Navigating the world of social media can make even the most savvy meeting planning professional’s head spin. Cutting-edge platforms and trendy lingo (tweet!) lure us to take part in a whole new world where business friendships are forged, information is shared and deals are brokered.
The possibilities are truly infinite. But the barrage of options can also induce anxiety, competitiveness and even bitterness. “Is it overwhelming? Yes,” says James Spellos, president of Meeting U, a New York-based technology training company specializing in conferences, meetings and businesses. “Is it critical? Yes again.”