning sessions, Buyer sessions, and an Awards Gala to celebrate employee excellence.
The conference theme was "Leading The Way" and this 3-day event included executive presentations, learning sessions, Buyer sessions, and an Awards Gala to celebrate employee excellence.
Solution
- Custom looks programmed by our Lighting Team including lasers and haze for additional visual impact during the Welcome Rally and Gala Reception.
- Scenic team provided a custom printed letter "B" logo at the center of the set design, accented by lasers. This provided next level illumination that allowed The Brick brand to pop in a unique way.
- Two display screens flanking the center stage and podium for comfortable audience viewing during the event.
- Creative graphics accenting The Brick logo displayed on various screens.
Outcome
“We have been working with Paul and his team since our very first conference, 10 years later we couldn’t ask for better partners. The team is not only creative, but each year they bring new and exciting ways to make our event modern, beautiful and state of the art. The team is extremely capable and collaborative from planning to execution. Our teams have been blown away by the technology and feel of each event we host with Encore by our side. We could not recommend Paul and Encore enough!”
- Dale Oleschko | National Director, Human Resources
- Dale Oleschko | National Director, Human Resources
After a difficult year due to the COVID-19 pandemic, the Tourism Industry Association of Canada’s landscape changed and they came to Encore to help them position themselves for the coming years.
Objective
After another difficult year for the visitor economy and as the COVID-19 pandemic dragged on, it also changed the tourism landscape as we know it. Now it’s time to assess the situation. To gauge where we are and plan what comes next. It’s up to us to recover, rebuild and reimagine the Canadian tourism sector from coast to coast to coast.
This year’s Tourism Congress provided the tools needed to fulfill this challenge. And like everything else this year, the 2021 Tourism Congress looked a little different.
This year’s Tourism Congress provided the tools needed to fulfill this challenge. And like everything else this year, the 2021 Tourism Congress looked a little different.
Solution
- Custom Scenics: Maple Leaf ModSet
- Medialab: Content Creation, Core Broadcast Package. Separate branding needed for the Tourism Awards.
-2 Camera shoot for a more engaging hybrid event experience.
-Theatrical lighting to bring the event space to life and integrate brand messaging.
-2 Large 16:9 HD screens with bilingual content.
-High end Audio Sound System with Bass Subwoofers and auto mixing capability.
-Ability to bring in remote presenters in real time to interact with a live panel discussion.
- Medialab: Content Creation, Core Broadcast Package. Separate branding needed for the Tourism Awards.
-2 Camera shoot for a more engaging hybrid event experience.
-Theatrical lighting to bring the event space to life and integrate brand messaging.
-2 Large 16:9 HD screens with bilingual content.
-High end Audio Sound System with Bass Subwoofers and auto mixing capability.
-Ability to bring in remote presenters in real time to interact with a live panel discussion.
Outcome
“It was a pleasure to work with Encore Team. They were able to take our budget into consideration for returning to our first live event and create a truly unique and engaging event experience. The show execution was flawless and the COVID protocols in place made our presenters feel at ease as they were being mic'd up backstage. Encore collaborated in advance with our various other vendors and the venue to ensure that load in and out would be as smooth as possible. They anticipated our needs and attended thorough pre-production meetings so that on the live event dates the only things left to chance were the unforeseeable. We appreciate their creativity and passion to their craft and look forward to the next opportunity to collaborate for another successful event! Thanks for everything.”
– Julie Romanetti, Director, Events, Tourism Industry Association of Canada
– Julie Romanetti, Director, Events, Tourism Industry Association of Canada
Objective
It was the first annual New Years Eve event, but also a celebration of the Resort’s Opening. During the Gala, the resort received performances from High Valley, the highest selling Canadian band in Country Music history, First Nations dancers from Buffalo Boy Productions, and more…
Solution
- High-end audio system to support multiple acts with short turn-around.
- Dynamic lighting system to highlight fire and ice themed food stations and multiple performance areas.
- Photobooth with custom graphics and props.
Outcome
“It was a seamless experience working with Anthony and his team during NYE. We had a lot of moving parts and last-minute changes, and Encore came through every time for us. I strongly recommend Encore team for any event.”
- Gary Farstad, General Manager, Dakota Dunes Resort.
- Gary Farstad, General Manager, Dakota Dunes Resort.
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Objective
The goal for the client is to bring all the sales reps in the country to one place to meet. During the pandemic, there was a change in administration, so they decided to go to Lake Louise and spend a week meeting, discussing, and introducing new products, and new sales approaches. Several people didn't come, so we set up a virtual component.
Solution
- Two 9-foot by 16-foot screens for the English, and two 8-foot screens for the French, it was a bilingual show
- Sound system
- A camera, VMIX to send virtual content, using their platform to have interaction
Outcome
“I have worked as an event producer for the last 12 years working with technical teams across North America for major corporate events (NHL All-Star, Costco etc.) but can say with certainty that Encore team was by far the best I have ever worked with. Like most corporate events, there were a million last minute changes, slide edits etc. and the whole team handled it with grace and a smile.
They were incredibly kind, flexible and hard working over the 4 days we worked together and made the whole experience really seamless and easy for myself and for the client. MW was grateful for their flexibility on all the changes as was I. The whole team was just fun to be around and made long event days easy and fun!”
Kaitlin Zwirek
The Event Agency Inc.
Kaitlin Zwirek
The Event Agency Inc.