{"id":9024,"date":"2025-11-07T19:54:47","date_gmt":"2025-11-07T19:54:47","guid":{"rendered":"https:\/\/www.encore-can.com\/?post_type=newsroom&#038;p=9024"},"modified":"2025-11-07T19:55:21","modified_gmt":"2025-11-07T19:55:21","slug":"encore-et-les-outils-ia","status":"publish","type":"newsroom","link":"https:\/\/www.encore-can.com\/fr\/salle-de-presse\/encore-et-les-outils-ia\/","title":{"rendered":"Encore exploite les outils d&rsquo;IA pour red\u00e9finir les \u00e9v\u00e9nements de la g\u00e9n\u00e9ration Z"},"content":{"rendered":"<div class=\"custom-block padding--bottom \" > <div class=\"breadcrumb-container\"><div class=\"container\"><nav class=\"breadcrumb\"><div class=\"breadcrumb__home\"><a href=\"https:\/\/www.encore-can.com\/fr\/\"><span class=\"breadcrumb__home__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.1919 7.02537C12.0673 6.99154 11.9325 6.99154 11.8079 7.02537C11.7896 7.03034 11.7359 7.04697 11.5943 7.14418C11.4414 7.24911 11.2514 7.40082 10.9417 7.64961L7.1004 10.7346C6.73765 11.026 6.70113 11.0657 6.68057 11.0936C6.64692 11.139 6.62568 11.1841 6.61376 11.226L6.61333 11.2279C6.61333 11.2279 6.61235 11.2327 6.6115 11.2386C6.60971 11.2509 6.60718 11.2733 6.60506 11.3128C6.60033 11.4008 6.6 11.517 6.6 11.7234V17H9.4V15.0628C9.4 13.6205 10.6465 12.5943 12 12.5943C13.3535 12.5943 14.6 13.6205 14.6 15.0628V17H17.4V11.7234C17.4 11.5175 17.3996 11.4012 17.3948 11.3135C17.3927 11.2742 17.3901 11.2517 17.3883 11.2393C17.3874 11.2333 17.3864 11.2283 17.3864 11.2283L17.3859 11.226C17.3734 11.1821 17.352 11.1373 17.3197 11.0936C17.2991 11.0658 17.2626 11.0261 16.8998 10.7346L13.0598 7.65062C12.7496 7.40152 12.5593 7.24956 12.4062 7.14448C12.2643 7.0471 12.2104 7.03038 12.1919 7.02537ZM19.4 17V11.7234C19.4 11.699 19.4 11.6744 19.4001 11.6498C19.4007 11.3339 19.4013 11.0009 19.3094 10.6784C19.2298 10.3987 19.0999 10.1372 18.9277 9.9043C18.7319 9.63963 18.4719 9.43143 18.2108 9.22229C18.1912 9.20663 18.1717 9.19097 18.1521 9.17528L14.2876 6.07159C14.0103 5.84887 13.7608 5.64843 13.5378 5.49541C13.297 5.33019 13.0335 5.18143 12.7159 5.09521C12.2482 4.96826 11.7517 4.96826 11.284 5.09521C10.9665 5.1814 10.7031 5.33011 10.4626 5.49518C10.2401 5.64788 9.99113 5.84782 9.71468 6.06987L5.84804 9.17528C5.8286 9.19089 5.80915 9.20647 5.78971 9.22204C5.52834 9.43135 5.26837 9.63955 5.07256 9.9043C4.90155 10.1355 4.7704 10.3967 4.69019 10.6784C4.59861 11.0001 4.59927 11.3329 4.5999 11.6467C4.59995 11.6724 4.6 11.698 4.6 11.7234V17H4C3.44772 17 3 17.4477 3 18C3 18.5523 3.44772 19 4 19H20C20.5523 19 21 18.5523 21 18C21 17.4477 20.5523 17 20 17H19.4ZM12.6 17V15.0628C12.6 14.883 12.4138 14.5943 12 14.5943C11.5862 14.5943 11.4 14.883 11.4 15.0628V17H12.6Z\" fill=\"#1F1646\"\/><\/svg> <\/span><span class=\"breadcrumb__home__name\">Home <\/span><\/a><span class=\"delimiter\">\/<\/span><\/div><div class=\"breadcrumb__parents\"> <button class=\"text breadcrumb__parents__menu\">&#8230; &nbsp;\/<\/button><\/div><div class=\"breadcrumb__dropdown shadow\"><\/div><div class=\"breadcrumb__current\"><span>Encore exploite les outils d&rsquo;IA pour red\u00e9finir les \u00e9v\u00e9nements de la g\u00e9n\u00e9ration Z<\/span><\/div><\/nav><\/div><\/div> <\/div>\n\n<div class=\"custom-block \" > <div class=\"wrap-hero wrap-hero--single \" ><div class=\"container\"><div class=\"row flex-justify-center\"><div class=\"rhombus-decoration\"><svg width=\"133\" height=\"91\" viewBox=\"0 0 133 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M123.13 71.2539L114 62.2505L123.13 53.2471L132.26 62.2505L123.13 71.2539Z\" fill=\"var(--color2)\"\/><path d=\"M85.0438 90.8084L62 68.0835L85.0438 45.3586L108.088 68.0835L85.0438 90.8084Z\" fill=\"var(--color1)\"\/><path d=\"M94.0862 35.671L80 21.7798L94.0861 7.88859L108.172 21.7798L94.0862 35.671Z\" fill=\" var(--color1)\"\/><path d=\"M36.224 71.4453L0 35.7227L36.224 -4.88276e-06L72.4479 35.7227L36.224 71.4453Z\" fill=\"var(--color3)\"\/><\/svg><\/div> <div class=\"col-lg-9 \"><div class=\"hero__content\"> <h1 class=\"title title--xl headline\" data-pinnable>Encore exploite les outils d&rsquo;IA pour red\u00e9finir les \u00e9v\u00e9nements de la g\u00e9n\u00e9ration Z\n<\/span><\/h1>  <div class=\"text text--lg\" data-pinnable><p style=\"text-align: center;\"><em>De nouvelles fonctionnalit\u00e9s bas\u00e9es sur l&rsquo;IA offrent des exp\u00e9riences rapides, intuitives et personnalis\u00e9es pour la prochaine g\u00e9n\u00e9ration. Le dernier sondage Encore Planner Pulse r\u00e9v\u00e8le de nouvelles informations sur les tendances en mati\u00e8re d&rsquo;utilisation de l&rsquo;IA par les planificateurs d&rsquo;\u00e9v\u00e9nements.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-9022\" src=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/11\/Encore-event-pic-1-1-768x452.webp\" alt=\"\" width=\"768\" height=\"452\" srcset=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/11\/Encore-event-pic-1-1-768x452.webp 768w, https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/11\/Encore-event-pic-1-1-1200x706.webp 1200w, https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/11\/Encore-event-pic-1-1-450x265.webp 450w, https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/11\/Encore-event-pic-1-1.webp 1344w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/p>\n<\/div>    <\/div><\/div><\/div><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" > <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\">  <div class=\"text\" data-pinnable><div class=\"custom-block \">\n<div class=\"text-block\">\n<div class=\"container container--fluid\">\n<div class=\"centered\">\n<div class=\"text\" data-pinnable=\"\">\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Alors que le secteur \u00e9v\u00e9nementiel s&rsquo;adapte \u00e0 un environnement en pleine transformation, Encore, partenaire mondial de services complets en production \u00e9v\u00e9nementielle, ouvre la voie en cr\u00e9ant des solutions d&rsquo;IA accessibles et inclusives pour soutenir la g\u00e9n\u00e9ration Z \u00e0 l&rsquo;\u00e8re de l&rsquo;immersion technologique et du temps constant pass\u00e9 devant des \u00e9crans.<\/p>\n<p style=\"text-align: left;\">Le dernier sondage <i>Planner Pulse<\/i><sup>1<\/sup> d&rsquo;Encore r\u00e9v\u00e8le que pr\u00e8s de 50 % des organisateurs d&rsquo;\u00e9v\u00e9nements utilisent ou essaient l&rsquo;IA d&rsquo;une mani\u00e8re ou d&rsquo;une autre, mais qu&rsquo;un faible pourcentage seulement l&rsquo;utilise activement (11 %). De la traduction en temps r\u00e9el au contenu personnalis\u00e9 en passant par les r\u00e9sum\u00e9s de sessions, l&rsquo;IA fa\u00e7onne la mani\u00e8re dont les organisateurs interagissent avec les participants, et Encore est \u00e0 la pointe de l&rsquo;int\u00e9gration des nouvelles technologies induites par l&rsquo;IA dans l&rsquo;\u00e9v\u00e9nementiel.<\/p>\n<p style=\"text-align: left;\">\u00ab La g\u00e9n\u00e9ration Z attend des exp\u00e9riences rapides, intuitives et personnalis\u00e9es qui r\u00e9duisent les frictions et prennent en charge diff\u00e9rents modes de traitement de l&rsquo;information. De plus en plus, tous les auditoires ressentent les effets de la surcharge d&rsquo;informations \u00bb, a d\u00e9clar\u00e9 <b>Christopher Baron, directeur principal de l&rsquo;innovation chez Encore<\/b>. \u00ab Chez Encore, notre objectif est de concevoir des solutions r\u00e9pondant \u00e0 ces besoins de mani\u00e8re holistique en recourant \u00e0 l&rsquo;IA et \u00e0 des outils num\u00e9riques pour informer, mais aussi pour simplifier et connecter. \u00bb<\/p>\n<p style=\"text-align: left;\"><strong>Saisir le moment pr\u00e9sent : Conception d&rsquo;\u00e9v\u00e9nements pour des besoins distincts et un impact collectif<\/strong><\/p>\n<ul style=\"text-align: left;\">\n<li>N\u00e9e entre la fin des ann\u00e9es 1990 et le d\u00e9but des ann\u00e9es 2010, la g\u00e9n\u00e9ration Z repr\u00e9sente actuellement 27 %<sup>2<\/sup> de la main-d&rsquo;\u0153uvre mondiale et devrait devenir la plus grande population active sur le march\u00e9 du travail d&rsquo;ici 2030<sup>3<\/sup>.<\/li>\n<li>Avec 53 % de la g\u00e9n\u00e9ration Z s&rsquo;identifiant d\u00e9sormais comme neuroatypique<sup>3<\/sup>, leur pr\u00e9f\u00e9rence pour les contenus courts, ax\u00e9s sur le visuel, et les formats interactifs tels que les flux en direct et les sondages souligne la n\u00e9cessit\u00e9 d&rsquo;\u00e9v\u00e9nements rapides, accessibles et adapt\u00e9s aux sensibilit\u00e9s sensorielles.<\/li>\n<li>Les personnes neuroatypiques, notamment celles en situation d&rsquo;autisme, de TDAH et de dyslexie, sont confront\u00e9es \u00e0 des difficult\u00e9s dans les environnements num\u00e9riques, telles que la surcharge sensorielle, une navigation incoh\u00e9rente et des textes illisibles.<\/li>\n<\/ul>\n<p style=\"text-align: left;\">Ces difficult\u00e9s sont partag\u00e9es par un auditoire de plus en plus large en raison de la fatigue cognitive associ\u00e9e \u00e0 un temps d&rsquo;\u00e9cran prolong\u00e9 et au multit\u00e2che num\u00e9rique. En fait, environ 50 % des Am\u00e9ricains emploient r\u00e9guli\u00e8rement des sous-titres pour regarder la t\u00e9l\u00e9vision, ce chiffre atteignant 70 % chez la g\u00e9n\u00e9ration Z et 53 % chez les mill\u00e9niaux<sup>4<\/sup>. Sur une plateforme de diffusion populaire, 85 % des utilisateurs britanniques optent pour les sous-titres afin d&rsquo;am\u00e9liorer leur compr\u00e9hension et leur concentration<sup>5<\/sup>. Ce comportement refl\u00e8te un changement de cap dans la mani\u00e8re dont les gens interagissent avec le contenu, privil\u00e9giant la clart\u00e9, l&rsquo;accessibilit\u00e9 et la flexibilit\u00e9.<\/p>\n<p style=\"text-align: left;\"><strong>Trousse Encore d&rsquo;outils d&rsquo;accessibilit\u00e9 en IA<\/strong><\/p>\n<p style=\"text-align: left;\">\u00ab L&rsquo;exp\u00e9rience client est au c\u0153ur de tout ce que nous entreprenons chez Encore. Chaque point de contact, de la planification \u00e0 l&rsquo;apr\u00e8s-\u00e9v\u00e9nement, est fa\u00e7onn\u00e9 par une connaissance approfondie des besoins et des valeurs de nos clients \u00bb, a d\u00e9clar\u00e9 <b>Jill Hunt, vice-pr\u00e9sidente de l&rsquo;exp\u00e9rience client chez Encore. <\/b>\u00ab Nous \u00e9tudions constamment les besoins de nos clients, ce qui nous permet de faire progresser le secteur. \u00bb<\/p>\n<p style=\"text-align: left;\">La suite Encore de solutions d&rsquo;accessibilit\u00e9 bas\u00e9es sur l&rsquo;IA a \u00e9t\u00e9 con\u00e7ue pour prendre en charge les r\u00e9alit\u00e9s de la vie moderne, o\u00f9 les participants peuvent \u00eatre amen\u00e9s \u00e0 effectuer plusieurs t\u00e2ches \u00e0 la fois, \u00e0 sortir pour prendre des appels ou \u00e0 passer d&rsquo;un \u00e9cran \u00e0 l&rsquo;autre.<\/p>\n<ul style=\"text-align: left;\">\n<li><b>Services de transcription IA. <\/b>Sous-titrage quasi simultan\u00e9 dans plus de 50 langues, visible sur les appareils personnels, les \u00e9crans ou les applications \u00e9v\u00e9nementielles. Les sous-titres peuvent \u00eatre r\u00e9utilis\u00e9s dans des contenus marketing ou \u00e9ducatifs, prolongeant ainsi l&rsquo;impact de l&rsquo;\u00e9v\u00e9nement.<\/li>\n<li><b>Services de traduction par IA. <\/b>Traductions audio en temps r\u00e9el et sous-titres multilingues, personnalisables en fonction de la terminologie sp\u00e9cifique \u00e0 chaque secteur ; s&rsquo;int\u00e8gre parfaitement \u00e0 des plateformes telles que Chime Live\u00ae. Con\u00e7u pour aider un large \u00e9ventail de participants, y compris les personnes neuroatypiques ou malentendantes, en r\u00e9duisant la surcharge cognitive et en am\u00e9liorant la clart\u00e9.<\/li>\n<li><b>R\u00e9sum\u00e9s de sessions par IA. <\/b>Analyse vocale en direct bas\u00e9e sur l&rsquo;IA et g\u00e9n\u00e9rant des nuages d&rsquo;id\u00e9es, des transcriptions et des points cl\u00e9s \u00e0 retenir. Id\u00e9al pour les planificateurs recherchant un retour sur investissement apr\u00e8s l&rsquo;\u00e9v\u00e9nement et la r\u00e9utilisation du contenu.<\/li>\n<\/ul>\n<p style=\"text-align: left;\">Pour en savoir plus sur les solutions num\u00e9riques et d&rsquo;IA Encore, rendez-vous sur la page de <a href=\"https:\/\/www.encore-can.com\/fr\/ressources-pour-la-planification-devenements\/outils-conseils-et-guides\/solutions-dintelligence-artificielle\/\">Solutions IA Encore<\/a>.<\/p>\n<p style=\"text-align: left;\"><strong>\u00c0 propos d\u2019Encore<br \/>\n<\/strong>Encore est la plus grande soci\u00e9t\u00e9 de production \u00e9v\u00e9nementielle au monde, soutenant les professionnels des r\u00e9unions et de l\u2019\u00e9v\u00e9nementiel avec ses services de technologies et de production \u00e9v\u00e9nementielles. Avec ses capacit\u00e9s in\u00e9gal\u00e9es, un \u00e9tat d\u2019esprit ax\u00e9 sur l\u2019hospitalit\u00e9 et un service client prim\u00e9, Encore est le partenaire de confiance pour plus de 2 100 h\u00f4tels et \u00e9tablissements de premier plan dans le monde, servant des milliers de clients et interagissant avec 25 millions de personnes par ann\u00e9e. Encore est l\u2019une des 100 meilleures entreprises o\u00f9 travailler selon\u00a0<em>Fortune<\/em>\u00ae en 2025 et a \u00e9t\u00e9 certifi\u00e9e Excellent lieu de travail pendant quatre ann\u00e9es cons\u00e9cutives, une reconnaissance soulignant les investissements continus de l\u2019entreprise dans sa main-d\u2019\u0153uvre talentueuse qu\u2019elle consid\u00e8re comme la cl\u00e9 du succ\u00e8s des \u00e9v\u00e9nements de ses clients. Le si\u00e8ge social de la soci\u00e9t\u00e9 est situ\u00e9 \u00e0 Schiller Park, en Illinois, et elle op\u00e8re dans 21 pays en Am\u00e9rique du Nord, en Europe, au Moyen-Orient, en Australie et en Asie-Pacifique. Pour en savoir plus, visitez <a href=\"https:\/\/www.encore-can.com\/fr\/\">encore-can.com<\/a>\u00a0et connectez avec Encore sur\u00a0<a href=\"https:\/\/ca.linkedin.com\/company\/encore-canada\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"custom-block padding--bottom ordered-list\">\n<div class=\"text-block\">\n<div class=\"container container--fluid\">\n<div class=\"centered\">\n<div class=\"text\" data-pinnable=\"\">\n<p style=\"text-align: left;\"><strong>Sources<\/strong><\/p>\n<ol>\n<li style=\"text-align: left;\"><a href=\"https:\/\/cdn.brandfolder.io\/L28I3F0U\/at\/n7q7cqf42tcqb9hq8b798zsq\/2025_Mid-year_Planner_Pulse_Infographic.pdf\" target=\"_blank\" rel=\"noopener\">2025 Mid-Year Planner Pulse Infographic (PDF)<\/a><\/li>\n<li style=\"text-align: left;\"><a href=\"https:\/\/www.zurich.com\/media\/magazine\/2022\/how-will-gen-z-change-the-future-of-work\" target=\"_blank\" rel=\"noopener\">How is Gen Z Changing the Workplace? | Zurich Insurance<\/a><\/li>\n<li style=\"text-align: left;\"><a href=\"https:\/\/www.deloitte.com\/global\/en\/issues\/work\/genz-millennial-survey.html\" target=\"_blank\" rel=\"noopener\">Deloitte Global Gen Z and Millennial Survey 2025<\/a><\/li>\n<li style=\"text-align: left;\"><a href=\"https:\/\/preply.com\/en\/blog\/americas-subtitles-use\/\" target=\"_blank\" rel=\"noopener\">Survey: Why America Is Obsessed with Subtitles<\/a><\/li>\n<li style=\"text-align: left;\"><a href=\"https:\/\/idealinsight.co.uk\/infographics\/netflix-captions#:~:text=85%25%20of%20Netflix%20users%20opt,Disney%2B%20customers%20quite%20far%20behind\" target=\"_blank\" rel=\"noopener\">Ideal Insight<\/a><\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div> <\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":9023,"menu_order":0,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false},"class_list":["post-9024","newsroom","type-newsroom","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Encore exploite les outils d&#039;IA pour red\u00e9finir les \u00e9v\u00e9nements de la g\u00e9n\u00e9ration Z | Encore\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.encore-can.com\/fr\/salle-de-presse\/encore-et-les-outils-ia\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Encore exploite les outils 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