Tourism Mississauga's First Virtual FAM Tour
It provided an opportunity to showcase Mississauga as a tourism and business events destination to national meeting planners from the corporate, association and third-party markets.
Client: Tourism Mississauga
Platform: Virtual
Objective
This was Tourism Mississauga’s first ever virtual Fam tour. It provided an opportunity to showcase Mississauga as a tourism and business events destination to national meeting planners from the corporate, association and third-party markets.
Requirements
Zoom Meeting
>>Matheson Presentation Stage
>>One hour event
>>11 Tourism Mississauga Stakeholders were featured during the Fam Tour. Showcasing included individual videos of their products followed by a live Q&A for all stakeholders to interact with the attendees.
>>30 Planners attended
>>Gamification was used during the Fam Tour as a method to engage the attendees and reinforce learning.
Outcome
“Tourism Mississauga hosted its first virtual FAM tour at the Encore Studios in Mississauga. I cannot say enough great things about the team at Encore. From start to finish everyone we worked with was professional, knowledgeable and very supportive. The entire process with the Encore team was fantastic. Looking forward to working with Encore and the team at their Mississauga studios again soon.”
- Mascia Michalakos, Business Event Specialist
- Mascia Michalakos, Business Event Specialist
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