{"id":8187,"date":"2023-08-08T23:06:00","date_gmt":"2023-08-08T23:06:00","guid":{"rendered":"https:\/\/encorecanada.wpenginepowered.com\/?post_type=industry-insights&#038;p=8187"},"modified":"2025-08-22T20:08:40","modified_gmt":"2025-08-22T20:08:40","slug":"inspirez-vos-publics-grace-au-pouvoir-persuasif-des-couleurs","status":"publish","type":"industry-insights","link":"https:\/\/www.encore-can.com\/fr\/ressources-pour-la-planification-devenements\/perspectives-du-secteur\/inspirez-vos-publics-grace-au-pouvoir-persuasif-des-couleurs\/","title":{"rendered":"Inspirez vos publics gr\u00e2ce au pouvoir persuasif des couleurs"},"content":{"rendered":"<div class=\"custom-block padding--bottom \" > <div class=\"breadcrumb-container\"><div class=\"container\"><nav class=\"breadcrumb\"><div class=\"breadcrumb__home\"><a href=\"https:\/\/www.encore-can.com\/fr\/\"><span class=\"breadcrumb__home__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.1919 7.02537C12.0673 6.99154 11.9325 6.99154 11.8079 7.02537C11.7896 7.03034 11.7359 7.04697 11.5943 7.14418C11.4414 7.24911 11.2514 7.40082 10.9417 7.64961L7.1004 10.7346C6.73765 11.026 6.70113 11.0657 6.68057 11.0936C6.64692 11.139 6.62568 11.1841 6.61376 11.226L6.61333 11.2279C6.61333 11.2279 6.61235 11.2327 6.6115 11.2386C6.60971 11.2509 6.60718 11.2733 6.60506 11.3128C6.60033 11.4008 6.6 11.517 6.6 11.7234V17H9.4V15.0628C9.4 13.6205 10.6465 12.5943 12 12.5943C13.3535 12.5943 14.6 13.6205 14.6 15.0628V17H17.4V11.7234C17.4 11.5175 17.3996 11.4012 17.3948 11.3135C17.3927 11.2742 17.3901 11.2517 17.3883 11.2393C17.3874 11.2333 17.3864 11.2283 17.3864 11.2283L17.3859 11.226C17.3734 11.1821 17.352 11.1373 17.3197 11.0936C17.2991 11.0658 17.2626 11.0261 16.8998 10.7346L13.0598 7.65062C12.7496 7.40152 12.5593 7.24956 12.4062 7.14448C12.2643 7.0471 12.2104 7.03038 12.1919 7.02537ZM19.4 17V11.7234C19.4 11.699 19.4 11.6744 19.4001 11.6498C19.4007 11.3339 19.4013 11.0009 19.3094 10.6784C19.2298 10.3987 19.0999 10.1372 18.9277 9.9043C18.7319 9.63963 18.4719 9.43143 18.2108 9.22229C18.1912 9.20663 18.1717 9.19097 18.1521 9.17528L14.2876 6.07159C14.0103 5.84887 13.7608 5.64843 13.5378 5.49541C13.297 5.33019 13.0335 5.18143 12.7159 5.09521C12.2482 4.96826 11.7517 4.96826 11.284 5.09521C10.9665 5.1814 10.7031 5.33011 10.4626 5.49518C10.2401 5.64788 9.99113 5.84782 9.71468 6.06987L5.84804 9.17528C5.8286 9.19089 5.80915 9.20647 5.78971 9.22204C5.52834 9.43135 5.26837 9.63955 5.07256 9.9043C4.90155 10.1355 4.7704 10.3967 4.69019 10.6784C4.59861 11.0001 4.59927 11.3329 4.5999 11.6467C4.59995 11.6724 4.6 11.698 4.6 11.7234V17H4C3.44772 17 3 17.4477 3 18C3 18.5523 3.44772 19 4 19H20C20.5523 19 21 18.5523 21 18C21 17.4477 20.5523 17 20 17H19.4ZM12.6 17V15.0628C12.6 14.883 12.4138 14.5943 12 14.5943C11.5862 14.5943 11.4 14.883 11.4 15.0628V17H12.6Z\" fill=\"#1F1646\"\/><\/svg> <\/span><span class=\"breadcrumb__home__name\">Home <\/span><\/a><span class=\"delimiter\">\/<\/span><\/div><div class=\"breadcrumb__parents\"> <button class=\"text breadcrumb__parents__menu\">&#8230; &nbsp;\/<\/button><\/div><div class=\"breadcrumb__dropdown shadow\"><\/div><div class=\"breadcrumb__current\"><span>Inspirez vos publics gr\u00e2ce au pouvoir persuasif des couleurs<\/span><\/div><\/nav><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" > <div class=\"single-resource-hero\" id=\"block_6db63b70e82eb34cef7f1e114ddab420\" data-theme=\"midnight-elegance\"><div class=\"wrap-shapes\"><div class=\"container\"><div class=\"shapes\"><svg width=\"133\" height=\"91\" viewBox=\"0 0 133 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M9.87022 19.5547L19 28.5581L9.87022 37.5615L0.740437 28.5581L9.87022 19.5547Z\" fill=\"var(--color2)\"\/><path d=\"M47.9562 0.000174339L71 22.7251L47.9562 45.45L24.9124 22.7251L47.9562 0.000174339Z\" fill=\"var(--color2)\"\/><path d=\"M38.9138 55.1376L53 69.0288L38.9139 82.92L24.8277 69.0288L38.9138 55.1376Z\" fill=\"var(--color3)\"\/><path d=\"M96.7761 19.3633L133 55.0859L96.776 90.8086L60.5521 55.0859L96.7761 19.3633Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div><div class=\"container container--sm\"><div class=\"row align-center justify-between mobile-reverse\"><div class=\"col-12\"><div class=\"resource-hero__content\"> <h1 class=\"title headline\" data-pinnable>Inspirez vos publics gr\u00e2ce au pouvoir persuasif des couleurs<\/h1>  <span class=\"eyebrow eyebrow--sm resource-hero__content__date\">ao\u00fbt 08, 2023 <\/span>    <\/div><\/div><div class=\"col-12\"> <div class=\"wrap-image   wrap-image--fill  wrap-video--margin\" id=\"video-block_6db63b70e82eb34cef7f1e114ddab420\" data-pinnable>  <picture><source media=\"(min-width: 1200px)\" srcset=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/03\/inspire-audiences-with-the-persuasive.webp\" type=\"image\/webp\"><source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/03\/inspire-audiences-with-the-persuasive-1200x338.webp\" type=\"image\/webp\"><source media=\"(min-width: 400px)\" srcset=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/03\/inspire-audiences-with-the-persuasive-768x216.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/03\/inspire-audiences-with-the-persuasive-450x127.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/03\/inspire-audiences-with-the-persuasive.jpg\" loading=\"lazy\" alt=\"Inspire Audiences With the Persuasive\"><\/picture>   <\/div><\/div><\/div><\/div><\/div><\/div><\/div> <\/div>\n\n\n<div class=\"custom-row \">\n    <div class=\"container \">\n        <div class=\"row\">\n\n<div class=\"col-md-7 col-lg-8 col-xl-9 \">\n    <div class=\"acf-innerblocks-container\">\n<div class=\"custom-block \" > <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\"><h3 class=\"headline title title--md\" data-pinnable>How to leverage color psychology to Unlock the Unforgettable<\/h3>  <div class=\"text\" data-pinnable><h3>Comment exploiter la psychologie des couleurs pour marquer les esprits<\/h3>\n<p>Les couleurs jouent un r\u00f4le essentiel pour nous aider \u00e0 naviguer dans le monde qui nous entoure. Certaines teintes influencent nos \u00e9motions, nos comportements et nos r\u00e9actions dans divers contextes. Elles occupent donc une place fascinante dans la psychologie humaine et nourrissent notre int\u00e9r\u00eat pour elles depuis toujours.<\/p>\n<p>Cette ann\u00e9e, Pantone, chef de file mondial en pr\u00e9visions de tendances chromatiques, a d\u00e9sign\u00e9 le vif Viva Magenta comme couleur de l\u2019ann\u00e9e 2023. D\u00e9crit comme \u00ab audacieux \u00bb et \u00ab sans compromis \u00bb, ce ton a \u00e9t\u00e9 choisi pour inspirer confiance et optimisme dans le monde post-pand\u00e9mie.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/03\/how-to-leverage-color-psychology.jpg\" alt=\"Une personne dans une salle sombre entour\u00e9e de projections immersives et color\u00e9es de coraux et d\u2019an\u00e9mones de mer\" loading=\"lazy\"\/><\/p>\n<p><em>L\u00e9gende photo : Avec l\u2019aimable autorisation d\u2019ARTECHOUSE<\/em><\/p>\n<p>Chaque couleur de l\u2019ann\u00e9e est choisie en fonction des tendances, du contexte social et politique, et de l\u2019\u00e9tat d\u2019esprit mondial. Une fois annonc\u00e9e, elle devient un symbole de son \u00e9poque, \u00e9voquant des \u00e9motions et des souvenirs particuliers.<\/p>\n<p>Dans notre industrie, par exemple, l\u2019optimisme que refl\u00e8te Viva Magenta s\u2019exprime \u00e0 travers la reprise marqu\u00e9e des \u00e9v\u00e9nements en personne \u2014 une tendance qui <a href=\"https:\/\/www.encore-can.com\/event-planning-resources\/\">devrait continuer \u00e0 cro\u00eetre<\/a>. Les publics montrent clairement leur d\u00e9sir de renouer avec les interactions en face \u00e0 face.<\/p>\n<p>Dans d\u2019autres secteurs comme la mode ou le marketing, la couleur de l\u2019ann\u00e9e influence la conception des marques, le d\u00e9veloppement de produits et m\u00eame les d\u00e9cisions d\u2019achat. Elle est devenue si influente que la couleur de 2024 (Apricot Crush) est d\u00e9j\u00e0 d\u00e9sign\u00e9e, et celle de 2025 (Future Dusk) fait l\u2019objet de pr\u00e9visions ! Mais qu\u2019est-ce qui donne tant de pouvoir \u00e0 une seule teinte ?<\/p>\n<p>Voyons l\u2019impact de la psychologie des couleurs et comment l\u2019utiliser pour stimuler certains \u00e9tats d\u2019esprit, accro\u00eetre l\u2019engagement et l\u2019apprentissage, et offrir une exp\u00e9rience inspirante \u00e0 votre prochain \u00e9v\u00e9nement.<\/p>\n<p><a href=\"https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/2023\/08\/24173417\/Unlocking-the-Power-of-Light-1.pdf\">D\u00e9couvrez les couleurs avec mon guide gratuit sur les DEL !<\/a><\/p>\n<h3>Psychologie des couleurs : pourquoi certaines teintes affectent notre humeur<\/h3>\n<p>Les couleurs ne rel\u00e8vent pas uniquement de l\u2019esth\u00e9tique ; elles influencent profond\u00e9ment notre \u00e9tat mental. <a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC4383146\/\">Des recherches<\/a> confirment que les couleurs peuvent affecter notre physiologie interne et susciter des r\u00e9actions inconscientes.<\/p>\n<p>Par exemple, les tons chauds et lumineux (rouge, orange, jaune) stimulent nos sens et peuvent \u00e9voquer <a href=\"https:\/\/99designs.com\/blog\/tips\/how-color-impacts-emotions-and-behaviors\/\">bonheur, optimisme et \u00e9nergie<\/a>. \u00c0 l\u2019inverse, les teintes froides et calmes (bleus et verts) sont per\u00e7ues comme <a href=\"https:\/\/99designs.com\/blog\/tips\/how-color-impacts-emotions-and-behaviors\/\">apaisantes<\/a>.<\/p>\n<p><strong>T\u00e9moignage \u2014 Tom Drozd, gestionnaire de produits chez Encore<\/strong><br \/>\n\u00ab Lorsqu\u2019on \u00e9volue dans un espace avec un \u00e9clairage accentu\u00e9 de rouge, le rythme cardiaque augmente l\u00e9g\u00e8rement et la respiration s\u2019acc\u00e9l\u00e8re, ce qui favorise une pens\u00e9e plus analytique. Les participants sont donc plus performants avec les donn\u00e9es num\u00e9riques que dans une salle bleue, qui a l\u2019effet inverse. \u00bb<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2023\/08\/drunk-tank-pink.jpg\" alt=\"Un long couloir de prison vide avec cellules des deux c\u00f4t\u00e9s, \u00e9clair\u00e9 d\u2019une forte teinte rose\" loading=\"lazy\"\/><\/p>\n<p>L\u2019influence des couleurs est si connue que certaines prisons ont m\u00eame peint leurs murs en rose \u2014 le \u00ab drunk tank pink \u00bb \u2014 pour tenter d\u2019apaiser les d\u00e9tenus violents.<\/p>\n<p>Ces recherches montrent que la pr\u00e9sence de couleurs n\u2019affecte pas seulement notre cognition et notre humeur, mais que certaines teintes modifient aussi notre fa\u00e7on d\u2019int\u00e9rioriser l\u2019information et d\u2019interagir.<\/p>\n<h3>Comment les couleurs am\u00e9liorent l\u2019apprentissage et l\u2019exp\u00e9rience \u00e9v\u00e9nementielle<\/h3>\n<p>Nous sommes plus sensibles \u00e0 l\u2019impact des couleurs qu\u2019on ne le pense, ce qui donne la possibilit\u00e9 d\u2019influencer strat\u00e9giquement un public. Bien utilis\u00e9es, elles renforcent l\u2019engagement et l\u2019apprentissage des participants, maximisant ainsi l\u2019efficacit\u00e9 de votre contenu.<\/p>\n<p>\u00ab Des \u00e9tudes r\u00e9centes en neurosciences montrent que, lorsqu\u2019on ajoute les bonnes couleurs \u00e0 un \u00e9v\u00e9nement, les participants sont plus engag\u00e9s, retiennent mieux les messages et l\u2019ambiance g\u00e9n\u00e9rale est am\u00e9lior\u00e9e. \u00bb<\/p>\n<p>Comme l\u2019explique Drozd : \u00ab En utilisant certaines couleurs dans l\u2019espace de r\u00e9union, nous pouvons adapter l\u2019humeur du public pour l\u2019harmoniser avec le contenu pr\u00e9sent\u00e9. \u00bb<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2023\/08\/unlocking-the-power-of-light.jpg\" alt=\"Illustration lumineuse mettant en valeur la puissance des couleurs\" loading=\"lazy\"\/><\/p>\n<p>Combinez cela avec le fait que <a href=\"https:\/\/www.brainline.org\/article\/vision-our-dominant-sense\">80 \u00e0 85 % de notre perception et de notre cognition passent par la vision<\/a>, et l\u2019importance d\u2019un usage r\u00e9fl\u00e9chi des couleurs devient \u00e9vidente.<\/p>\n<h3>Amplifiez votre impact gr\u00e2ce \u00e0 des solutions technologiques vibrantes<\/h3>\n<p>Disposer des solutions technologiques ad\u00e9quates vous permet d\u2019utiliser les bonnes couleurs, au bon moment, pour orienter l\u2019exp\u00e9rience des participants et atteindre vos objectifs.<\/p>\n<p><strong>Technologie DEL et \u00e9l\u00e9ments sc\u00e9niques<\/strong> \u2014 Les <a href=\"https:\/\/www.encore-can.com\/fr\/how-to-create-engaging-immersive-experiences-with-led-walls\/\">murs DEL<\/a> permettent de projeter des contenus visuels \u00e9clatants, quelle que soit la taille de l\u2019\u00e9cran. Lors d\u2019un gala, par exemple, des projections en jaune peuvent favoriser l\u2019interaction et am\u00e9liorer l\u2019humeur des participants.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2023\/08\/video-mapping-and-white-draping.jpg\" alt=\"Salle de r\u00e9ception illumin\u00e9e en violet avec une sc\u00e8ne centrale et des d\u00e9corations drap\u00e9es blanches\" loading=\"lazy\"\/><\/p>\n<p>Lors d\u2019une petite r\u00e9union ax\u00e9e sur la planification \u00e0 long terme, des lampes de table DEL diffusant des tons violets peuvent soutenir la r\u00e9flexion strat\u00e9gique. Les couleurs modulables offrent une infinit\u00e9 de possibilit\u00e9s pour transformer l\u2019ambiance en temps r\u00e9el.<\/p>\n<p>Vous pouvez \u00e9galement renforcer vos choix de couleurs avec des <a href=\"https:\/\/www.encore-can.com\/what-we-do\/\">\u00e9l\u00e9ments sc\u00e9niques<\/a>, comme des fonds en tissu extensible ou des d\u00e9cors modulaires, qui servent de toiles aux jeux lumineux.<\/p>\n<p>Qu\u2019il s\u2019agisse d\u2019un grand congr\u00e8s ou d\u2019une petite rencontre, nos experts peuvent vous aider \u00e0 choisir les technologies chromatiques adapt\u00e9es. En collaborant avec Encore, vous b\u00e9n\u00e9ficiez d\u2019une \u00e9quipe compl\u00e8te pour concevoir, produire et g\u00e9rer vos \u00e9v\u00e9nements.<\/p>\n<p><a href=\"https:\/\/www.encore-can.com\/contact-us\/\">Contactez-nous<\/a> pour une consultation gratuite et d\u00e9couvrez comment cr\u00e9er une exp\u00e9rience m\u00e9morable. Ou explorez nos guides pour voir comment la technologie DEL peut transformer vos \u00e9v\u00e9nements !<\/p>\n<p><a href=\"https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/2023\/08\/24173417\/Unlocking-the-Power-of-Light-1.pdf\">T\u00e9l\u00e9chargez gratuitement notre guide sur les couleurs et les DEL !<\/a><\/p>\n<\/div><\/div><\/div><\/div> <\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-md-5 col-lg-4 col-xl-3 blog-sidebar\">\n    <div class=\"acf-innerblocks-container\">\n<div class=\"custom-block padding--bottom \" > <div class=\"related-blog-post\" data-locked><div class=\"container\"><div class=\"related-blog-post__headline\"><h2 class=\"title title--md\">Related Blogs<\/h2><\/div><div class=\"cards-grid\"><div class=\"card\"><a href=\"https:\/\/www.encore-can.com\/fr\/ressources-pour-la-planification-devenements\/perspectives-du-secteur\/la-puissance-transformative-de-la-lumiere-mettre-en-valeur-ce-qui-compte-grace-a-leclairage-evenementiel\/\"><div 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