Contact:  Madeleine Bart

Toronto, ON – December 7, 2017 – Freeman Audio Visual Canada is proud to announce that Heidi Welker, Senior VP, Business Development & Industry Partnerships has been elected as 2018 Chair for Meetings Mean Business Canada (MMBC). MMBC relaunched in January 2017 to advocate on behalf of the Canadian Business Events Industry and has since grown rapidly cross-country with over 100 senior executives signing on to show support and raising over $100,000 CAD in initial funding.

“It has been a pleasure being part of the board this past year. I am honoured to have been elected as the 2018 Chair and look forward to continuing the excellent work of the 2017 Executive Team” said Welker speaking about her appointment. “We need to keep the momentum going and gain support cross-Canada for our unified voice to be heard”.

Welker brings to the role an extensive track record of leadership within the Canadian Business Events Industry. An active member of various industry associations, she has served as President for the Professional Convention Management Association (PCMA) Canada East Chapter and was instrumental in launching the Events for Communities and Sustainability (ECOS) project with Meeting Professionals International (MPI). In addition to her involvement with MMBC, Heidi currently sits on the PCMA Board of Trustees and the Canadian Society of Professional Event Planners (CanSPEP) Advisory Council.

Alongside Welker’s appointment, the following individuals have also been elected onto the 2018 MMBC Executive Team: Clark Grue, President & CEO of the Calgary TELUS Convention Centre, will serve as Vice Chair, Reggie Lang, Manager, Business Development Groups, Conventions & Incentive Travel at WestJet will serve as Secretary/Treasurer and Grant Snider, CEO of Meeting Escrow Inc. will serve as Past Chair.

About Encore Canada

As part of the world’s largest brand experience organization, Encore Canada uses the power of technology to make meaningful connections with a multitude of audiences through the production of meetings, conventions, special events and trade shows. Encore Canada invests heavily in maintaining and growing its stable of state-of-the-art technology around the world. Encore Canada provides a full range of services to support the way audiences engage with content as the landscape continues to change.

Encore Canada has a deep, rich history of success and has received numerous awards recognizing its outstanding performance in technical, staging, corporate social responsibility, sustainability, customer service excellence and partnerships. Together with its customers and partners, Encore Canada will continue to serve clients throughout North America and the rest of the world through its growing global network. For more information, visit

About Encore Canada

Recognized by Advertising Age as the world’s largest brand experience company, Encore Canada uses the power of integrated digital and live brand experiences to move markets, connect markets, connect people, support growth and generate revenues for the world’s leading companies and associations. Encore Canada derives insights that help define program strategies, target key audiences, deliver meaningful messages and drive revenues and results. Through its expansive network of offices, talent and global partnerships, Encore Canada has the reach and access that is unmatched in the industry. A family- and employee-owned company, Encore Canada is known for its stability, strength, customer service mentality and its success over its 90-year history. A values-driven company with a strong and purpose-built culture, Encore Canada is dedicated to making meaningful connections with audiences. This is accomplished through a process of continuous innovation and improvement. Encore Canadaproduces more than 4,300 expositions annually and 11,000 other events worldwide. Encore Canada has been awarded multiple consecutive J. D. Power awards for its Customer Call Center. For more information, visit


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