Winning strategies to boost event ROI
In today’s competitive landscape, creating events that not only captivate audiences but also deliver tangible returns on investment (ROI) and experience (ROE) is crucial.
Winning Strategy #1: Streamline invitations & check-in processes
Planner challenge: A crucial part of a winning strategy in ROI is calculating the cost per attendee.
Without an automated tool, planners are left trying to make sense of this all-important number with loose, inefficient processes: sign-in sheets, manual headcounts, incomplete information from surveys, or limited estimations based on venue capacity — none of which lead to solid figures.
Industry Tip:
Simplify event invitations and check-ins for accurate attendee counts and reporting.
The hero in your toolkit: An event invite and check-in tool, like Encore RSVP. This tool gives you a precise headcount and handles the legwork for seamless guest invitations, attendee management, and efficient onsite check-ins.
Use Encore RSVP to:
- Enable a streamlined, personalized experience
- Provide attendees with clear instructions
- Reduce wait times for onsite check-ins
Automating these processes cuts down on the tasks you’d otherwise do manually, minimizes errors, and saves valuable time for both you and your attendees, leading to higher attendance rates and positive word-of-mouth referrals — all of which contribute to improved event success and ROI.
Winning Strategy #2: Leverage Data Analytics
Planner challenge:
A big item in every post-event review? The bottom line. Stakeholders expect planners to communicate:
- The total amount of revenue generated compared to total budget
- Expense allocations
- The investment that delivered the biggest impact on attendees
You may know the total dollars spent, but to confidently address any further financial questions, you’ll need reliable, easy-to-understand insights to support your responses.
Industry Tip:
Harness data insights for evidence-based post-event reporting and recommendations.
The hero in your toolkit: An event app, like Chime Live℠, gathers actionable data on attendee behavior, session engagement, and event performance.
You can check out its live analytics dashboard anytime during or post-event for a clear view of the number of attendees logged in, session participation, interactions with content, and audience feedback.
When it’s time for that big post-event debrief, you’ll have the information you need to show which sessions or activities resonated most with attendees. This empowers you to advise how to allocate resources more effectively towards high-engagement areas so your organization’s future events are primed for optimal attendance and maximized ROI.
Winning Strategy # 3: Increase Sponsorship Visibility
Planner challenge: Demonstrating a clear return on investment to sponsors is crucial for both ROI and sustaining beneficial sponsor contributions in the future.
Sponsors boost events with essential funding, enhanced resources, broader reach and increased credibility, benefiting both organizers and planners. But how do you meet sponsor expectations and engage their customer audiences to increase their sales while balancing event integrity and the attendee experience?
Industry Tip:
By leveraging dynamic digital displays, sponsors gain enhanced visibility without overshadowing your programming. Meanwhile, attendees enjoy a more engaging event experience.
The hero in your toolkit: Introduce sponsor brands in creative ways while capturing participants’ attention with digital signage.
Beyond compelling content, Encore interactive signage provides engagement metrics, enabling you to report on the effectiveness of the display advertising.
Why should you incorporate tech into your sponsor promotions? Events leveraging technology for sponsorship activations experienced a 20 percent rise in sponsor satisfaction. And satisfied sponsors are more likely to invest in future events.
Winning Strategies to Boost Event ROE
Winning Strategy #1: Increase Opportunities for Interaction
Planner challenge: Participant engagement is a top event goal for organizers, as it influences attendee satisfaction and overall event success.
With today’s shorter attention spans and higher post-pandemic expectations for in-person events, planners face the challenge of adding excitement and interaction to sessions to keep participants interested and involved.
Industry Tip:
Encourage active participation through live polling and Q&A sessions, enhancing attendee satisfaction and event ROE.
The hero in your toolkit: Integrate an event app, like our Audience Response Solutions or Chime Live℠, to facilitate audience participation, encourage interaction and foster lively discussions between participants. Do it all with the touch of a button with:
- Live Q&A/Polling: Facilitate fun icebreakers to get attendees warmed up, open up the dialogue with real-time Q&A and polls, and enable participants to respond to topics with emojis.
- Content Customization: Participants can suggest topics they want to discuss with the Emerging Themes tool. They can upvote those they find most relevant. Providing supplemental resources? Easily offer targeted content to different audience segments within the app. This personalization lets them know you see them and understand their needs to foster a sense of belonging.
- Live Chat: Enable live chat for attendees to communicate with each other and with speakers. Plus, seamlessly connect with social media platforms for sharing and interaction.
- Live Q&A/Polling: Facilitate fun icebreakers to get attendees warmed up, open up the dialogue with real-time Q&A and polls, and enable participants to respond to topics with emojis.
These features keep participants actively involved in your program and drive engagement — underpinning your event success and high ROE outcomes.
Winning Strategy #2: Engage the Senses to Enhance Learning
Planner challenge:
A key aspect of ROE is your educational impact. This may be assessed by information retention or the number of continuing education credits (CEUs) offered/registered for. To enhance these outcomes, your challenge is to ensure your educational sessions are primed for success.
If your approach to knowledge sharing doesn’t captivate participants, you run the risk of attendees’ eyes glazing over at exactly the moment you hope to intrigue them with learnings.
Industry Tip:
Why immersive experiences?
- A study found immersive learning can boost retention rates by up to 75 percent.
- 85% of planners believe that immersive experiences foster greater attendee engagement, according to Encore research.
The hero in your toolkit: Incorporate elements that engage the senses and immerse attendees in your storytelling. Your mission? Transform the experience into something truly memorable.
Need ideas for inspiration? Bring your audience along with your speakers as they deliver their message. Transport participants to exotic islands, faraway planets, or compelling emotional spaces with wrap-around LED video walls.
Another tactic? Dial up the energy or create a relaxing ambiance by creating a sound bath with overhead speakers that move music in a wave from one side of the room to another.
Interested in more immersive experience hacks? Check out ways to boost learning and engagement with multisensory experiences.
Winning Strategy #3: Leverage “Matchmaking” Networking
Planner challenge:
One of the most valuable parts of in-person experiences for attendees is the connections they make at events. Your program needs to balance structured interaction with organic connections, to ensure attendees get the most value out of your sessions. Success requires careful curation and dynamic facilitation to foster meaningful interactions.
Industry Tip:
Ensure your event strategy includes agenda time for networking and incorporate scenarios in your program that encourage attendees to mingle.
The hero in your toolkit: A robust event app, like Chime Live℠, can facilitate “matchmaking” networking opportunities, foster connections and promote collaboration among attendees.
Chime Live’s customized networking features help participants discover other attendees they’re interested in connecting with, based on industry, interests, job titles and more.
This more personalized “matchmaking” during networking sessions enhances attendee experiences, resulting in successful collaborations and enriched attendee satisfaction, thus boosting ROE and networking ROI.
The Power of Partnership
By implementing these proactive strategies, planners can unlock the full potential of their events, driving both financial success and exceptional attendee experiences.
Choosing a full-service event production partner, like Encore, can be an invaluable part of this journey. Leverage the experts to help set your event strategy and deliver the end-to-end creative, production and technology solutions that support your ROI and ROE goals.
We’d love to partner on delivering an event that resonates with both your audience and your bottom line. Click here to schedule a free consultation!
Illuminating Insights Into LED Walls
Looking to rejuvenate your event space? Vibrant LED walls offer the perfect solution for captivating content that brings the ‘WOW’ to your messaging. Whether your event is indoors or outdoors, bright or dim, deliver attention-grabbing content across screens of versatile shapes and sizes. Expand your knowledge of this popular scenic solution in our FREE LED Wall Technology Resource Guide!
Explore how to:
- Elevate visual content with innovative LED screen shapes
- Select the right LED screen size for your objectives
- Ensure optimal seating distance from your LED wall for readability
- Determine the ideal LED brightness for your space, whether indoors or outdoors
Seeking personalized guidance on impressing participants with LED walls at your next event? Request a FREE consultation! We’d love to transform your vision into an unforgettable event that sparks connections and inspiration.
Drive Connection with Immersive Experiences
Immerse yourself in the art of Immersive Event Design, focusing on human-centered principles and key frameworks like the Double Diamond method. Explore techniques such as the double diamond design process and the strategic integration of technology as a complementary tool.
Learn to measure success through micro-experience moments and engage audiences with multisensory elements. Download the guide for transformative experiences, leaving equipped with tools and strategies to elevate your future projects.
Interested in tailored advice? Book a FREE consultation when requesting your download! We’d love to transform your vision into an unforgettable event that sparks connections and inspiration.
Strengthen engagement with
tactile experiences
Ready to transform your events? Discover the power of touch when using technology to engage participants, deepen connections, and create memorable experiences by leveraging tactile sensations! It’s all in our FREE guide, Harnessing the Potential of Touch with Technology!
Dive into the world of kinesthetic elements that promote learning, collaboration and inclusion. Get your FREE resource and enhance the emotional impact of your event experiences.
Get your FREE copy now!
Explore how to:
- Use touch-optimized tech to boost engagement and spontaneous interactions
- Enhance learning through tactile experiences, aiding problem-solving and collaboration
- Accommodate kinesthetic learners by incorporating elements that aid their focus and memory
- Elevate events with the throwable Catchbox microphone, Chime Live, Polling+ and more popular tech solutions that work for your goals
Interested in tailored advice? Book a FREE consultation when requesting your download! We’d love to transform your vision into an unforgettable event that sparks connections and inspiration.
Delight guests with a sensory feast
Create immersive culinary experiences that engage your guests and make lasting memories with our FREE guide on merging taste and tech, Gastronomic Fusion: Elevating Catering Experiences Through Technology Integration!
Explore trending ways to tie menus to event themes, enhance the presentation of your dishes and leverage innovative solutions to turn typical meals into thrilling food journeys.
Get your FREE copy now!
Discover how to:
- Create immersive dining events that elevate participants’ perception of food, utilizing surrounding elements
- Leverage taste’s connection to memory for positive associations and emotional engagement
- Tie menu to event themes, building a holistic and emotionally resonant experience
- Use technology like lighting, interactive menus and AR to enhance the culinary experience
Interested in tailored advice? Book a FREE consultation when requesting your download! We’d love to transform your vision into an unforgettable event that sparks connections and inspiration.
Enhance interactions with
proven aromas
Did you know 75% of all emotions generated every day are related to smell? When it comes to your events, leveraging the power of scent can enhance the experience and make it even more memorable, creating a lasting impact!
Dive into our FREE guide, Scented Storytelling: Creating Memorable Experiences, and learn how to boost engagement, evoke positive memories and more to elevate the sensory impact of your events.
Get your FREE copy now!
You’ll discover:
- The science behind the scent and memory connection
- How to use aromas intentionally for positive participant experiences
- Proven aroma solutions that enhance mood and social interaction
- Creative inspiration for transforming event spaces with aroma
Interested in tailored advice? Book a FREE consultation when requesting your download! We’d love to transform your vision into an unforgettable event that sparks connections and inspiration.
Amplify your impact through
audio excellence
Ready to uplift your events, engage participants and make memories that resonate long after the event is over? Download your FREE copy of Symphony of Sound: Orchestrating Emotional Connections, and gain actionable insights, expert advice and key tips for amplifying your emotional impact on participants through intentional audio choices.
Get your FREE copy now!
Discover how to:
- Create captivating conference branding with the perfect audio backdrop
- Enhance communication and engagement using sound effects and music
- Amplify storytelling, forging deeper emotional connections
- Craft mood-setting playlists to leave a lasting impression, and more!
Interested in tailored advice? Book a FREE consultation when requesting your download! We’d love to transform your vision into an unforgettable event that sparks connections and inspiration.
Drive emotional resonance with
visual experiences
Did you know approximately 75% of what we learn happens through what we see?
When done effectively, leveraging the power of visuals can boost participant learning, interaction and more at your events. Explore actionable insights, expert advice, and key tips on leveraging visual experiences for these outcomes in our FREE guide, The Power of Visuals to Enhance Learning and Engagement!
Get your FREE copy now!
Discover how to:
- Craft compelling conference branding
- Shape immersive environments for lasting impressions
- Foster inclusivity through intentional imagery
- Accommodate participants with visual limitations
- And much more!
Interested in tailored advice? Book a FREE consultation when requesting your download! We’d love to transform your vision into an unforgettable event that sparks connections and inspiration.
Find the Perfect Blend of Technology Solutions to Transform Your
Small Meetings
Discover combinations of technology solutions that could make your small meeting an unforgettable success. Our small meeting product portfolio covers ideas for room setups that will impress your stakeholders with technology configurations tailored to your small meeting’s specific needs.
The results? Better participant experiences that ensure the meeting objectives are not only met but surpassed — with increased ROI.
Download the perfect blend of Small Meetings Technology Solutions to find out the:
- Best technology mix for your meeting objectives
- Options to impress colleagues and clients with unique technology options
- Ways to integrate technology to keep all participants focused and engaged
- And more!
Deliver the best small meetings experience by downloading the Small Meetings Technology Packages comparison today!
Having the right camera solution in your meeting space can provide the visual connection needed to inspire greater collaboration and engagement, especially when you need to deliver an enriching experience for dual audiences. Keep the focus on your speakers, participants and content with clear and high-definition captures that inspire interest and interaction. Whether your goal is to connect in-person and remote participants, record and share your programming, enhance your meeting’s production value or boost attendees’ message retention, the right camera can make all the difference in your success.
Production Broadcast Cameras
Looking for an effective way to capture meeting content with the best possible quality? Encore’s Production Broadcast Cameras offer superior image quality, depth of field control, and low-light performance, enabling event organizers to showcase their events in the best possible light. By utilizing broadcast cameras, event spaces can elevate the overall production value and deliver a visually captivating experience to both in-person participants and remote viewers.
It offers:
- Crystal clear image and video capture with its 4K/UHD resolution
- HDR-compatible image quality
- Live streaming and recording capabilities
- Multiple lens options, including long-range zoom, so the camera can be placed in the back of the room, out of attendees’ view
- Color matching and shading with multiple cameras for seamless switching and compositing
Meeting Room Cameras
Encore meeting room cameras offer a budget friendly solution compared to Production Broadcast cameras without compromising quality. With it’s small footprint, you can ensure you are maximizing space for in room participants in small to medium sized spaces or provide alternative view perspectives in a larger, multi camera production.
It offers:
- Crystal-clear image and video capture with its 4K/UHD resolution
- More space for attendees thanks to its small footprint
- Lightweight body with low power consumption
- Cost-effective solution to capture quality images up to 60’ away with its integrated zoom lens
- Color matching and shading compatibility with multiple cameras for seamless switching and compositing
Robotic Pan-Tilt and Zoom Cameras
Robotic Pan–Tilt and Zoom Cameras are another streamlined solution for meeting professionals, thanks to their ease of setup and premium video quality. They offer the ability to capture dynamic and immersive content from various angles and perspectives. With their pan, tilt, and zoom functionalities, these cameras can swiftly and smoothly move to track subjects, follow presenters, or capture action in real time. The versatile shooting capabilities of robotic PTZ cameras deliver visually engaging content that captivates and immerses audiences, enhancing the overall event experience.
It offers:
- Cost savings due to its ability to remote control camera movements with a single operator
- Crystal clear 4K image and video capture quality
- Can be placed in unique positions for dynamic camera angles
- Multiple cameras color matched for seamless switching and composting
Web Conference Camera
Create a hybrid or virtual event with a solution that’s easy to set up and delivers boundless video quality for everyone, everywhere. Encore offers a vast product portfolio of web conference camera solutions to fit your small meeting needs. Whether you’re having an intimate collaboration or meeting with multiple participants around a conference table or a u-shaped table, Encore offers the most effective solution to meet your needs. Encore Web Conference Camera solutions feature all in one, fully integrated camera, microphone, and speaker systems, making it an optimal choice for ease of use integrating the physical meeting space with virtual participants.
It offers:
- Up to 4K resolution for clear images and video that can help increase engagement
- All-in-one cost-effective solution for hybrid and virtual small meetings, as it includes microphones and speakers
- Multiple Field of View lens products including 360° solution for enhanced collaboration
- Plug ‘n play USB connectivity, enabling simple setup
- Compatibility with most video conferencing platforms for stress-free integration