{"id":8112,"date":"2024-08-23T19:54:00","date_gmt":"2024-08-23T19:54:00","guid":{"rendered":"https:\/\/encorecanada.wpenginepowered.com\/event-planning-resources\/industry-insights\/designing-for-impact-5-ways-to-maximize-event-value-2\/"},"modified":"2025-08-22T15:43:09","modified_gmt":"2025-08-22T15:43:09","slug":"concevoir-pour-limpact-5-facons-de-maximiser-la-valeur-de-vos-evenements","status":"publish","type":"industry-insights","link":"https:\/\/www.encore-can.com\/fr\/ressources-pour-la-planification-devenements\/perspectives-du-secteur\/concevoir-pour-limpact-5-facons-de-maximiser-la-valeur-de-vos-evenements\/","title":{"rendered":"Concevoir pour l\u2019impact : 5 fa\u00e7ons de maximiser la valeur de vos \u00e9v\u00e9nements"},"content":{"rendered":"<div class=\"custom-block padding--bottom \" > <div class=\"breadcrumb-container\"><div class=\"container\"><nav class=\"breadcrumb\"><div class=\"breadcrumb__home\"><a href=\"https:\/\/www.encore-can.com\/fr\/\"><span class=\"breadcrumb__home__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.1919 7.02537C12.0673 6.99154 11.9325 6.99154 11.8079 7.02537C11.7896 7.03034 11.7359 7.04697 11.5943 7.14418C11.4414 7.24911 11.2514 7.40082 10.9417 7.64961L7.1004 10.7346C6.73765 11.026 6.70113 11.0657 6.68057 11.0936C6.64692 11.139 6.62568 11.1841 6.61376 11.226L6.61333 11.2279C6.61333 11.2279 6.61235 11.2327 6.6115 11.2386C6.60971 11.2509 6.60718 11.2733 6.60506 11.3128C6.60033 11.4008 6.6 11.517 6.6 11.7234V17H9.4V15.0628C9.4 13.6205 10.6465 12.5943 12 12.5943C13.3535 12.5943 14.6 13.6205 14.6 15.0628V17H17.4V11.7234C17.4 11.5175 17.3996 11.4012 17.3948 11.3135C17.3927 11.2742 17.3901 11.2517 17.3883 11.2393C17.3874 11.2333 17.3864 11.2283 17.3864 11.2283L17.3859 11.226C17.3734 11.1821 17.352 11.1373 17.3197 11.0936C17.2991 11.0658 17.2626 11.0261 16.8998 10.7346L13.0598 7.65062C12.7496 7.40152 12.5593 7.24956 12.4062 7.14448C12.2643 7.0471 12.2104 7.03038 12.1919 7.02537ZM19.4 17V11.7234C19.4 11.699 19.4 11.6744 19.4001 11.6498C19.4007 11.3339 19.4013 11.0009 19.3094 10.6784C19.2298 10.3987 19.0999 10.1372 18.9277 9.9043C18.7319 9.63963 18.4719 9.43143 18.2108 9.22229C18.1912 9.20663 18.1717 9.19097 18.1521 9.17528L14.2876 6.07159C14.0103 5.84887 13.7608 5.64843 13.5378 5.49541C13.297 5.33019 13.0335 5.18143 12.7159 5.09521C12.2482 4.96826 11.7517 4.96826 11.284 5.09521C10.9665 5.1814 10.7031 5.33011 10.4626 5.49518C10.2401 5.64788 9.99113 5.84782 9.71468 6.06987L5.84804 9.17528C5.8286 9.19089 5.80915 9.20647 5.78971 9.22204C5.52834 9.43135 5.26837 9.63955 5.07256 9.9043C4.90155 10.1355 4.7704 10.3967 4.69019 10.6784C4.59861 11.0001 4.59927 11.3329 4.5999 11.6467C4.59995 11.6724 4.6 11.698 4.6 11.7234V17H4C3.44772 17 3 17.4477 3 18C3 18.5523 3.44772 19 4 19H20C20.5523 19 21 18.5523 21 18C21 17.4477 20.5523 17 20 17H19.4ZM12.6 17V15.0628C12.6 14.883 12.4138 14.5943 12 14.5943C11.5862 14.5943 11.4 14.883 11.4 15.0628V17H12.6Z\" fill=\"#1F1646\"\/><\/svg> <\/span><span class=\"breadcrumb__home__name\">Home <\/span><\/a><span class=\"delimiter\">\/<\/span><\/div><div class=\"breadcrumb__parents\"> <button class=\"text breadcrumb__parents__menu\">&#8230; &nbsp;\/<\/button><\/div><div class=\"breadcrumb__dropdown shadow\"><\/div><div class=\"breadcrumb__current\"><span>Concevoir pour l\u2019impact : 5 fa\u00e7ons de maximiser la valeur de vos \u00e9v\u00e9nements<\/span><\/div><\/nav><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" > <div class=\"single-resource-hero\" id=\"block_95dddf2ac9dc4cef8026b11777e0b8a4\" data-theme=\"midnight-elegance\"><div class=\"wrap-shapes\"><div class=\"container\"><div class=\"shapes shapes--bottom\"><svg width=\"133\" height=\"91\" viewBox=\"0 0 133 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M9.87022 19.5547L19 28.5581L9.87022 37.5615L0.740437 28.5581L9.87022 19.5547Z\" fill=\"var(--color2)\"\/><path d=\"M47.9562 0.000174339L71 22.7251L47.9562 45.45L24.9124 22.7251L47.9562 0.000174339Z\" fill=\"var(--color2)\"\/><path d=\"M38.9138 55.1376L53 69.0288L38.9139 82.92L24.8277 69.0288L38.9138 55.1376Z\" fill=\"var(--color3)\"\/><path d=\"M96.7761 19.3633L133 55.0859L96.776 90.8086L60.5521 55.0859L96.7761 19.3633Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div><div class=\"container\"><div class=\"row align-center justify-between mobile-reverse\"><div class=\"col-lg-5\"><div class=\"resource-hero__content text--left\"> <h1 class=\"title headline\" data-pinnable>Concevoir pour l\u2019impact : 5 fa\u00e7ons de maximiser la valeur de vos \u00e9v\u00e9nements<\/h1>  <div class=\"text\" data-pinnable><p>Les \u00e9v\u00e9nements sont l\u2019un des outils les plus puissants pour g\u00e9n\u00e9rer de la valeur strat\u00e9gique \u2014 gr\u00e2ce \u00e0 leur capacit\u00e9 \u00e0 cr\u00e9er des liens significatifs, \u00e0 inspirer et \u00e0 favoriser le changement.<\/p>\n<p>En fait, 80 % des organisateurs de r\u00e9unions affirment que les \u00e9v\u00e9nements en personne sont le canal marketing le plus influent dans leur organisation.<\/p>\n<\/div>   <\/div><\/div><div class=\"col-lg-7\"> <div class=\"wrap-image   wrap-image--fill \" id=\"video-block_95dddf2ac9dc4cef8026b11777e0b8a4\" data-pinnable>  <picture><source media=\"(min-width: 1200px)\" srcset=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2008\/08\/encoremarketing-ai.webp\" type=\"image\/webp\"><source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2008\/08\/encoremarketing-ai-1200x344.webp\" type=\"image\/webp\"><source media=\"(min-width: 400px)\" srcset=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2008\/08\/encoremarketing-ai-768x220.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2008\/08\/encoremarketing-ai-450x129.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2008\/08\/encoremarketing-ai.jpg\" loading=\"lazy\" alt=\"A woman in business attire gives a presentation in front of a screen displaying blue and white pie charts to an audience.\"><\/picture>   <\/div><\/div><\/div><\/div><\/div><\/div><\/div> <\/div>\n\n\n<div class=\"custom-row \">\n    <div class=\"container \">\n        <div class=\"row\">\n\n<div class=\"col-md-7 col-lg-8 col-xl-9 \">\n    <div class=\"acf-innerblocks-container\">\n<div class=\"custom-block \" > <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\">  <div class=\"text\" data-pinnable><p>Lorsque vous cr\u00e9ez des exp\u00e9riences m\u00e9morables qui r\u00e9sonnent r\u00e9ellement, vous amplifiez l\u2019impact d\u2019une marque et d\u00e9montrez la valeur mesurable que vous apportez \u00e0 la r\u00e9ussite de votre organisation.<\/p>\n<p>De la planification \u00e0 la postproduction, les bons choix peuvent vous aider \u00e0 :<\/p>\n<ul>\n<li>D\u00e9montrer un retour sur investissement (ROI) mesurable<\/li>\n<li>Montrer concr\u00e8tement comment vos \u00e9v\u00e9nements profitent \u00e0 l\u2019organisation<\/li>\n<li>Vous positionner comme un leader strat\u00e9gique aupr\u00e8s de votre direction<\/li>\n<\/ul>\n<p>Voici cinq \u00e9tapes simples pour vous aider \u00e0 prendre les commandes et \u00e0 renforcer la valeur de vos \u00e9v\u00e9nements.<\/p>\n<h3>1. D\u00e9finir \u00e0 quoi ressemble le succ\u00e8s<\/h3>\n<p>D\u2019abord et avant tout, pour concevoir un \u00e9v\u00e9nement r\u00e9ussi, vous devez \u00eatre clair sur la d\u00e9finition du succ\u00e8s. Quels r\u00e9sultats mesurables utiliserez-vous pour d\u00e9montrer la valeur de votre \u00e9v\u00e9nement? Quels intervenants doivent s\u2019aligner sur cette vision?<\/p>\n<p>Selon le type d\u2019\u00e9v\u00e9nement, vos indicateurs de succ\u00e8s varieront. Voici quelques exemples courants :<\/p>\n<ul>\n<li>Pistes capt\u00e9es\/converties<\/li>\n<li>Revenus d\u2019inscription<\/li>\n<li>Ventes commandites<\/li>\n<li>Taux de participation<\/li>\n<li>Affaires r\u00e9p\u00e9t\u00e9es<\/li>\n<li>Scores de satisfaction<\/li>\n<li>Net Promoter Score (NPS)<\/li>\n<\/ul>\n<p>En plus de ces indicateurs quantitatifs, vos objectifs incluront probablement des donn\u00e9es qualitatives comme les mesures d\u2019engagement : s\u00e9ances suivies, r\u00e9ponses \u00e0 des sondages et r\u00e9troaction anecdotiques.<\/p>\n<p>En combinant ces donn\u00e9es \u00ab dures \u00bb et \u00ab souples \u00bb, vous obtiendrez des insights pr\u00e9cieux pour am\u00e9liorer vos prochains \u00e9v\u00e9nements.<\/p>\n<h3>2. Nourrir les participants potentiels avec du contenu personnalis\u00e9<\/h3>\n<p>Une fois vos objectifs d\u00e9finis, vous pouvez \u00e9tablir une feuille de route pour les atteindre. Une m\u00e9thode efficace consiste \u00e0 nourrir vos participants potentiels avec du contenu personnalis\u00e9.<\/p>\n<p><strong>Quelques id\u00e9es pour commencer :<\/strong><\/p>\n<ul>\n<li>Travaillez avec vos parties prenantes pour d\u00e9finir le public cible et les objectifs.<\/li>\n<li>S\u00e9parez votre audience en diff\u00e9rents profils\/personas.<\/li>\n<li>Identifiez ce que votre \u00e9v\u00e9nement offre qui attire chaque persona.<\/li>\n<li>Int\u00e9grez ces \u00e9l\u00e9ments dans votre conception strat\u00e9gique.<\/li>\n<li>Personnalisez votre contenu marketing pour chaque profil.<\/li>\n<li>Assurez-vous que l\u2019exp\u00e9rience sur place livrera ce qui est promis.<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2008\/08\/nurture-potential-articipants.jpg\" alt=\"Deux personnes devant un tableau blanc avec une analyse d\u2019audience (valeurs, int\u00e9r\u00eats, \u00e2ge, genre, localisation). L\u2019une tient un papier avec des graphiques.\"\/><\/p>\n<p>Par exemple, un vendeur mesurera le succ\u00e8s par le nombre de cartes de visite collect\u00e9es, tandis qu\u2019un professionnel certifi\u00e9 se concentrera sur les heures accumul\u00e9es pour son renouvellement de certification.<\/p>\n<p>Conna\u00eetre votre public et ses priorit\u00e9s vous aide \u00e0 maximiser le ROI pour chaque segment et \u00e0 mieux communiquer la valeur de la participation.<\/p>\n<p>Contactez-nous &nbsp; Abonnez-vous pour recevoir des conseils<\/p>\n<h3>3. Concevoir une exp\u00e9rience qui surprend et ravit<\/h3>\n<p>Pourquoi les gens participent-ils aux \u00e9v\u00e9nements? Pour avoir des exp\u00e9riences m\u00e9morables. L\u2019une des meilleures fa\u00e7ons d\u2019y parvenir est de proposer des exp\u00e9riences immersives.<\/p>\n<p>Ces \u00e9v\u00e9nements multisensoriels sont parmi les trois principales tendances qui influencent les d\u00e9cisions de planification selon l\u2019Encore Planner Pulse.<\/p>\n<p>Qu\u2019il s\u2019agisse d\u2019une s\u00e9ance pl\u00e9ni\u00e8re, d\u2019un repas ou d\u2019un \u00e9v\u00e9nement social, ces exp\u00e9riences \u00e9veillent les sens et laissent une impression durable.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2008\/08\/craft-an-experience-that-surprises.jpg\" alt=\"Salle de bal d\u00e9cor\u00e9e avec des tables. L\u2019arri\u00e8re-plan de la sc\u00e8ne montre une tortue de mer et le texte \u00ab InterContinental Miami Make-A-Wish Ball: Supernature \u00bb sous un \u00e9clairage bleu dramatique.\"\/><\/p>\n<p>Par exemple, le Miami Make-A-Wish\u00ae Ball a transform\u00e9 une salle en univers sous-marin \u00ab supernature \u00bb, doublant ainsi les dons de l\u2019ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\n<p><strong>Rehausser votre conception \u00e9v\u00e9nementielle<\/strong><\/p>\n<p>Les murs DEL sont l\u2019arri\u00e8re-plan le plus populaire, car ils transforment l\u2019espace, diffusent vos messages et transportent vos participants ailleurs sans qu\u2019ils quittent leur si\u00e8ge.<\/p>\n<p>Le Encore Content Studio peut vous aider \u00e0 cr\u00e9er des vid\u00e9os, animations et pr\u00e9sentations sur mesure pour ces \u00e9crans.<\/p>\n<p>Besoin d\u2019id\u00e9es? Int\u00e9grez :<\/p>\n<ul>\n<li>Des th\u00e8mes pertinents li\u00e9s aux d\u00e9fis actuels.<\/li>\n<li>Des conf\u00e9renciers vedettes ou experts renomm\u00e9s.<\/li>\n<li>Des ateliers pratiques et interactifs.<\/li>\n<li>Des discussions autour du feu ou en petits groupes.<\/li>\n<li>Des outils comme Chime Live pour sondages, Q&amp;A et analyses en direct.<\/li>\n<\/ul>\n<h3>Des connexions plus fortes, une fid\u00e9lit\u00e9 accrue<\/h3>\n<p>Le r\u00e9seautage favorise les relations d\u2019affaires, renforce la fid\u00e9lit\u00e9 et b\u00e2tit la communaut\u00e9. Cr\u00e9ez des \u00e9v\u00e9nements qui facilitent ces connexions, et vos participants reviendront.<\/p>\n<p>Ajoutez des activit\u00e9s sociales, comme des brise-glaces ou des d\u00e9fis d\u2019\u00e9quipe. Cela encourage le sentiment d\u2019appartenance, qui se traduit en fid\u00e9lit\u00e9 \u00e0 la marque.<\/p>\n<p>Les opportunit\u00e9s de r\u00e9seautage renforcent aussi le ROI pour les commanditaires et exposants. Des outils num\u00e9riques comme Chime Live (avec fonction de mise en relation) peuvent maximiser ces occasions.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2008\/08\/greater-connections.jpg\" alt=\"Un groupe de professionnels souriants discute \u00e0 un \u00e9v\u00e9nement de r\u00e9seautage, avec boissons et tablettes. L\u2019ambiance est chaleureuse.\"\/><\/p>\n<h3>Simplifier la planification<\/h3>\n<p>Un design strat\u00e9gique permet aussi d\u2019optimiser le temps des commanditaires et participants. Un outil de planification int\u00e9gr\u00e9 sur votre site web d\u2019\u00e9v\u00e9nement permet aux vendeurs de r\u00e9server directement des rencontres.<\/p>\n<p>Des processus simplifi\u00e9s renforcent la valeur de votre \u00e9v\u00e9nement et augmentent l\u2019engagement. Des outils qui confirment automatiquement les rendez-vous et facilitent le suivi am\u00e9liorent les conversions.<\/p>\n<h3>4. Attirer avec du marketing pr\u00e9\u00e9v\u00e9nement<\/h3>\n<p>Le marketing avant l\u2019\u00e9v\u00e9nement suscite l\u2019envie de participer. Collaborez avec votre \u00e9quipe marketing pour d\u00e9finir les meilleures histoires \u00e0 raconter et cr\u00e9er de l\u2019anticipation.<\/p>\n<p><strong>Id\u00e9es \u00e0 essayer :<\/strong><\/p>\n<ul>\n<li>Ajouter un compte \u00e0 rebours sur la page d\u2019inscription.<\/li>\n<li>Offrir un tarif pr\u00e9f\u00e9rentiel pour les inscriptions h\u00e2tives.<\/li>\n<li>Mettre de l\u2019avant vos \u00e9v\u00e9nements sociaux et le calibre des participants.<\/li>\n<li>Partager des aper\u00e7us ou d\u00e9monstrations des produits pr\u00e9sent\u00e9s.<\/li>\n<li>Promouvoir des webinaires anim\u00e9s par vos conf\u00e9renciers.<\/li>\n<li>Montrer quelles entreprises et titres de postes sont d\u00e9j\u00e0 inscrits.<\/li>\n<li>Expliquer comment la demande du public a fa\u00e7onn\u00e9 l\u2019agenda.<\/li>\n<\/ul>\n<h3>5. Prolonger la conversation apr\u00e8s l\u2019\u00e9v\u00e9nement<\/h3>\n<p>Apr\u00e8s l\u2019\u00e9v\u00e9nement, gardez l\u2019\u00e9lan en partageant du contenu r\u00e9utilis\u00e9 : vid\u00e9os, galeries photos, codes promo, replays de sessions. Cela prolonge l\u2019exp\u00e9rience et renforce le lien avec vos participants.<\/p>\n<p><strong>Strat\u00e9gies tendance :<\/strong><\/p>\n<ul>\n<li>Rediffuser le contenu capt\u00e9 sur place.<\/li>\n<li>Envoyer des codes promotionnels.<\/li>\n<li>Utiliser l\u2019IA pour g\u00e9n\u00e9rer des blogues ou vid\u00e9os r\u00e9capitulatifs.<\/li>\n<li>Remercier avec des courriels personnalis\u00e9s et ludiques.<\/li>\n<li>Partager des documents de recherche ou livres blancs li\u00e9s.<\/li>\n<li>Cr\u00e9er des webinaires ou groupes de discussion post\u00e9v\u00e9nement.<\/li>\n<\/ul>\n<p>Agir rapidement est essentiel pour transformer l\u2019enthousiasme en conversions. Transmettez vos listes d\u2019inscriptions \u00e0 votre \u00e9quipe marketing d\u00e8s que possible.<\/p>\n<p>En int\u00e9grant ces \u00e9tapes dans votre strat\u00e9gie \u00e9v\u00e9nementielle, vous alimentez l\u2019entonnoir des ventes, enrichissez les interactions clients et amplifiez les r\u00e9sultats.<\/p>\n<p>Nous serions ravis de vous aider \u00e0 les mettre en \u0153uvre et \u00e0 \u00e9lever votre impact!<\/p>\n<\/div><\/div><\/div><\/div> <\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-md-5 col-lg-4 col-xl-3  blog-sidebar\">\n    <div class=\"acf-innerblocks-container\">\n<div class=\"custom-block padding--bottom \" > <div class=\"related-blog-post\" data-locked><div class=\"container\"><div class=\"related-blog-post__headline\"><h2 class=\"title title--md\">Blogues connexes<\/h2><\/div><div class=\"cards-grid\"><div class=\"card\"><a 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11.6529 18 11.9216C18 12.1902 17.8919 12.4476 17.7001 12.6356L13.7001 16.5572C13.3057 16.9438 12.6726 16.9376 12.2859 16.5432C11.8993 16.1488 11.9056 15.5157 12.2999 15.1291L14.5516 12.9216H7C6.44772 12.9216 6 12.4739 6 11.9216C6 11.3693 6.44772 10.9216 7 10.9216H14.5516L12.2999 8.71407C11.9056 8.32743 11.8993 7.6943 12.2859 7.29993Z\"><\/path><\/svg><\/span><\/div><\/a><\/div><div class=\"card\"><a href=\"https:\/\/www.encore-can.com\/fr\/ressources-pour-la-planification-devenements\/perspectives-du-secteur\/5-idees-audio-creatives-pour-votre-prochaine-experience-immersive\/\"><div class=\"card__text\"><h3 class=\"title title--xs\">5 id\u00e9es audio cr\u00e9atives pour votre prochaine exp\u00e9rience immersive<\/h3><span class=\"btn btn--link\"><span class=\"btn__text\">View <\/span><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-labelledby=\"svgTitle svgDesc\"><title id=\"svgTitle\">arrow right<\/title><desc 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post-tags__title\">\u00c9tiquettes<\/p><div class=\"post-tags__group\"> <a href=\"https:\/\/www.encore-can.com\/fr\/tag\/immersive-experiences-fr\/\" target=\"_self\" class=\"bg--purple tag\"><span clss=\"text text--sm\">Exp\u00e9riences immersives <\/span><\/a><\/div><\/div><\/div> <\/div>\n<\/div>\n<\/div>\n\n<\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":1931,"menu_order":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"tags":[312],"class_list":["post-8112","industry-insights","type-industry-insights","status-publish","has-post-thumbnail","hentry","tag-immersive-experiences-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Concevoir pour l\u2019impact : 5 fa\u00e7ons de maximiser la valeur de vos \u00e9v\u00e9nements | Encore\u00ae<\/title>\n<meta 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