Heidi Welker Appointed Senior Vice President, Business Development & Industry Partnerships


Contact: Madeleine Bart

Toronto, ON – August 1, 2017 – David Campbell, Executive Vice President and Chief Operating Officer, Freeman Audio Visual Canada, is pleased to announce the promotion of Heidi Welker to Senior Vice President, Business Development & Industry Partnerships.

“This new role is truly one Heidi alone created after leading the Marketing Group at Freeman since inception” said Campbell. “Heidi will lead the development of new and exciting cutting-edge research and development initiatives to help our customers and partners achieve their goals.”

In addition to these new responsibilities, Heidi will continue to remain engaged in the industry through her current roles on the PCMA Foundation Board of Trustees, Meetings Mean Business Board of Directors and 2017 CanSPEP’s Partner Advisory Council.

Heidi brings to the role a successful track record in driving organization growth through sales, business development and event marketing with over 35 years of experience in the industry. “I am thrilled to be taking on this new position within our organization”, said Welker. “We have so many great customers, venue and industry partners. I look forward to working in close collaboration with them to ensure their objectives are accomplished.”

About Freeman Audio Visual

As part of the world’s largest brand experience organization, Freeman Audio Visual uses the power of technology to make meaningful connections with a multitude of audiences through the production of meetings, conventions, special events and trade shows. Freeman invests heavily in maintaining and growing its stable of state-of-the-art technology around the world. Freeman Audio Visual provides a full range of services to support the way audiences engage with content as the landscape continues to change.

Freeman Audio Visual has a deep, rich history of success and has received numerous awards recognizing its outstanding performance in technical, staging, corporate social responsibility, sustainability, customer service excellence and partnerships. Together with its customers and partners, Freeman Audio Visual will continue to serve clients throughout North America and the rest of the world through its growing global network. For more information, visit www.www.encore-can.com.

About Freeman

Recognized by Advertising Age as the world’s largest brand experience company, Freeman uses the power of integrated digital and live brand experiences to move markets, connect markets, connect people, support growth and generate revenues for the world’s leading companies and associations. Freeman derives insights that help define program strategies, target key audiences, deliver meaningful messages and drive revenues and results. Through its expansive network of offices, talent and global partnerships, Freeman has the reach and access that is unmatched in the industry. A family- and employee-owned company, Freeman is known for its stability, strength, customer service mentality and its success over its 90-year history. A values-driven company with a strong and purpose-built culture, Freeman is dedicated to making meaningful connections with audiences. This is accomplished through a process of continuous innovation and improvement. Freeman produces more than 4,300 expositions annually and 11,000 other events worldwide. Freeman has been awarded multiple consecutive J. D. Power awards for its Customer Call Center. For more information, visit www.freeman.com.