Industry Leader Krista Cameron Joins Encore Canada as Business Development Director

By January 25, 2019 March 27th, 2020 News, Press Releases

Industry Leader Krista Cameron Joins Encore Canada as Business Development Director

Cameron’s leadership, creativity, and passion will enable Encore Canada to further their growth in the marketplace

TORONTO, Friday, January 25, 2019 – Encore Canada is excited to announce that Krista Cameron will be joining the company as Business Development Director as of February 19, 2019. In this new position, Cameron’s responsibilities will include expanding Encore Canada’s portfolio in the Canadian corporate and association marketplaces, fostering client relationships, and representing the organization at industry events

“Krista is a proven leader and industry veteran who will playing a key role in developing our Canadian growth strategy as we continue our evolution in the marketplace,” said Jay Lanchbury, Vice President Client Solutions. “Her exceptional client relationship skills, creativity and passion for both people and our industry will be extraordinary assets to the team.”

Cameron brings to Encore Canada over 20 years of leadership experience in the meetings and events industry including her destination participation in up to 25 national and international shows annually. Cameron has actively engaged in the industry by sitting on numerous committees, was inducted into the M&IT Hall of Fame as Industry Mentor, and serves on the Professional Convention Management Association’s Board of Directors for the Canada East Chapter as Co-Chair of the Canadian Innovation Conference. Most recently, she was the Director of Sales at Destination St. John’s for 10 years.

“Krista is a celebrated dynamic leader in the industry who takes a hands-on approach with her clients,” said David Campbell, Executive Vice President and Chief Operating Officer at Encore Canada. “We are thrilled to bring this industry ‘rock star’ to the team and are so excited to watch her accomplish amazing things in this role.”

About Encore Canada

As part of the world’s largest brand experience organization, Encore Canada uses the power of technology to make meaningful connections with a multitude of audiences through the production of meetings, conventions, special events and trade shows. Encore Canada provides a full range of services to support the way audiences engage with content as the landscape continues to change. Encore Canada has a deep, rich history of success and has received numerous awards recognizing its outstanding performance in technical, staging, corporate social responsibility, sustainability, customer service excellence and partnerships. Together with its customers and partners, Encore Canada will continue to serve clients throughout North America and the rest of the world through its growing global network. For more information, visit


For more information, contact:

Jenna West
Digital Marketing Specialist