{"id":8188,"date":"2023-06-14T16:29:00","date_gmt":"2023-06-14T16:29:00","guid":{"rendered":"https:\/\/encorecanada.wpenginepowered.com\/?post_type=industry-insights&#038;p=8188"},"modified":"2025-08-22T20:11:31","modified_gmt":"2025-08-22T20:11:31","slug":"comment-creer-des-experiences-evenementielles-immersives-avec-la-technologie-audiovisuelle","status":"publish","type":"industry-insights","link":"https:\/\/www.encore-can.com\/fr\/ressources-pour-la-planification-devenements\/perspectives-du-secteur\/comment-creer-des-experiences-evenementielles-immersives-avec-la-technologie-audiovisuelle\/","title":{"rendered":"Comment cr\u00e9er des exp\u00e9riences \u00e9v\u00e9nementielles immersives avec la technologie audiovisuelle"},"content":{"rendered":"<div class=\"custom-block padding--bottom \" > <div class=\"breadcrumb-container\"><div class=\"container\"><nav class=\"breadcrumb\"><div class=\"breadcrumb__home\"><a href=\"https:\/\/www.encore-can.com\/fr\/\"><span class=\"breadcrumb__home__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.1919 7.02537C12.0673 6.99154 11.9325 6.99154 11.8079 7.02537C11.7896 7.03034 11.7359 7.04697 11.5943 7.14418C11.4414 7.24911 11.2514 7.40082 10.9417 7.64961L7.1004 10.7346C6.73765 11.026 6.70113 11.0657 6.68057 11.0936C6.64692 11.139 6.62568 11.1841 6.61376 11.226L6.61333 11.2279C6.61333 11.2279 6.61235 11.2327 6.6115 11.2386C6.60971 11.2509 6.60718 11.2733 6.60506 11.3128C6.60033 11.4008 6.6 11.517 6.6 11.7234V17H9.4V15.0628C9.4 13.6205 10.6465 12.5943 12 12.5943C13.3535 12.5943 14.6 13.6205 14.6 15.0628V17H17.4V11.7234C17.4 11.5175 17.3996 11.4012 17.3948 11.3135C17.3927 11.2742 17.3901 11.2517 17.3883 11.2393C17.3874 11.2333 17.3864 11.2283 17.3864 11.2283L17.3859 11.226C17.3734 11.1821 17.352 11.1373 17.3197 11.0936C17.2991 11.0658 17.2626 11.0261 16.8998 10.7346L13.0598 7.65062C12.7496 7.40152 12.5593 7.24956 12.4062 7.14448C12.2643 7.0471 12.2104 7.03038 12.1919 7.02537ZM19.4 17V11.7234C19.4 11.699 19.4 11.6744 19.4001 11.6498C19.4007 11.3339 19.4013 11.0009 19.3094 10.6784C19.2298 10.3987 19.0999 10.1372 18.9277 9.9043C18.7319 9.63963 18.4719 9.43143 18.2108 9.22229C18.1912 9.20663 18.1717 9.19097 18.1521 9.17528L14.2876 6.07159C14.0103 5.84887 13.7608 5.64843 13.5378 5.49541C13.297 5.33019 13.0335 5.18143 12.7159 5.09521C12.2482 4.96826 11.7517 4.96826 11.284 5.09521C10.9665 5.1814 10.7031 5.33011 10.4626 5.49518C10.2401 5.64788 9.99113 5.84782 9.71468 6.06987L5.84804 9.17528C5.8286 9.19089 5.80915 9.20647 5.78971 9.22204C5.52834 9.43135 5.26837 9.63955 5.07256 9.9043C4.90155 10.1355 4.7704 10.3967 4.69019 10.6784C4.59861 11.0001 4.59927 11.3329 4.5999 11.6467C4.59995 11.6724 4.6 11.698 4.6 11.7234V17H4C3.44772 17 3 17.4477 3 18C3 18.5523 3.44772 19 4 19H20C20.5523 19 21 18.5523 21 18C21 17.4477 20.5523 17 20 17H19.4ZM12.6 17V15.0628C12.6 14.883 12.4138 14.5943 12 14.5943C11.5862 14.5943 11.4 14.883 11.4 15.0628V17H12.6Z\" fill=\"#1F1646\"\/><\/svg> <\/span><span class=\"breadcrumb__home__name\">Home <\/span><\/a><span class=\"delimiter\">\/<\/span><\/div><div class=\"breadcrumb__parents\"> <button class=\"text breadcrumb__parents__menu\">&#8230; &nbsp;\/<\/button><\/div><div class=\"breadcrumb__dropdown shadow\"><\/div><div class=\"breadcrumb__current\"><span>Comment cr\u00e9er des exp\u00e9riences \u00e9v\u00e9nementielles immersives avec la technologie audiovisuelle<\/span><\/div><\/nav><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" > <div class=\"single-resource-hero\" id=\"block_94c12d50fb26351469fda7171678aa53\" data-theme=\"midnight-elegance\"><div class=\"wrap-shapes\"><div class=\"container\"><div class=\"shapes shapes--bottom\"><svg width=\"133\" height=\"91\" viewBox=\"0 0 133 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M9.87022 19.5547L19 28.5581L9.87022 37.5615L0.740437 28.5581L9.87022 19.5547Z\" fill=\"var(--color2)\"\/><path d=\"M47.9562 0.000174339L71 22.7251L47.9562 45.45L24.9124 22.7251L47.9562 0.000174339Z\" fill=\"var(--color2)\"\/><path d=\"M38.9138 55.1376L53 69.0288L38.9139 82.92L24.8277 69.0288L38.9138 55.1376Z\" fill=\"var(--color3)\"\/><path d=\"M96.7761 19.3633L133 55.0859L96.776 90.8086L60.5521 55.0859L96.7761 19.3633Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div><div class=\"container\"><div class=\"row align-center justify-between mobile-reverse\"><div class=\"col-lg-5\"><div class=\"resource-hero__content text--left\"> <h1 class=\"title headline\" data-pinnable>Comment cr\u00e9er des exp\u00e9riences \u00e9v\u00e9nementielles immersives avec la technologie audiovisuelle<\/h1>  <span class=\"eyebrow eyebrow--sm resource-hero__content__date\">juin 14, 2023 <\/span> <div class=\"text\" data-pinnable><p>Vous avez s\u00fbrement entendu le terme \u00ab exp\u00e9riences immersives \u00bb. Mais qu\u2019est-ce que cela signifie r\u00e9ellement? Allons au-del\u00e0 du mot \u00e0 la mode pour voir comment utiliser la technologie audiovisuelle (AV), \u00e0 la fois de pointe et traditionnelle, pour tirer parti de cette tendance.<\/p>\n<\/div>   <\/div><\/div><div class=\"col-lg-7\"> <div class=\"wrap-image   wrap-image--fill \" id=\"video-block_94c12d50fb26351469fda7171678aa53\" data-pinnable>  <picture><source media=\"(min-width: 1200px)\" srcset=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/03\/alberto_make-a-wish_image-flipped.webp\" type=\"image\/webp\"><source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/03\/alberto_make-a-wish_image-flipped-1200x344.webp\" type=\"image\/webp\"><source media=\"(min-width: 400px)\" srcset=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/03\/alberto_make-a-wish_image-flipped-768x220.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/03\/alberto_make-a-wish_image-flipped-450x129.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/03\/alberto_make-a-wish_image-flipped.jpg\" loading=\"lazy\" alt=\"Alberto Make a Wish Image Flipped\"><\/picture>   <\/div><\/div><\/div><\/div><\/div><\/div><\/div> <\/div>\n\n\n<div class=\"custom-row \">\n    <div class=\"container \">\n        <div class=\"row\">\n\n<div class=\"col-md-7 col-lg-8 col-xl-9 \">\n    <div class=\"acf-innerblocks-container\">\n<div class=\"custom-block \" > <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\">  <div class=\"text\" data-pinnable><h3>Qu\u2019est-ce qu\u2019une exp\u00e9rience immersive?<\/h3>\n<p>Une exp\u00e9rience immersive est celle qui stimule un ou plusieurs sens. Elle encourage les gens \u00e0 devenir des participants actifs plut\u00f4t que de simples observateurs. Elle les invite \u00e0 se d\u00e9tendre et \u00e0 interagir avec leur environnement d\u2019une mani\u00e8re nouvelle et m\u00e9morable.<\/p>\n<p>Dans un contexte \u00e9v\u00e9nementiel, une exp\u00e9rience immersive peut prendre plusieurs formes. Mais \u00e0 sa base, c\u2019est un environnement qui engage mentalement, physiquement et\/ou \u00e9motionnellement les sens :<\/p>\n<ul>\n<li>La vue<\/li>\n<li>L\u2019ou\u00efe<\/li>\n<li>Le go\u00fbt<\/li>\n<li>Le toucher<\/li>\n<\/ul>\n<p>Maintenant que nous avons d\u00e9fini ce qu\u2019est une exp\u00e9rience immersive, voyons comment la cr\u00e9er.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/03\/an-immersive-experience.jpg\" alt=\"Une exp\u00e9rience immersive\" loading=\"lazy\"\/><\/p>\n<h3>Utiliser la lumi\u00e8re pour influencer l\u2019humeur des participants<\/h3>\n<p>L\u2019\u00e9clairage aide les participants \u00e0 se connecter entre eux. Dans un th\u00e9\u00e2tre sombre, on se d\u00e9tend parce que personne ne nous voit. Mais quand les visages autour de vous sont visibles, on se sent li\u00e9 \u00e0 leur plaisir. Synchroniser l\u2019\u00e9clairage avec ce qui se passe sur sc\u00e8ne permet de guider et de contr\u00f4ler le parcours \u00e9motionnel du public.<\/p>\n<p>La lumi\u00e8re naturelle <a href=\"https:\/\/www.uclahealth.org\/news\/being-in-natural-light-improves-mood-increases-happiness\">am\u00e9liore l\u2019humeur et augmente le bien-\u00eatre<\/a>. Les \u00e9crans DEL permettent de profiter de lieux \u00e9clair\u00e9s naturellement sans sacrifier la visibilit\u00e9 des pr\u00e9sentations.<\/p>\n<p>Les couleurs influencent aussi l\u2019\u00e9tat d\u2019esprit : le bleu favorise la relaxation, le jaune la concentration et la joie, le blanc aide \u00e0 r\u00e9duire la d\u00e9pression et le violet diminue le stress. Int\u00e9grez la th\u00e9orie des couleurs dans vos choix d\u2019\u00e9clairage.<\/p>\n<p><a href=\"https:\/\/www.encore-can.com\/fr\/how-to-create-engaging-immersive-experiences-with-led-walls\/\">Les \u00e9crans DEL<\/a> peuvent transformer aussi bien de petites fen\u00eatres que de grandes salles d\u2019exposition en mondes immersifs. Les visuels vivants transportent les invit\u00e9s ailleurs en un instant. Les sous-titres permettent aussi aux participants malentendants de rester connect\u00e9s au message.<\/p>\n<h3>Exploiter le design sonore pour favoriser l\u2019engagement<\/h3>\n<p>La musique fait d\u00e9sormais partie int\u00e9grante de notre quotidien. Son absence cr\u00e9e un vide. La musique choisie pour un \u00e9v\u00e9nement est donc cruciale : elle cr\u00e9e l\u2019anticipation, \u00e9tablit l\u2019ambiance et capte l\u2019attention. <a href=\"https:\/\/www.encore-can.com\/fr\/encore-music-sets-the-mood-and-enables-planners-to-utilize-properly-licensed-music\/\">Encore Music<\/a> propose des listes de lecture enti\u00e8rement autoris\u00e9es et adapt\u00e9es \u00e0 chaque occasion.<\/p>\n<p>Le son peut \u00eatre utilis\u00e9 pour immerger compl\u00e8tement le public, d\u00e9placer des effets sonores dans la salle pour cr\u00e9er un sentiment de mouvement, ou intensifier le r\u00e9cit de l\u2019\u00e9v\u00e9nement. L\u2019audio directionnel permet de cibler un espace pr\u00e9cis sans interf\u00e9rer avec le reste de l\u2019\u00e9v\u00e9nement.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2023\/06\/bring-nice-scenet-into-your-meeting.png\" alt=\"Amener une belle ambiance dans votre r\u00e9union\" loading=\"lazy\"\/><\/p>\n<p>Avez-vous remarqu\u00e9 que les halls d\u2019h\u00f4tels ont une odeur particuli\u00e8re? Les h\u00f4teliers utilisent la <a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC1905909\/\" target=\"_blank\">science olfactive<\/a> pour influencer les humeurs. L\u2019odorat est le sens le plus li\u00e9 \u00e0 la m\u00e9moire et aux \u00e9motions. Environ 75 % de nos \u00e9motions quotidiennes proviennent des odeurs.<\/p>\n<p>Les parfums peuvent enrichir un environnement th\u00e9matique : noix de coco pour \u00e9voquer la plage, lavande pour un jardin d\u2019\u00e9t\u00e9. Ils influencent aussi le comportement : une \u00e9tude de Nike a montr\u00e9 que les consommateurs d\u00e9pensaient 10 \u00e0 20 % de plus dans un environnement parfum\u00e9.<\/p>\n<h3>Impliquer le public gr\u00e2ce au toucher<\/h3>\n<p>Il y a une raison pour laquelle les mus\u00e9es interdisent de toucher les \u0153uvres : les gens explorent et comprennent souvent le monde par le toucher. Donner cette possibilit\u00e9 aux adultes cr\u00e9e un environnement ludique et engageant.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2023\/06\/catchbox-yellow-wide.jpg\" alt=\"Microphone Catchbox utilis\u00e9 dans un \u00e9v\u00e9nement\" loading=\"lazy\"\/><\/p>\n<p>Un moyen amusant d\u2019int\u00e9grer le toucher dans une session est d\u2019utiliser un microphone jetable, comme le <a href=\"https:\/\/www.encore-can.com\/what-we-do\/production-services\/\">Catchbox<\/a>. Les participants se lancent le micro entre eux, rendant la s\u00e9ance de questions-r\u00e9ponses interactive et dynamique.<\/p>\n<p>Les projections interactives et le mapping vid\u00e9o offrent aussi des occasions de jeu et de comp\u00e9tition amicale, projet\u00e9es sur des tables, des planchers, des murs ou m\u00eame des surfaces inattendues comme l\u2019eau.<\/p>\n<h3>Un festin sensoriel autour du go\u00fbt<\/h3>\n<p>Lors d\u2019un repas, surprenez vos invit\u00e9s en transformant l\u2019exp\u00e9rience culinaire en immersion sensorielle gr\u00e2ce au mapping vid\u00e9o synchronis\u00e9 avec les plats servis. Chaque service change l\u2019ambiance de la table, renfor\u00e7ant la connexion entre gastronomie et technologie.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2023\/06\/inviting-participants.jpg\" alt=\"Exp\u00e9rience immersive de repas\" loading=\"lazy\"\/><\/p>\n<p>Par exemple, Miguel Sanchez, gestionnaire de projet chez Encore, a coordonn\u00e9 un repas immersif pour pr\u00e8s de 400 convives, o\u00f9 chaque plat d\u00e9clenchait un nouvel environnement visuel.<\/p>\n<h3>Tout rassembler<\/h3>\n<p>L\u2019\u00e9v\u00e9nement annuel Make-A-Wish\u00ae \u00e0 Miami a utilis\u00e9 murs DEL, parfums et sons pour transformer un d\u00eener en aquarium de New York. Le r\u00e9sultat : une exp\u00e9rience immersive inoubliable qui a permis de doubler les dons par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2023\/06\/alberto_flooded-subway.jpg\" alt=\"Exp\u00e9rience immersive Make-A-Wish\" loading=\"lazy\"\/><\/p>\n<h3>\u00c0 retenir<\/h3>\n<p>Les \u00e9v\u00e9nements immersifs ne sont pas qu\u2019un mot \u00e0 la mode. Ils enrichissent l\u2019exp\u00e9rience des participants en sollicitant leurs sens. Bien con\u00e7us, ils \u00e9duquent, divertissent et engagent de mani\u00e8re inoubliable \u2014 sans n\u00e9cessiter de mat\u00e9riel extravagant.<\/p>\n<\/div><\/div><\/div><\/div> <\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-md-5 col-lg-4 col-xl-3 blog-sidebar\">\n    <div class=\"acf-innerblocks-container\">\n<div class=\"custom-block padding--bottom \" > <div class=\"related-blog-post\" data-locked><div class=\"container\"><div class=\"related-blog-post__headline\"><h2 class=\"title title--md\">Related Blogs<\/h2><\/div><div class=\"cards-grid\"><div class=\"card\"><a href=\"https:\/\/www.encore-can.com\/fr\/ressources-pour-la-planification-devenements\/perspectives-du-secteur\/la-puissance-transformative-de-la-lumiere-mettre-en-valeur-ce-qui-compte-grace-a-leclairage-evenementiel\/\"><div class=\"card__text\"><h3 class=\"title title--xs\">La puissance transformative de la lumi\u00e8re : mettre en valeur ce qui compte gr\u00e2ce \u00e0 l\u2019\u00e9clairage 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