Businesses all around the world are using immersive technology like virtual apps, AR, and VR to raise awareness, differentiate from competitors, and drive sales. Augmented Reality (AR) in particular is being adopted across different industries (online and offline) at a rapid rate. This spike in interest for Augmented Reality in events is being fuelled by a plethora of reasons, including ease of accessibility, advancements in immersive technology, and the overwhelmingly positive response from users.
The use of AR in events is on the rise, and for good reason: events, conferences, and meetings have become a perfect conduit for experimentation with AR, bringing a unique opportunity to integrate the digital and physical worlds for attendees.
While most event planners have returned to planning in-person events, AR also enables audiences to experience from the comfort of their homes, an ideal tool for the current climate of both hybrid and in-person events.
The Impact of AR on Meetings and Events
Apple’s recent launch of the next generation of phones, such as the iPhone 13 and iPhone 14, is a huge step towards the adoption of AR technology. Each set contains Apple’s ARKit, a free iOS 11 software that allows developers to create AR apps that provide a real word experience through digital objects. Similarly, Google’s Arcore technology has completely transformed the way we see AR, by adding the power of Augmented Reality to your Android Smartphones.
With the technology of AR so widely accessible, it’s no wonder that AR can allow every user in a room to experience the powerful messaging and images, making it perfect for boosting engagement and reinforcing messaging. The event industry is embracing this advanced technology to shape and change the way we engage, attend, and market our businesses at events.
Enhancing the Attendee Experience
Ensuring an unforgettable and positive experience for every guest is the heart of any successful event. With the many creative applications of Augmented Reality, event organizers and their partners can easily connect with attendees in many innovative ways. Whether they’re developing engaging programs, supplementing presentations and performances, or simplifying practical information to make attendance a logistical breeze, Augmented Reality helps with it all.
- Gamification of the Attendee Experience
Adding an element of interactivity is an impactful way to add variety to events. Gamification through mini-games, leaderboards, and interactive graphics are a great way to add a dimension of fun to events and can even aid in facilitating networking opportunities.
For example, attendees can be encouraged to meet key sponsors on a digital scavenger hunt or participate in friendly competition at select booths around the venue much like the craze of Pokemon Go.
- Supplementary Resources for Presentations
Presentations are an integral part of business events, and AR can take them to the next level too. Activate your audience with an engaging AR-powered welcome address through their mobile device. Set the tone of the event with as the help of our MediaLab content specialists to craft a life-like ‘avatar’ of leadership. Don’t rely simply on communicating to your audience through static PowerPoint slides: AR gives speakers a tool to invite attendees to actively participate for a more compelling presentation and a session that will strengthen the connection between the person on stage and those in the audience.
- Virtual Tours for Your Attendees
Attending events at big and unfamiliar venues can be overwhelming, but with interactive floor plans and maps, attendees can benefit from a hassle-free, personalized guide to pinpoint where they want to go. Replacing or supplementing physical map wayfinding with an Augmented Reality experience can help guests navigate throughout the entire event space.
Boosting Brand Profiles
Augmented Reality content can be visually stunning, giving brands a wow factor to increase customer engagement and sales. By leveraging existing graphics or logos and engaging users to reveal rich digital animations and motion graphics, you can deliver a premium engagement experience for events such as trade shows, product launches and exhibitions. AR is way more than a simple marketing gimmick: it has the potential to be a tool to offer audiences customized experiences and present key information in a way that helps inform their purchasing decision-making and reinforces positive brand connections. A fully browser-based experience with 3rd party software downloads is not required and AR Active Sponsorship can optionally be integrated within a platform like Chime for even deeper integrations and data analytics.
- Exhibiting Customised Products
Hosting trade shows often requires a large space to accommodate partners and products, especially if those products are large themselves. AR gives businesses a chance to showcase new products and services to a captive audience by bringing those same products into one space virtually. Imagine a car “viewing” station where you can select which car, you’d like to view at will and get a 360, life-size view. Or imagine seeing a beautiful destination or meeting space they could host their upcoming event. The ability for visitors to get up close and personal to explore and interact with a range a company’s products, while also being able to customise elements such as colours and interiors, is an unparalleled feature for product marketing.
- Amplifying Reach
AR experiences doesn’t just have to connect people on-site: their reach can be amplified beyond the walls of the venue. From on-demand geofilters to eye catching bespoke company AR experiences can offer attendees an attention grabbing innovative, and novel factor that can be shared virally across social media platforms.
- Diversifying Sponsorship Opportunities
Augmented reality gives event organizers an additional option for revenue through innovative new sponsorship offers. This gives businesses the chance to engage with potential customers and gain brand exposure. For example, Coca-Cola’s AR campaigns in sports stadiums highlight how sponsors can have a positive impact on the attendees – creating memorable experiences for the individual during the event, as well as having a longer lifespan through sharing content more widely.
Enhance your events with Encore Augmented Reality Capabilities:
We believe in personalizing experiences through thoughtful design and engaging story-driven visuals for augmented reality experiences, marquee mainstage events, or virtual/hybrid audiences.
Our creative team is made up of skilled professionals with 3D design, motion graphics, filming, and editing experience. Every project, client, and event are different. What works in one environment for one client may not be the ideal solution for another. Our approach is centered around customization—taking on your project knowing it’s unlike any other before. We strive for a strategically designed, well-executed, and high-value experiences with compelling content—all customized to your vision—to meet and exceed your objectives.
AR + Integrated Digital Platform
Our Chime Live engagement platform transforms the virtual and hybrid experience with a full-service end-to-end solution tailored to your unique event needs and comprehensive integration of our Augmented Reality solutions. We customize Chime Live to tell your story and highlight what’s important, driving engagement to deliver the outcomes you need – before, during, and after your event.
Onsite or online, Chime Live delivers seamless connectivity for in-person and remote participants for mid-size events – anywhere in the world.
Rich analytics to track AR engagement and return on investment
- Login history
- User info
- Dwell time
- Page views
- Banner clicks
- Leaderboard
- Voting results
- Device details
- Total app interactions
- Average interactions per person
Plan your event!
Planning to organize an event that incorporates Augmented Reality or looking to scale your event business? We’ve got you covered. Encore simplifies all your venue and event requirements while delivering upon your vision.
Through our services and technology, Encore will help you create the ultimate live, virtual or hybrid event. We are proud of our position as the trusted, exclusive on-site event provider of choice at more than 2,100 leading venues including sports and entertainment venues, casinos, hotels, resorts, and convention centers.
Events, meetings, and conferences are important ways for business people to network and conduct sales. According to a Destination Canada report, more than 2,200 business events were scheduled to be held in 2022 prior to the restrictions made necessary by the COVID-19 pandemic.
The impact was worse than predicted. The Destination Canada report states, “As of the end of August 2020, losses incurred for events planned for 2020 by the Canadian business events sector topped $1.04B in direct spending alone, with the cancellation of 2,746 events representing 1.25M delegates.”
How events have changes since the pandemic
The report states, “The ripple effect of postponed and rebooked events will be felt in the industry for years. This includes tentative business that Canadian destinations were bidding on for future years, which will now be canceled indefinitely or affected by postponed or rebooked events. Several international conferences are booked up to five years in advance.”
As an alternative to canceling events, many event organizers have turned to hybrid/virtual events and Augmented Reality (AR) to continue to push content and promote collaboration.
Businesses all around the world are using immersive technology like virtual apps, AR, and VR to raise awareness, differentiate from competitors, and drive sales. Augmented Reality (AR) in particular is being adopted by the event industry (online and offline) at a rapid rate. This spike in interest for Augmented Reality in events is being fueled by a plethora of reasons, some of which include ease of accessibility, advancements in immersive technology, and the overwhelmingly positive response from shoppers/audiences.
AR in events is on the rise, and for good reason. While most events are in-person today, AR enables audiences to experience the displays and further engage with your event from the comfort of their homes. Audiences want Augmented Reality as part of their event experience. What does that mean for events? More sales, higher conversion, and fewer cancelations! More on that is below.
How Encore can help enhance your events with Augmented Reality?
1. AR Active Sponsorship Engagement:
Leverage existing graphics or logos and engage users to reveal rich digital animations and motion graphics with this premium engagement experience.
Your traditional print work and displays can be brought to life with rich multi-layer, digital content. Interact with animated 3D objects, motion graphics, or audio/video to support your brand.
A fully browser-based experience, with 3rd party software downloads not required and AR Active Sponsorship can optionally be integrated within our Chime digital platform for even deeper integrations and data analytics.
Some of the most useful applications are:
- Active Sponsorship
- Tradeshow booths
- Brand activations
2. AR Executive Welcome:
Activate your audience with an engaging AR-powered welcome address with this content-driven experience using their mobile device. Set the tone of the event with absolute impact as our MediaLab content specialists to craft a life-like ‘avatar’ of the leadership.
A fully browser-based experience, with 3rd party software downloads not required and AR Executive Welcome can optionally be integrated within our Chime digital platform for even deeper integrations and data analytics.
Some of the most useful applications are:
- Pre-function area displays
- Tradeshow booths
- Brand activations
3. AR Scavenger Hunt:
Incentivize attendees towards your premium sponsors encouraging people to navigate throughout the entire event space.
Engaging people to a quest, with a series of AR experiences and engagement tools.
A fully browser-based experience, with 3rd party software downloads not required and AR Scavenger Hunt, can optionally be integrated within our Chime digital platform for even deeper integrations and data analytics.
Some of the most useful applications are:
- Gamification
- Messaging Reinforcement
- Sponsorship Spotlight
4. AR 3D Environment Portal:
Entice audience members to engage your message and reveal rich digital animations and motion graphics with this active content-driven experience. Take traditional print work and bring them to life with rich multi-layer, digital content. Animate 3D objects, and use motion graphics, or audio/video to convey obscure ideas.
A sustainable alternative to conventional digital displays, augmented reality saves on your carbon footprint and allows the ability to update digital content to ensure relevance and timeliness.
Some of the most useful applications are:
- Gamification
- Messaging Reinforcement
- Sponsorship Spotlight
5. AR Posters:
Invite your attendees to journey into a digital world or travel through time with an experience that engages them to uncover deeper messaging and creative spaces.
Expanding your event’s footprint into an AR portal allows you to maximize onsite engagement despite limited available floor space.
A fully browser-based experience, with 3rd party software downloads not required and AR 3D Portal can optionally be integrated within our Chime digital platform for even deeper integrations and data analytics.
- Lobby displays
- Awards and Recognition Galleries
- Brand activations
Enhance your events with Encore Augmented Reality Capabilities:
We believe in personalizing experiences through thoughtful design and engaging story-driven visuals for augmented reality experiences, marquee mainstage events, or virtual/hybrid audiences.
Our creative team is made up of a pack of talented individuals with sharp 3D design, motion graphics, filming, and editing skills. Every project and client is different. What works in one environment for one client may not work in another. Our approach is centered around customization—taking on your project knowing it’s unlike any other before. We strive for a strategically designed, well-executed, and high-value design with compelling content—all customized to you—to meet and exceed your objectives.
AR + Integrated Digital Platform
Our Chime Live engagement platform transforms the virtual and hybrid experience with a full-service end-to-end solution tailored to your unique event needs and comprehensive integration of our Augmented Reality solutions. We customize Chime Live to tell your story and highlight what’s important, driving engagement to deliver the outcomes you need – before, during, and after your event.
Onsite or online, Chime Live delivers seamless connectivity for in-person and remote participants for mid-size events – anywhere in the world.
Rich analytics to track AR engagement and return on investment
- Login history
- User info
- Dwell time
- Page views
- Banner clicks
- Leaderboard
- Voting results
- Device details
- Total app interactions
- Average interactions per person
Plan your event!
Planning to organize an Augmented Reality event or scale your event business? We’ve got you covered. Encore simplifies all your venue and event requirements.
Through our services and technology, Encore will help you create the ultimate live, virtual or hybrid event. We are proud of our position as the trusted, exclusive on-site event provider of choice at more than 2,100 leading venues including sports and entertainment venues, casinos, hotels, resorts, and convention centers.
In the past decade, competitive online gaming and Esports have experienced a meteoric rise in popular culture and its economic value. Professional esports have long caught up to traditional sports when it comes to prize pools, sponsorships, and production quality, and transitioning your independently run esports events to large-scale competitions can be costly and very complex. But before we dive into how to expand in the esports world, let me paint a quick picture for you.
The gaming industry is growing rapidly with no signs of hitting pause. In 2021, the global eSports market was valued at just over 1.08 billion U.S. dollars, an almost 50 percent increase from the previous year. Industry projections forecast the Esports market is to be worth approximately $1.62 billion by 2024 with North America being one of the largest markets.
Esports tournaments are making a digital splash in the event industry. In fact, in recent years the League of Legends competition has drawn more viewers than the Super Bowl or NBA finals. Events during the last two years were affected due to the pandemic, but nevertheless, its scope is indicative of the growth, market value, and excitement surrounding the esports industry. Esports is so popular that Comcast is constructing a $50 million arena so fans can watch live, and a new US$500 million stadium breaking ground in Toronto, Ontario owned by Overactive Media.
Source: Sportspro Media
As the world returns to pre-pandemic conditions, the esports industry is moving in the same direction, with many large-scale esports events already booked for 2022. Hosting an esports tournament is a great way to enter a cutting-edge niche, boost business, connect with peers in the community and showcase the fast-paced skill and tactical gameplay. However, when it comes to reliable event planning, the gap is still wide open.
Esports events can last anywhere from a single afternoon to multiple days, and they rely heavily on tech. Venue sourcing is making or breaking for this event arena. Learn essential venue requirements for esports so your next event is gamer ready.
1. There is always room for more
Long gone are the days when teams of five players fought each other in the videogame frontier. The venue must be large enough to hold a big crowd. Some past Esports events have recorded audiences of over 100,000 people. Smaller venues can make players feel uncomfortable. No player wants disturbance from spectators or the audience during intense moments of play.
However, venues that are too big for an esports event can come with their own set of problems. Being too far from the live-action can lead to frustration and boredom in the audience, and they will opt to watch the tournament from home the next time. Planning and collaboration with an experienced event technology team can help avoid this.
Arlington, Texas has the largest Esports stadium in North America. With dedicated venues emerging or being built for esports, there are still many types of venues that can host various esports needs:
- Esports venues
- Movie complexes/theatres
- Convention centers
- Small venues
- Pro sports stadiums
- Shopping malls
2. Licensing
Copyright laws apply to video games, as well as to other published works. Game developers and publishers have the right to approve or disapprove of the use of their games in public tournaments. Many publishers sell licenses to esports tournament organizers and third-party leagues as a source of revenue. The rising popularity of these events gives an opportunity to promote their games.
It’s imperative to contact the gaming company well in advance of your planned event, to ensure that you will have sufficient time to secure the necessary licenses and permissions for your particular event.
3. Event technology and support for gaming:
Esports events need massive amounts of electronic equipment and a robust power system. There can be hundreds of players or spectators using the power supply to charge their laptops or mobile phones at the same time. The facility must have power strips on every row to allow players to access the power supply. It is also necessary to have a backup plan in case of power outages.
In addition to having a strong power supply distribution and a backup plan, hiring ground staff like A/V personnel is also a good idea. The last thing you want is players or spectators struggling with technology or power connections during your event.
Event technology also plays an important role to foster a social experience. Large-scale video screens are required to support gameplay, and high-fidelity audio is necessary to hear the play-by-play and commentary. Adding custom fabricated scenery and set pieces that complement the game themes are another way to enhance the experience at your event.
4. Internet connection:
Most online multiplayer games are played in real-time with other real-life players, so high-speed broadband internet at the venue is critical. Hundreds of gamers will be playing in one place at one time, the internet connection must be strong enough to support all the digital action.
Slow connections frustrate players, and your spectators (including those on-site and streaming from home on Youtube or Twitch) can lose interest quickly, resulting in negative publicity for your event. The negative buzz serious gamers can generate if they can’t enjoy or stream their favorite competition can destroy an event.
Check out our Bandwidth Calculator on how to best plan for large scale gameplay: https://www.encore-can.com/bandwidth-calculator/
5. Tech-savvy staff:
Players of all levels, from beginners to seasoned pros, can be found at various esports tournaments. Consider tech-savvy support staff to circulate and help attendees get connected, answer questions during the event, and troubleshoot issues.
You may also require additional event staff to direct players and spectators to proper areas, assist with check-in, keep times and scores, or assist with F&B sales. Hire a knowledgeable host or event production company to oversee the staff and ensure the event is a success. Destination management agencies are experts at transporting attendees by the hundreds or thousands when dealing with multiple venues. Dedicated esports venues have in-house staff, but for stand-alone sites, you will have to add temporary staff to the budget.
Our gaming and esports capabilities:
Encore is an event experience company, providing creative production, advanced technology, and staging solutions to help you deliver impactful experiences at your gaming and esports events. Our approach is to understand your goals and align our resources and solutions to ensure your event blends creativity and innovative technology for an inspiring fan and attendee experience.
We can support all aspects of events from planning through execution. Our highly trained staff delivers innovative solutions in support of events ranging from small tournaments to global championship events with thousands of attendees. As our customers look to deliver more dynamic and impactful esports events, the services we provide become increasingly critical to their planning process. Our services go beyond traditional technology to include cutting-edge solutions like creative event design, virtual events, internet connectivity, bandwidth management, overhead rigging, content development, digital services, 3-D mapping, exhibit services, and much more.
Plan Your Event
Planning to organize a gaming event or scale your esports event business? We’ve got you covered. Encore simplifies all your venue and event requirements.
Through our services and technology, Encore will help you create the ultimate live, virtual or hybrid event. We are proud of our position as the trusted, exclusive on-site event provider of choice at more than 2,100 leading venues including sports and entertainment venues, casinos, hotels, resorts, and convention centers.
