They say communication is a two-way street – and although the specific objectives of an event are as varied as the events themselves, the foundational element of events is to communicate – to make a connection.
Event organizers and production professionals are increasingly incorporating the latest audio visual technologies into their meetings, events, and conferences to bolster engagement and enhance the communication. Not only can these technologies streamline processes and increase efficiency, but also more importantly, they create a personalized, engaging and emotional experience for attendees. An attendee who is engaged is more likely to remember, reflect upon and act on the received communication after the event. In other words, an engaged attendee is one with whom you’ve made that all-important connection.
To take attendee experiences to the next level, here are five audiovisual technologies to dial up your audience engagement:
1. Projection Mapping in 3D
Transform your ho-hum event space into a dynamic, vibrant environment with some projection wizardry. Traditionally, projection mapping has been restricted to flat surfaces and remain an impressive technique to create digital décor and vibrant images around a room, but today, the craft has evolved to integrating architectural elements, set pieces and other structures. Potentially any surface can be a dynamic video display – and the spectacular effect compels and inspires audiences without question.
2. Second Screen Event Technologies
When it comes to distracted or disengaged event attendees, the main culprit is the gremlin in their pocket or purse: smartphones. By creatively integrating attendee smartphones through custom apps or by extending presentation content to smartphone displays, these ‘second screens’ hold many opportunities to ensure event attendees are intimately and personally involved with the event program. A hub of interactivity, these event apps can be tailored to support Q&A sessions, networking activities, live polling – anything to make it easier to connect with attendees and colleagues. What’s more, a strategically deployed event app can ease the burden for event organizers by pushing all relevant event info to attendees like agendas, speaker info, presentations and branded sponsor messages.
3. Multi-Gesture Technology
Gesture technology works by using body movements, rather than a keyboard, remote control or other device to control a presentation. As such, speakers can navigate through presentations with basic gestures like waving their hand or raising their arm. This kinetic and physical aspect enhances the connection between the speaker and the content. This subtle, yet impactful change from traditional presentation delivery keeps transitions seamless and smooth – and holds the attention of the audience in powerful ways. Gesture-based technology is an ideal solution when speakers need to communicate a lot of information in a short amount of time: it’s visual, it’s kinetic, it’s fluid – and most importantly, it supports a heightened level of engagement from the audience.
4. Throwable Microphones
What if your event requires some audience interaction? You could interrupt the flow of the presentation and awkwardly navigate rows and rows of chairs to get the stage mic to that person at the back. Meanwhile, you’re losing the attention of your attendees while the stage mic is passed around for each audience member that has a question or comment. This cumbersome process is slow and boring for everyone. Or you could use a CatchBox – the world’s first throwable microphone. When someone in the audience has a question, simply throw them the soft-sided cube and they speak into it. A specialized wireless microphone is housed inside that transmits through the audio system. Toss it back on stage or over to the next audience member and keep the discussion flowing and the engagement up.
5. Holographic Presentations
Of all these recommendations, when it comes to holographic presentations you’ve got to see it to believe it. Holograms are a novel combination of a number of new and existing technologies, which allow content creators to unite live, animated and holographic content to deliver an incredible visual treat with real-world 3D effects. The result is a seductive and immersive experience that can be delivered to small or large audiences. What was once known as a Victorian-era illusion (look up Pepper’s Ghost effect) has evolved into a super-charged and sophisticated digital innovation. When enhanced with staging, lighting and sound, this ‘rebooted’ technology will catapult the most basic PowerPoint into a powerful and compelling presentation.
[vc_row row_type= »row » use_row_as_full_screen_section= »no » type= »full_width » oblique_section= »no » text_align= »left » overflow= » » triangle_shape= »no » css_animation= » »][vc_column][vc_single_image image= »3807″ img_size= »full » mkd_css_animation= »element_from_top » set_shader= »no » set_popup= »no » animate_image_on_hover= »no »][/vc_column][/vc_row][vc_row row_type= »row » use_row_as_full_screen_section= »no » type= »full_width » oblique_section= »no » text_align= »left » overflow= » » triangle_shape= »no » css_animation= » »][vc_column][vc_column_text]What happens when your supplier becomes your partner? What are the benefits in taking the relationship to the next level? From the outset there are a lot of gains that come from the relationship upgrade. Partners have a stake in the project, so when your supplier becomes your partner they have a more significant interest in the success of your event. Suddenly your goals are your partner’s goals and their drive becomes less about the supplier in search of a pay day and more about the partner in search of securing your success and growing new opportunities for collaboration.
Your partner is along for the journey, they want to sit with you at the table and be involved in every step of the process. As your partner we are going to sweat the details, we are going to think about the things that keep you up at night, and we are going to bring you solutions as opposed to problems. Partnership forms a sense of camaraderie, the notion that we are in it with you and can be relied upon to have your back. As your audio visual production partner, we can help to mitigate your stress, and help you to sleep at night (soundly and confidently, knowing your partner has got you covered).
There is plenty in it for us too! Being your partner puts us at the table earlier in the planning stages and allows us to flex our creative muscle, designing solutions to help you build and deliver a memorable event that connects to your audience in a meaningful way. At FMAV we strongly believe that there is so much more to successful audio visual production than lots of equipment and road cases. Success is born out of the attention to detail, the flawless execution and the understanding of an event’s objectives that allows us to put all the pieces together to build an event that makes a connection. We want to stand alongside you as partners, working together to build amazing events.[/vc_column_text][/vc_column][/vc_row]