Objective
The Saint John Seadogs were hosting the 2022 Memorial Cup in Saint John New Brunswick, an annual hockey tournament between the QMJHL, boasting some of the highest profile up-and-coming hockey players in the world.
This tournament would host up to 10,000 attendees per game, with an additional audience watching the games virtually and participating in community events.
The Saint John Seadogs were looking for a production partner that could support their media activities, on-ice projection mapping, and community festivals, and chose to engage Encore Canada.