The Dual Event Mindset

As many as 1 out of every 5 meetings you plan in 2023 might be hybrid, according to the Encore Fall 2022 Planner Pulse Report. This expectation comes with a unique set of advantages and challenges. Incorporating a hybrid element can increase your message’s reach, include people who are otherwise unable (or unwilling) to come and decrease in-person costs while boosting attendance numbers. However, planning for the two separate experiences, managing increased technology costs, and effectively engaging both in-person and remote participants become top concerns for meeting and event professionals.