{"id":8071,"date":"2025-05-22T15:11:29","date_gmt":"2025-05-22T15:11:29","guid":{"rendered":"https:\/\/encorecanada.wpenginepowered.com\/?post_type=industry-insights&#038;p=8071"},"modified":"2025-08-21T14:48:05","modified_gmt":"2025-08-21T14:48:05","slug":"maximisez-limpact-et-lattrait-visuel-de-votre-evenement-grace-a-des-solutions-sceniques-ameliorees","status":"publish","type":"industry-insights","link":"https:\/\/www.encore-can.com\/fr\/ressources-pour-la-planification-devenements\/perspectives-du-secteur\/maximisez-limpact-et-lattrait-visuel-de-votre-evenement-grace-a-des-solutions-sceniques-ameliorees\/","title":{"rendered":"Maximisez l\u2019impact et l\u2019attrait visuel de votre \u00e9v\u00e9nement gr\u00e2ce \u00e0 des solutions sc\u00e9niques am\u00e9lior\u00e9es"},"content":{"rendered":"<div class=\"custom-block padding--bottom \" > <div class=\"breadcrumb-container\"><div class=\"container\"><nav class=\"breadcrumb\"><div class=\"breadcrumb__home\"><a href=\"https:\/\/www.encore-can.com\/fr\/\"><span class=\"breadcrumb__home__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.1919 7.02537C12.0673 6.99154 11.9325 6.99154 11.8079 7.02537C11.7896 7.03034 11.7359 7.04697 11.5943 7.14418C11.4414 7.24911 11.2514 7.40082 10.9417 7.64961L7.1004 10.7346C6.73765 11.026 6.70113 11.0657 6.68057 11.0936C6.64692 11.139 6.62568 11.1841 6.61376 11.226L6.61333 11.2279C6.61333 11.2279 6.61235 11.2327 6.6115 11.2386C6.60971 11.2509 6.60718 11.2733 6.60506 11.3128C6.60033 11.4008 6.6 11.517 6.6 11.7234V17H9.4V15.0628C9.4 13.6205 10.6465 12.5943 12 12.5943C13.3535 12.5943 14.6 13.6205 14.6 15.0628V17H17.4V11.7234C17.4 11.5175 17.3996 11.4012 17.3948 11.3135C17.3927 11.2742 17.3901 11.2517 17.3883 11.2393C17.3874 11.2333 17.3864 11.2283 17.3864 11.2283L17.3859 11.226C17.3734 11.1821 17.352 11.1373 17.3197 11.0936C17.2991 11.0658 17.2626 11.0261 16.8998 10.7346L13.0598 7.65062C12.7496 7.40152 12.5593 7.24956 12.4062 7.14448C12.2643 7.0471 12.2104 7.03038 12.1919 7.02537ZM19.4 17V11.7234C19.4 11.699 19.4 11.6744 19.4001 11.6498C19.4007 11.3339 19.4013 11.0009 19.3094 10.6784C19.2298 10.3987 19.0999 10.1372 18.9277 9.9043C18.7319 9.63963 18.4719 9.43143 18.2108 9.22229C18.1912 9.20663 18.1717 9.19097 18.1521 9.17528L14.2876 6.07159C14.0103 5.84887 13.7608 5.64843 13.5378 5.49541C13.297 5.33019 13.0335 5.18143 12.7159 5.09521C12.2482 4.96826 11.7517 4.96826 11.284 5.09521C10.9665 5.1814 10.7031 5.33011 10.4626 5.49518C10.2401 5.64788 9.99113 5.84782 9.71468 6.06987L5.84804 9.17528C5.8286 9.19089 5.80915 9.20647 5.78971 9.22204C5.52834 9.43135 5.26837 9.63955 5.07256 9.9043C4.90155 10.1355 4.7704 10.3967 4.69019 10.6784C4.59861 11.0001 4.59927 11.3329 4.5999 11.6467C4.59995 11.6724 4.6 11.698 4.6 11.7234V17H4C3.44772 17 3 17.4477 3 18C3 18.5523 3.44772 19 4 19H20C20.5523 19 21 18.5523 21 18C21 17.4477 20.5523 17 20 17H19.4ZM12.6 17V15.0628C12.6 14.883 12.4138 14.5943 12 14.5943C11.5862 14.5943 11.4 14.883 11.4 15.0628V17H12.6Z\" fill=\"#1F1646\"\/><\/svg> <\/span><span class=\"breadcrumb__home__name\">Home <\/span><\/a><span class=\"delimiter\">\/<\/span><\/div><div class=\"breadcrumb__parents\"> <button class=\"text breadcrumb__parents__menu\">&#8230; &nbsp;\/<\/button><\/div><div class=\"breadcrumb__dropdown shadow\"><\/div><div class=\"breadcrumb__current\"><span>Maximisez l\u2019impact et l\u2019attrait visuel de votre \u00e9v\u00e9nement gr\u00e2ce \u00e0 des solutions sc\u00e9niques am\u00e9lior\u00e9es<\/span><\/div><\/nav><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" > <div class=\"single-resource-hero\" id=\"block_dc79bbcb4eb231987d526048ac9076d0\" data-theme=\"midnight-elegance\"><div class=\"wrap-shapes\"><div class=\"container\"><div class=\"shapes shapes--bottom\"><svg width=\"133\" height=\"91\" viewBox=\"0 0 133 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M9.87022 19.5547L19 28.5581L9.87022 37.5615L0.740437 28.5581L9.87022 19.5547Z\" fill=\"var(--color2)\"\/><path d=\"M47.9562 0.000174339L71 22.7251L47.9562 45.45L24.9124 22.7251L47.9562 0.000174339Z\" fill=\"var(--color2)\"\/><path d=\"M38.9138 55.1376L53 69.0288L38.9139 82.92L24.8277 69.0288L38.9138 55.1376Z\" fill=\"var(--color3)\"\/><path d=\"M96.7761 19.3633L133 55.0859L96.776 90.8086L60.5521 55.0859L96.7761 19.3633Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div><div class=\"container\"><div class=\"row align-center justify-between mobile-reverse\"><div class=\"col-lg-5\"><div class=\"resource-hero__content text--left\"> <h1 class=\"title headline\" data-pinnable>Maximisez l\u2019impact et l\u2019attrait visuel de votre \u00e9v\u00e9nement gr\u00e2ce \u00e0 des solutions sc\u00e9niques am\u00e9lior\u00e9es\n<\/span><\/h1>  <span class=\"eyebrow eyebrow--sm resource-hero__content__date\">mai 22, 2025 <\/span> <div class=\"text\" data-pinnable><p>Vous voulez impressionner les participants d\u00e8s qu\u2019ils franchissent la porte? Si vous souhaitez cr\u00e9er une premi\u00e8re impression marquante, concentrez-vous sur la conception de vos espaces \u00e9v\u00e9nementiels.<\/p>\n<\/div>   <\/div><\/div><div class=\"col-lg-7\"> <div class=\"wrap-image   wrap-image--fill \" id=\"video-block_dc79bbcb4eb231987d526048ac9076d0\" data-pinnable>  <picture><source media=\"(min-width: 1200px)\" srcset=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2018\/05\/ScenicTile3-EBRF.webp\" type=\"image\/webp\"><source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2018\/05\/ScenicTile3-EBRF.webp\" type=\"image\/webp\"><source media=\"(min-width: 400px)\" srcset=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2018\/05\/ScenicTile3-EBRF.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2018\/05\/ScenicTile3-EBRF-450x253.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2018\/05\/ScenicTile3-EBRF.jpg\" loading=\"lazy\" alt=\"\"><\/picture>   <\/div><\/div><\/div><\/div><\/div><\/div><\/div> <\/div>\n\n\n<div class=\"custom-row \">\n    <div class=\"container \">\n        <div class=\"row\">\n\n<div class=\"col-md-7 col-lg-8 col-xl-9 \">\n    <div class=\"acf-innerblocks-container\">\n<div class=\"custom-block padding--bottom \" > <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\">  <div class=\"text\" data-pinnable><p>Pensez-y. Combien de fois \u00eates-vous entr\u00e9 dans une pi\u00e8ce et avez ressenti une ambiance particuli\u00e8re? Les environnements nous pr\u00e9parent \u00e0 ce que nous allons vivre. Ils influencent nos \u00e9motions. Ils affectent nos souvenirs. Et la majorit\u00e9 de cet impact provient des rep\u00e8res visuels.<\/p>\n<p>C\u2019est pourquoi les solutions sc\u00e9nographiques sont un excellent moyen de fa\u00e7onner intentionnellement la premi\u00e8re impression.<\/p>\n<p>Mettons maintenant cette id\u00e9e en pratique avec ces conseils d\u2019experts.<\/p>\n<h3>Pr\u00e9parez le terrain pour r\u00e9ussir<\/h3>\n<p>La fa\u00e7on la plus simple de maximiser l\u2019impact visuel est de concevoir en pensant au r\u00e9sultat final.<\/p>\n<ol>\n<li>Demandez-vous ce que vous voulez que vos invit\u00e9s ressentent en entrant dans l\u2019\u00e9v\u00e9nement.<\/li>\n<li>Identifiez les objets et les ressources qui renforceront cette impression. Par exemple, des fauteuils confortables et un \u00e9clairage chaleureux pour une discussion au coin du feu, ou des murs DEL portables pour une pr\u00e9sentation immersive de produits.<\/li>\n<li>Alignez ce que vous voulez que les participants voient, ressentent et fassent avec les indices visuels. Par exemple, si vous souhaitez favoriser la collaboration, pensez \u00e0 des tables basses avec des si\u00e8ges partag\u00e9s dans un espace propre et inspirant.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h3>Solutions sc\u00e9nographiques pour des sc\u00e9narios d\u2019\u00e9v\u00e9nements sp\u00e9cifiques<\/h3>\n<p>Nous avons consult\u00e9 notre \u00e9quipe d\u2019experts chez Encore, et voici ce qu\u2019ils recommandent pour les quatre sc\u00e9narios d\u2019\u00e9v\u00e9nements les plus courants.<\/p>\n<p><strong>1. Cr\u00e9ez un gala luxueux<\/strong><\/p>\n<p><strong>Sc\u00e9nario d\u2019\u00e9v\u00e9nement :<\/strong> Quand vous voulez impressionner, vous soignez votre apparence. De la m\u00eame mani\u00e8re, si vous souhaitez que les participants se sentent choy\u00e9s, il faut habiller l\u2019espace.<\/p>\n<p><strong>Comment faire en sorte qu\u2019une salle d\u00e9gage de la sophistication?<\/strong> Les rideaux d\u00e9coratifs.<\/p>\n<p><strong>Pourquoi \u00e7a fonctionne :<\/strong> Les rideaux d\u00e9coratifs sont une solution intemporelle qui ajoute du charme et une ambiance glamour de l\u2019\u00e2ge d\u2019or hollywoodien, avec un attrait visuel \u00e9lev\u00e9 qui capte bien la lumi\u00e8re. C\u2019est pourquoi ils sont un choix pris\u00e9 pour les galas, c\u00e9r\u00e9monies de remise de prix et \u00e9v\u00e9nements sociaux.<\/p>\n<p><strong>Ce qu\u2019il faut savoir :<\/strong> Ajoutez de la profondeur et un attrait visuel avec des tissus transparents ou textur\u00e9s. Il suffit de choisir les couleurs qui appuient votre th\u00e8me ou image de marque pour un rendu uniforme dans un cadre \u00e9v\u00e9nementiel raffin\u00e9.<\/p>\n<p>\u00ab\u00a0Les rideaux d\u00e9coratifs sont une fa\u00e7on simple d\u2019ajouter de l\u2019int\u00e9r\u00eat \u00e0 votre espace. Certains tissus sont l\u00e9g\u00e8rement transparents, ce qui leur permet de bien capter la lumi\u00e8re et d\u2019ajouter dimension et \u00e9l\u00e9gance \u00e0 l\u2019ambiance\u00a0\u00bb, affirme Tom Drozd, chef de produit chez Encore.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/05\/Scenario-1-drapery-encoremarketing_AI-526457071b54-1200x700-1.png\" alt=\"\" \/><\/p>\n<p><strong>2. Suscitez l\u2019enthousiasme lors d\u2019un congr\u00e8s de plusieurs jours<\/strong><\/p>\n<p><strong>Sc\u00e9nario d\u2019\u00e9v\u00e9nement :<\/strong> Vous organisez un congr\u00e8s de quatre jours \u00e0 haute \u00e9nergie dans un centre de congr\u00e8s moderne. Vous souhaitez des visuels percutants qui amplifient les messages des conf\u00e9renciers et laissent une impression durable.<\/p>\n<p><strong>Comment faire en sorte que l\u2019environnement stimule l\u2019engagement?<\/strong> Cr\u00e9ez un d\u00e9cor de sc\u00e8ne unique avec des panneaux sTILEr, qui peuvent \u00eatre combin\u00e9s de multiples fa\u00e7ons et r\u00e9utilis\u00e9s dans diff\u00e9rents espaces pendant l\u2019\u00e9v\u00e9nement.<\/p>\n<p><strong>Pourquoi \u00e7a fonctionne :<\/strong> Les panneaux sTILEr sont incroyablement polyvalents. Ils cr\u00e9ent une esth\u00e9tique technologique coh\u00e9rente qui fonctionne dans tous les environnements. Et surtout, ils appuient le rythme de l\u2019\u00e9v\u00e9nement sans dominer l\u2019espace.<\/p>\n<p>Pour attirer l\u2019attention dans la s\u00e9ance pl\u00e9ni\u00e8re, cr\u00e9ez un arri\u00e8re-plan de sc\u00e8ne avec plusieurs rang\u00e9es de panneaux sTILEr et ajoutez des colonnes sc\u00e9niques pour donner de la profondeur. Dans les salles plus petites, des arrangements en losange ou des cascades visuelles discr\u00e8tes permettent de maintenir une coh\u00e9rence visuelle avec votre marque ou vos messages.<\/p>\n<p><strong>Ce qu\u2019il faut savoir :<\/strong> Ces panneaux sont id\u00e9aux pour ajouter de la vari\u00e9t\u00e9 \u00e0 des \u00e9v\u00e9nements de plusieurs jours. \u00ab\u00a0C\u2019est comme un casse-t\u00eate cr\u00e9atif, facile \u00e0 ajuster en direct\u00a0\u00bb, dit Drozd. \u00ab\u00a0Les panneaux sTILEr sont les cam\u00e9l\u00e9ons de la sc\u00e8ne. Les possibilit\u00e9s sont infinies, tout comme votre imagination\u00a0\u00bb, ajoute-t-il.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/05\/Scenario-2-2-IMG_1953-EBRF-1200-x-700.png\" alt=\"\" \/><\/p>\n<p><strong>3. Passez facilement de la pl\u00e9ni\u00e8re aux ateliers<\/strong><\/p>\n<p><strong>Sc\u00e9nario d\u2019\u00e9v\u00e9nement :<\/strong> Vous organisez une s\u00e9ance g\u00e9n\u00e9rale, mais il y a un rebondissement \u2014 la salle de bal doit \u00eatre rapidement divis\u00e9e en zones par langue pour des discussions cibl\u00e9es.<\/p>\n<p><strong>Comment cr\u00e9er un environnement flexible et fonctionnel sans sacrifier l\u2019effet \u00ab\u00a0wow\u00a0\u00bb?<\/strong> Avec les panneaux souples \u2014 aussi pratiques qu\u2019\u00e9blouissants.<\/p>\n<p><strong>Pourquoi \u00e7a fonctionne :<\/strong> Les panneaux souples cr\u00e9ent un arri\u00e8re-plan visuel engageant et sont parfaits pour diviser l\u2019espace sans distraction.<\/p>\n<p><strong>Ce qu\u2019il faut savoir :<\/strong> Apr\u00e8s avoir rehauss\u00e9 votre s\u00e9ance d\u2019ouverture, les experts d\u2019Encore peuvent rapidement repositionner les panneaux pour cr\u00e9er des zones de discussion, assurant une transition fluide. Vous pouvez m\u00eame personnaliser le tissu avec du contenu visuel adapt\u00e9 \u00e0 diff\u00e9rents groupes.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/05\/Scenario-3-Softwall7-AI-mix_1200x700.png\" alt=\"\" \/><\/p>\n<p><strong>4. Transformez une r\u00e9union d\u2019affaires en exp\u00e9rience immersive<\/strong><\/p>\n<p><strong>Sc\u00e9nario d\u2019\u00e9v\u00e9nement :<\/strong> Vous planifiez une s\u00e9ance d\u2019entreprise pour des dirigeants, parties prenantes cl\u00e9s et employ\u00e9s. Vous souhaitez cr\u00e9er une exp\u00e9rience immersive qui bouscule les attentes habituelles et favorise des interactions m\u00e9morables.<\/p>\n<p><strong>Vous cherchez un d\u00e9cor qui \u00e9voque des \u00e9motions fortes et marque les esprits, sans d\u00e9passer votre budget?<\/strong> Backdrop Pro est votre toile id\u00e9ale, offrant une multitude de fa\u00e7ons d\u2019enrichir votre r\u00e9cit et de stimuler l\u2019imaginaire.<\/p>\n<p><strong>Pourquoi \u00e7a fonctionne :<\/strong> Backdrop Pro est une solution sc\u00e9nographique \u00e9conomique adapt\u00e9e aux petits budgets, plus abordable qu\u2019un mur DEL ou un d\u00e9cor personnalis\u00e9.<\/p>\n<p><strong>Ce qu\u2019il faut savoir :<\/strong> L\u2019<a href=\"https:\/\/lookbook.encoreglobal.com\/lighting\/uplighting\" target=\"_blank\" rel=\"noopener\">\u00e9clairage d\u2019ambiance<\/a> de base cr\u00e9e un fort impact visuel, et ses panneaux blancs sont parfaits pour les projections. Pour un effet encore plus marquant, optez pour des dispositions cr\u00e9atives ou du contenu imprim\u00e9 sur mesure.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/05\/Scenario-4-BackdropPro.jpg\" alt=\"\" \/><\/p>\n<h3>Rehausser l\u2019exp\u00e9rience \u00e9v\u00e9nementielle avec des d\u00e9cors immersifs<\/h3>\n<p>Imaginez des participants qui entrent dans un univers o\u00f9 chaque d\u00e9tail \u2014 du d\u00e9cor de sc\u00e8ne \u00e0 l\u2019ambiance g\u00e9n\u00e9rale \u2014 les plonge au c\u0153ur de l\u2019exp\u00e9rience. C\u2019est l\u00e0 tout le pouvoir d\u2019un bon design sc\u00e9nique.<\/p>\n<p>\u00ab\u00a0Les \u00e9l\u00e9ments sc\u00e9nographiques sont la touche finale qui rehausse toute l\u2019exp\u00e9rience \u00e9v\u00e9nementielle. Ils am\u00e9liorent le rendement du capital investi (RCI) et g\u00e9n\u00e8rent de l\u2019int\u00e9r\u00eat avant m\u00eame que le programme ne commence\u00a0\u00bb, affirme Drozd.<\/p>\n<\/div><\/div><\/div><\/div> <\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-md-5 col-lg-4 col-xl-3  blog-sidebar\">\n    <div class=\"acf-innerblocks-container\">\n<div class=\"custom-block padding--bottom \" > <div class=\"related-blog-post\" data-locked><div class=\"container\"><div class=\"related-blog-post__headline\"><h2 class=\"title title--md\">Related Blogs<\/h2><\/div><div class=\"cards-grid\"><div class=\"card\"><a href=\"https:\/\/www.encore-can.com\/fr\/ressources-pour-la-planification-devenements\/perspectives-du-secteur\/la-puissance-transformative-de-la-lumiere-mettre-en-valeur-ce-qui-compte-grace-a-leclairage-evenementiel\/\"><div class=\"card__text\"><h3 class=\"title title--xs\">La puissance transformative de la lumi\u00e8re : mettre en valeur ce qui compte gr\u00e2ce \u00e0 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19.75H3.75C3.28587 19.75 2.84075 19.5656 2.51256 19.2374C2.18437 18.9092 2 18.4641 2 18V5.25ZM5.5708 6.25L11.0193 11.2444C11.0325 11.2559 11.0455 11.2679 11.0583 11.2802L12 12.1434L12.9417 11.2802C12.9545 11.2679 12.9675 11.2559 12.9807 11.2444L18.4292 6.25H5.5708ZM20 7.52323L15.116 12.0002L20 16.4772V7.52323ZM18.4288 17.75H5.57123L10.3638 13.3568L11.3243 14.2372C11.7066 14.5876 12.2934 14.5876 12.6757 14.2372L13.6362 13.3568L18.4288 17.75ZM8.88396 12.0002L4 7.52324V16.4772L8.88396 12.0002Z\"\/><\/svg><\/a><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--top padding--bottom \" > <div class=\"divider\"><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" > <div class=\"post-tags\"><div class=\"container container--sm\"><p class=\"text text--sm post-tags__title\">\u00c9tiquettes<\/p><div class=\"post-tags__group\"> <a href=\"https:\/\/www.encore-can.com\/fr\/tag\/lighting-fr\/\" target=\"_self\" class=\"bg--purple tag\"><span clss=\"text text--sm\">\u00c9clairage 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