Tourism Industry Association of Canada

After a difficult year due to the COVID-19 pandemic, the Tourism Industry Association of Canada’s landscape change and they came to Encore to help them position themselves for the coming years.

Client: Tourism Industry Association of Canada

Platform: In-Person / Hybrid

Location: Ottawa, CA


After another difficult year for the visitor economy and as the COVID-19 pandemic dragged on, it also changed the tourism landscape as we know it. Now it’s time to assess the situation. To gauge where we are and plan what comes next. It’s up to us to recover, rebuild and reimagine the Canadian tourism sector from coast to coast to coast.

This year’s Tourism Congress provided the tools needed to fulfill this challenge. And like everything else this year, the 2021 Tourism Congress looked a little different.


- Custom Scenics: Maple Leaf ModSet
- Medialab: Content Creation, Core Broadcast Package. Separate branding needed for the Tourism Awards.​
-2 Camera shoot for a more engaging hybrid event experience.​
-Theatrical lighting to bring the event space to life and integrate brand messaging.
-2 Large 16:9 HD screens with bilingual content.
-High end Audio Sound System with Bass Subwoofers and auto mixing capability.
-Ability to bring in remote presenters in real time to interact with a live panel discussion.


“It was a pleasure to work with Encore Team. They were able to take our budget into consideration for returning to our first live event and create a truly unique and engaging event experience. The show execution was flawless and the COVID protocols in place made our presenters feel at ease as they were being mic'd up backstage. Encore collaborated in advance with our various other vendors and the venue to ensure that load in and out would be as smooth as possible. They anticipated our needs and attended thorough pre-production meetings so that on the live event dates the only things left to chance were the unforeseeable. We appreciate their creativity and passion to their craft and look forward to the next opportunity to collaborate for another successful event! Thanks for everything.” ​

– Julie Romanetti, Director, Events, Tourism Industry Association of Canada

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