Freeman XP says 'Give Attendees What They Want: Second Screen'

By January 12, 2015 April 21st, 2016 Education, FreemanXP, Hot Technology, Interesting Articles, PCMA, ROI

Thousands of event marketers and marketing managers are descending upon the Windy City this week to learn more about what’s new and next in the live engagement space at PCMA Convening Leaders. One hot topic is the changing nature of today’s event audiences: Attendees are savvy, sophisticated, armed with smartphones, and eager to have their voice be heard. But events are not necessarily evolving as quickly as audiences, with many still relying on the stale “sage on the stage” format for general sessions and education.

Smart event marketers are shifting gears, and embracing today’s participatory economy. Encouraging attendees to share their ideas and engage in a two-way dialogue increases brand affinity and makes the overall experience much more enriching. And leading the charge in this transformation is second screen, a technology that will be on display this week at Convening Leaders.

Here are three reasons why embracing second screen technology is an incredibly powerful way to transform a live event…

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