For more than 25 years, Theatrixx Technologies has become one of Canada’s most trusted names in professional Lighting, Video, and Power distribution solutions. Based in Saint-Bruno-de-Montarville on Montreal’s South Shore, the company has built its reputation not by chasing trends, but by delivering reliable products, thoughtful support, and long-term partnerships.
“At the end of the day, people aren’t just buying a brand,” says Philippe Laframboise, Sales Director at Theatrixx. “They’re buying Theatrixx. They trust us to support them properly, no matter the size of the project.”
Founded by CEO Jacques Tessier, Theatrixx was created with a clear purpose: to offer the level of service its founders wished existed elsewhere in the industry. What began as a manufacturing company specializing in power distribution and cable assemblies, has evolved into a hybrid operation, combining in-house manufacturing with exclusive Canadian distribution of leading international brands in Lighting and Video technology.
Growing Together with Encore Canada
Theatrixx’s partnership with Encore Canada spans nearly two decades, evolving alongside the industry itself.
“We’ve worked with Encore through many chapters,” Philippe explains. “From the early Freeman and FMAV days, through PSAV, and now as Encore Canada. We’ve grown together.”
One of the most defining milestones in the partnership came with the introduction of Theatrixx’s LED Poster solution. Within the first years of Encore Canada’s launch, nearly 100 units were deployed across venues nationwide, giving the product unprecedented visibility and adoption.
“That moment really changed everything for us,” says Philippe. “Seeing those units spread across Canada opened doors we could never have opened on our own.”
Today, the partnership continues to expand, including projection screens, media servers, video converters, and a renewed focus on Canadian-made power distribution and cabling.
Canadian Roots, Global Reach
While Theatrixx operates globally, its foundation remains deeply Canadian. Nearly the entire team is based in Montreal, with most manufacturing and assembly sourced locally whenever possible.
“We take pride in building here,” Philippe says. “Supporting Canadian suppliers and manufacturing locally is part of who we are.”
That local focus, combined with Encore Canada’s national footprint, creates a powerful balance. Encore gains access to trusted, well-supported technology, while Theatrixx benefits from consistent demand, long-term planning, and the ability to scale responsibly.
“When you work with a partner like Encore, it gives you stability,” Philippe explains. “It allows us to stock more, plan better, and grow sustainably.”
A Relationship Built on Proximity and People
Despite Encore’s national scale, Theatrixx highlights the simplicity of working together as one of the partnership’s greatest strengths.
“With Encore, we have real relationships,” Philippe shares. “I can call Chris directly. There aren’t five layers of approvals. That proximity makes all the difference.”
That philosophy mirrors Theatrixx’s internal culture. With a team of almost 100 employees, collaboration is essential. Everyone wears multiple hats, stays connected to the bigger picture, and steps in where needed.
“It can be chaotic at times,” Philippe admits with a smile, “but it makes us better. Everyone understands the full ecosystem.”
Investing in the Next Generation
While Theatrixx keeps its focus on operations and partnerships, supporting the next generation is a core value. The company actively works with students and emerging professionals, often hiring directly from technical programs and growing talent from within.
“I started here fresh out of school,” Philippe shares. “Seventeen years later, I’m still here. That says a lot about how we invest in people.”
Looking Ahead
For Theatrixx, the partnership with Encore Canada represents more than equipment supply. It’s about shared values, mutual growth, and building something lasting.
“It’s the best of both worlds,” Philippe reflects. “We grow together, we support each other, and we create opportunities neither of us could achieve alone.”
As Encore Canada continues to expand its commitment to Canadian partners and local manufacturing, its long-term relationship with Theatrixx exemplifies the calibre of collaboration the events industry can aspire to.
About Encore Canada
Encore is a global leader in event production, supporting meeting and event professionals with event technology, production, tradeshow, and exhibition services. The company has a presence in premier event venues worldwide, including hotels, convention centers, and corporate campuses.
Encore Canada is the trusted partner for 288 hotels and venues across Canada, with 13 locally managed locations in major cities including Toronto, Montreal, Vancouver, Ottawa, Calgary, and more. Headquartered in Brampton, Ontario, Encore Canada is one of the 2026 Fortune 100 Best Companies to Work For® and has been a certified Great Place To Work™ for four years running, a recognition that highlights the company’s continual investments in its talented workforce as the key to unlocking event customers’ greatest successes. Learn more at encore-can.com and connect with Encore Canada on LinkedIn.
About Theatrixx Technologies
Based in Montreal, Theatrixx Technologies is a manufacturer and distributor of technical equipment designed specifically for the performing arts, events, and entertainment industries. The company develops custom solutions that address complex challenges in video, lighting, power, and cabling.
With a team of experienced in‑house designers who understand the unique demands of live production environments, Theatrixx creates innovative devices and systems that meet the highest industry standards as well as its own rigorous quality criteria. Its products are engineered for durability, reliability, and ease of use, built to withstand the demands of touring, live events, and permanent installations.
Theatrixx collaborates closely with customers to design tailored solutions that meet specific project requirements. From initial concept and prototyping through to final production, the company delivers high‑quality products for small and large projects. Learn more at theatrixx.com and on LinkedIn.