Are you tired of seeing attendees checking their phones during your event? It’s the surest sign that someone is disengaged from what’s going on. And when one person does it, everyone around them feels a need to do the same. The average person interacts with their phone nearly three times a minute or a staggering 2,617 times a day.
Why are your event attendees disengaging? According to Fast Company, there are several reasons why people might not be paying attention to your presentations, including:
- Difficulty paying attention to both spoken and written words at the same time
- Finding the presentation boring,
- Or not being able to visualize the ideas being presented.
Therefore, how do you nip extracurricular activity in the bud and ensure participants engage with conference content? One of the best ways is to provide them with a dedicated Chime Live℠ enabled iPad.
This solution not only keeps phones out of your attendee hands, but it also elevates the in-room experience by providing multiple ways participants can interact with the event, presenters, and each other. Let’s take a look at the boundless possibilities for engagement this technology creates for meeting and event organizers.
Event technology that engages
Chime Live is a mobile event technology platform that delivers real-time conference content, interactive quizzing and polls, and essential event analytics. When attendees walk into a room where an iPad is waiting for them, it immediately makes them feel important. And it lets them know that this is an event that welcomes their participation.
Chime Live-enabled iPads act as a second-screen, and is a perfect in-person event solution, displaying the speaker presentations in an interactive handheld format. Attendees can pinch and zoom each slide to see details, go back to review anything they’ve missed, and take notes on content they want to remember.
By having an iPad in their hands, they’re less tempted to pull a phone out, especially since the iPad allows them to zoom in on what’s being presented. The ability to go back and review or capture the content also aids learning and comprehension. And the technology prevents participants from skipping ahead, so audiences remain focused on what is happening in the room.
The Q&A feature allows attendees to ask questions from the comfort of their seats. This encourages both introverts and extroverts to participate in the conversation. It gives everyone a voice and eliminates the need to wait for a mic to express it.
Additionally, the platform provides presenters with interactive tools, such as polls and quizzes, and heatmaps, which provide an interactive image for participant voting.
For example, presenters can display a world map. As attendees touch the countries they’re hailing from, the heatmap will display color-coded concentrations, with the greatest number reflected in warmer shades and areas of lesser concentration in cooler colors.
Event technology that connects
Networking tools are another compelling reason to utilize the Chime Live event platform for in-person meetings. Chime Live offers features to help your event attendees connect prior, during, and after your live event. Here are ways you can get your attendees to enhance their networking participation:
- After participants create a user profile, they can open the “Connect” feature, which uses a matching algorithm to suggest fellow attendees with shared interests or attributes.
- Event organizers can customize these designations to increase the relevance of these matchmaking suggestions for their group.
- The “messaging” feature then allows participants to contact and connect with people they want to meet.
Event technology that informs
Chime Live-enabled iPads can push out surveys and feedback forms to collect responses from event participants. The Analytics dashboard offers real-time insight into conference activity. Post-event reports also can provide the planner with insights into engagement levels.
One of the benefits of using the Chime Live platform is the full-service Encore event team that comes with it. In addition to helping event organizers develop and execute their engagement strategy, the Concise team provides planners with an analytics dashboard that displays real-time information on how many participants are turned in, how engaged they are, and what live polling response levels look like. Onsite, Encore technicians push all these interactive elements to the iPads at carefully timed moments to keep attention levels high. If any metrics are lower than expected, the Encore team can cue notifications to boost in-room interaction. Post-event, Encore provides event organizers with in-depth analytics reports.
Interested in creating anticipation, increasing engagement, and promoting two-way conversations between conference presenters and participants? Contact us for a free consultation on how Chime Live and iPads can enhance your next event.
Hint: It depends on how much time you have to plan.
You may not have the luxury of a generous planning window to put together your next hybrid event, but that doesn’t mean you don’t have options to bring people together in exciting new ways. In fact, a wealth of high-quality platform solutions exist to help you expand your in-person event reach, connect with new audiences, encourage remote/in-person participant collaboration and engagement. One of the best ways to determine which event platform and how much support you need is to start with how much time you have to plan.
Too pressed for time to shop for an event platform? Encore provides a curated selection of best-in-class solutions, which we’ve highlighted below. (And if you’ve already selected a platform, the Encore team can provide production and/or creative support.)
Here’s our short list of platform solutions for hybrid meetings and events, based on your event lead time. Read on to learn about the boundless possibilities these platform technologies offer.
If you only have 1-2 weeks to plan
Zoom video conferencing is best for small, casual meetings. It’s also often used to stream content, like webinars and concurrent sessions, that is embedded in more dynamic viewing platforms.
This is the go-to hybrid event platform for several good reasons. But even with the slimmest of planning windows, you’ll have a better-quality event if you don’t try to run it off your company’s Zoom license.
What you may not realize is that Zoom comes in three flavors:
- Basic (free) accounts which are bound by a 40-minute time limit and a restricted set of features
- Professional accounts, which companies or individuals purchase to extend meeting times and gain access to more robust features, like webinar registration
- Enterprise accounts, which are only available to companies like Encore
What’s the difference between using your company’s professional Zoom license and using an enterprise Zoom account provided by Encore?
- Multiple licenses are at your disposal, which helps you create educational “tracks” or concurrent streams for your event
- Content can be recorded to the cloud rather than desktop-only
- You don’t have to purchase a new license if your event grows; enterprise licenses can scale to handle groups of 500 or 5,000
Plus, if you go with a full-service event technology provider, like Encore, your event will be supported in real-time by a human staff who can troubleshoot and produce a seamless event for you. Another benefit of partnering with Encore is that our team stays on top of the newest third-party Zoom integrations, which means we can point out solutions that you can add to Zoom to increase functionality and enhance participant engagement. To make planning easier, Encore has created a new solution for Hybrid Small Meetings that’s ideal with Zoom and essential technology ready to go — so you can just show us and let us worry about the setup.
If you have at least 3 weeks to plan
Looking for a self-service solution? The Cvent Attendee Hub is best for events that need a way for exhibitors, sponsors, and attendees to network and set up 1:1 appointments with each other before they arrive on-site. It also works well for conferences that have multiple sessions and activities.
Cvent Attendee Hub allows you to quickly get your event up and running. Features include:
- Integrated video equipment to create virtual events with live or pre-recorded content
- Engagement features like live Q&A, chat, polling, and feedback surveys to keep sessions interactive
- Meeting scheduling capabilities for groups or individuals so participants, exhibitors, and sponsors can connect and network
- CEU tracking and certificate delivery for professional development education
- Participant tracking to analyze attendee patterns of attendance and survey responses
If you’d rather have a fully-supported quick start event app, you might prefer using Chime Go. Chime Go is a paired-down mobile-friendly solution that works well for conference organizers who want to give participants the ability to customize their event schedules.
The Encore team can configure Chime Go in multiple ways to support in-person, virtual, and hybrid meetings. Chime Go features a mobile-based agenda and in-room engagement tools, as well as a microsite that can be built around your streaming conference content or hybrid meeting. Benefits include:
- A quick start, branded conference site accessible via mobile or other devices to elevate the attendee experience, with self-registration, agenda, map pdfs, the ability for participants to ask questions (customer moderated), upvote others’ questions, and take notes that they can send to themselves. Add-on options include sponsor banners and fundraising links
- A hybrid-ready microsite with all of the above, plus the option to include streaming windows for participants to watch the live broadcasts or on-demand content. Other options include chat and sentiment stream, closed captioning, Zoom meeting integration, and more
If you have at least 4 weeks to plan
Interested in blending the in-person experience with the digital one? Consider creating a choreographed hybrid experience with Chime Live, a powerful digital storytelling platform. Chime Live works well for high-profile events where you want attendees to feel special. It also is a good fit for events that prioritize two-way conversations between the presenters and the audience, as it provides robust collaboration and engagement tools.
- Pre-event, Chime Live provides a branded registration platform, sponsor areas, social media sharing, and pertinent event information
- During the event, participants interact with Chime Live via mobile app to view, vote on, submit questions, and interact with conference content
- Post-event, Chime Live shares insights on participant interactions, submitted questions, and other data
If you have at least 6 weeks to plan
Looking to maximize engagement and impress your audience? Chime Live is ideal if you have at least a six-week planning window. These Chime Live engagement add-ons enhance the in-person and remote elements of events by providing a deeper way for presenters to connect with the audience, and for event participants to customize their event experience. You’ll receive all the bells and whistles mentioned above, plus:
Choreographed event design to focus attendees on what they need to see or do on the platform by pushing slides and pop-up interactive polls, Q&A, and more, in real-time
- Choreographed event design to focus attendees on what they need to see or do on the platform by pushing slides and pop-up interactive polls, Q&A, and more, in real-time
- Customized user interfaces for in-person and remote experiences
- Personalized journeys featuring segmented or integrated experiences and customized agendas to support your organization and participants’ objectives
Another option is the Cvent Attendee Hub platform, which you can transform into a full-service solution by engaging the Encore team to help. The Encore team can support you during the design, set-up, and production phase. It’s a great choice for larger events, especially if you want to maximize engagement and let professionals manage the technology for you. In addition to the bells and whistles with the self-service option, the full-service version offers:
- Worry-free tech set-up, streaming, and production support, provided by the Encore team
- Integrated Cvent registration
- On-demand viewing functionality
- Gamification
- Customized attendee hub configured to suit your needs
If you have more than 8 weeks to plan
Consider leveraging all the above-mentioned perks of the Chime Live platform and elevating the experience for your remote attendees by adding a virtual lobby that allows them to “physically” interact with each other and content at the event through avatars. This functionality works well with global expositions, conferences and trade shows that need to provide an interactive online environment that is as compelling for its remote participants as for its in-person ones.
Create an immersive 2-D or 3-D virtual environment that recreates elements familiar to in-person conferences, such as lobbies, theaters, virtual trade show booths, and networking lounges with Notified from Intrado. This platform accommodates large events and exhibitions and is a fantastic choice for events attracting a large number of remote attendees. Benefits of the platform include:
- Broadcast studio-quality streaming
- AI-driven matchmaking software and video chat options
- Sponsorship packages
- Custom-branded areas
- Full-service creative, production, and design assistance from the Encore team
If you have more than 12 weeks to plan
If Notified by Intrado is on your list, and you have a three-month window before the event, you can add an integrated registration option to the immersive elements mentioned above. These options work very well for virtual expos and conferences.
It’s no secret that conference content not only drives attendance but also generates on-site brand publicity through social media engagement and can generate significant post-event revenue. If you have a generous planning window of at least 12 weeks, you should consider hiring a content development team to design, source, and produce different elements of your conference content. Encore offers Creative services that can:
- Design presentation templates and create presentations
- Transform your brand logo into an animated asset
- Produce short and long-format video segments and interstitial video “stingers” to introduce speakers, promote sponsors and highlight event elements before, during, and after the event
- Create motion graphics and animations to spice up in-person and broadcast content
- Coach speakers and ghost-write executive speeches
- Capture images and video on-site
Encore can also provide on-site presentation management with Content1, a fully supported system for collecting and distributing presentation files to meeting spaces at events. Presenters can upload their presentations from their home or office pre-event, then check into our Speaker Ready Room on-site for final revisions, uploads, and review.
Presentations are automatically transferred to the meeting rooms and delivered from a single, customized computer, ensuring the final revision is presented without delays during the meeting.
Where do you fall on this spectrum?
Has this guide helped you select a potential hybrid event platform? Or are you still wondering what the best options are for your event? Encore is happy to help. We offer free consultations. Even if you’ve selected an event platform, we can consult with you on how to elevate your event. Connect to an Encore team member here.
To help you remember the different platform solutions, we created this infographic you can download and keep with you.
Platform solutions by lead times
One of the easiest ways to select a hybrid event platform is by how much time you have to organize it. Here’s what we suggest. If you want help selecting a platform, or need assistance setting up and running one you’ve already selected, Encore can help, too. Get in touch for a free consultation.
In the past decade, competitive online gaming and Esports have experienced a meteoric rise in popular culture and its economic value. Professional esports have long caught up to traditional sports when it comes to prize pools, sponsorships, and production quality, and transitioning your independently run esports events to large-scale competitions can be costly and very complex. But before we dive into how to expand in the esports world, let me paint a quick picture for you.
The gaming industry is growing rapidly with no signs of hitting pause. In 2021, the global eSports market was valued at just over 1.08 billion U.S. dollars, an almost 50 percent increase from the previous year. Industry projections forecast the Esports market is to be worth approximately $1.62 billion by 2024 with North America being one of the largest markets.
Esports tournaments are making a digital splash in the event industry. In fact, in recent years the League of Legends competition has drawn more viewers than the Super Bowl or NBA finals. Events during the last two years were affected due to the pandemic, but nevertheless, its scope is indicative of the growth, market value, and excitement surrounding the esports industry. Esports is so popular that Comcast is constructing a $50 million arena so fans can watch live, and a new US$500 million stadium breaking ground in Toronto, Ontario owned by Overactive Media.
Source: Sportspro Media
As the world returns to pre-pandemic conditions, the esports industry is moving in the same direction, with many large-scale esports events already booked for 2022. Hosting an esports tournament is a great way to enter a cutting-edge niche, boost business, connect with peers in the community and showcase the fast-paced skill and tactical gameplay. However, when it comes to reliable event planning, the gap is still wide open.
Esports events can last anywhere from a single afternoon to multiple days, and they rely heavily on tech. Venue sourcing is making or breaking for this event arena. Learn essential venue requirements for esports so your next event is gamer ready.
1. There is always room for more
Long gone are the days when teams of five players fought each other in the videogame frontier. The venue must be large enough to hold a big crowd. Some past Esports events have recorded audiences of over 100,000 people. Smaller venues can make players feel uncomfortable. No player wants disturbance from spectators or the audience during intense moments of play.
However, venues that are too big for an esports event can come with their own set of problems. Being too far from the live-action can lead to frustration and boredom in the audience, and they will opt to watch the tournament from home the next time. Planning and collaboration with an experienced event technology team can help avoid this.
Arlington, Texas has the largest Esports stadium in North America. With dedicated venues emerging or being built for esports, there are still many types of venues that can host various esports needs:
- Esports venues
- Movie complexes/theatres
- Convention centers
- Small venues
- Pro sports stadiums
- Shopping malls
2. Licensing
Copyright laws apply to video games, as well as to other published works. Game developers and publishers have the right to approve or disapprove of the use of their games in public tournaments. Many publishers sell licenses to esports tournament organizers and third-party leagues as a source of revenue. The rising popularity of these events gives an opportunity to promote their games.
It’s imperative to contact the gaming company well in advance of your planned event, to ensure that you will have sufficient time to secure the necessary licenses and permissions for your particular event.
3. Event technology and support for gaming:
Esports events need massive amounts of electronic equipment and a robust power system. There can be hundreds of players or spectators using the power supply to charge their laptops or mobile phones at the same time. The facility must have power strips on every row to allow players to access the power supply. It is also necessary to have a backup plan in case of power outages.
In addition to having a strong power supply distribution and a backup plan, hiring ground staff like A/V personnel is also a good idea. The last thing you want is players or spectators struggling with technology or power connections during your event.
Event technology also plays an important role to foster a social experience. Large-scale video screens are required to support gameplay, and high-fidelity audio is necessary to hear the play-by-play and commentary. Adding custom fabricated scenery and set pieces that complement the game themes are another way to enhance the experience at your event.
4. Internet connection:
Most online multiplayer games are played in real-time with other real-life players, so high-speed broadband internet at the venue is critical. Hundreds of gamers will be playing in one place at one time, the internet connection must be strong enough to support all the digital action.
Slow connections frustrate players, and your spectators (including those on-site and streaming from home on Youtube or Twitch) can lose interest quickly, resulting in negative publicity for your event. The negative buzz serious gamers can generate if they can’t enjoy or stream their favorite competition can destroy an event.
Check out our Bandwidth Calculator on how to best plan for large scale gameplay: https://www.encore-can.com/bandwidth-calculator/
5. Tech-savvy staff:
Players of all levels, from beginners to seasoned pros, can be found at various esports tournaments. Consider tech-savvy support staff to circulate and help attendees get connected, answer questions during the event, and troubleshoot issues.
You may also require additional event staff to direct players and spectators to proper areas, assist with check-in, keep times and scores, or assist with F&B sales. Hire a knowledgeable host or event production company to oversee the staff and ensure the event is a success. Destination management agencies are experts at transporting attendees by the hundreds or thousands when dealing with multiple venues. Dedicated esports venues have in-house staff, but for stand-alone sites, you will have to add temporary staff to the budget.
Our gaming and esports capabilities:
Encore is an event experience company, providing creative production, advanced technology, and staging solutions to help you deliver impactful experiences at your gaming and esports events. Our approach is to understand your goals and align our resources and solutions to ensure your event blends creativity and innovative technology for an inspiring fan and attendee experience.
We can support all aspects of events from planning through execution. Our highly trained staff delivers innovative solutions in support of events ranging from small tournaments to global championship events with thousands of attendees. As our customers look to deliver more dynamic and impactful esports events, the services we provide become increasingly critical to their planning process. Our services go beyond traditional technology to include cutting-edge solutions like creative event design, virtual events, internet connectivity, bandwidth management, overhead rigging, content development, digital services, 3-D mapping, exhibit services, and much more.
Plan Your Event
Planning to organize a gaming event or scale your esports event business? We’ve got you covered. Encore simplifies all your venue and event requirements.
Through our services and technology, Encore will help you create the ultimate live, virtual or hybrid event. We are proud of our position as the trusted, exclusive on-site event provider of choice at more than 2,100 leading venues including sports and entertainment venues, casinos, hotels, resorts, and convention centers.
