2022 Memorial Cup

Client: Memorial Cup
Venue: TD Station, Saint John
Date: June 2022


The Saint John Seadogs were hosting the 2022 Memorial Cup in Saint John New Brunswick, an annual hockey tournament between the QMJHL, boasting some of the highest profile up-and-coming hockey players in the world.

This tournament would host up to 10,000 attendees per game, with an additional audience watching the games virtually and participating in community events.

The Saint John Seadogs were looking for a production partner that could support their media activities, on-ice projection mapping, and community festivals, and chose to engage Encore Canada.


  • Custom content created by MediaLab creative services for on-ice projection mapping

  • Creative lighting designs projected onto buildings for branding activations

  • Outdoor LED video walls to stream games, concerts and musical acts

  • Mobile stage units provided downtown for nightly entertainment acts and game streaming outdoors

  • Audio visual support throughout their fan fest to showcase interviews with various teams and sports personalities

  • Media setups including mics, monitors, and technical support for each team and referee officials


“The Encore Canada team helped us create powerful content that was flawlessly executed in a number of unique environments”

- Andree Stephen, Director, Project Management, Saint John Seadogs

Tech Specs