{"id":9797,"date":"2025-11-11T17:33:02","date_gmt":"2025-11-11T17:33:02","guid":{"rendered":"https:\/\/www.encore-can.com\/?post_type=case-study&#038;p=9797"},"modified":"2026-02-17T16:24:12","modified_gmt":"2026-02-17T16:24:12","slug":"encore-reinvente-lengagement-a-imex-america-2025","status":"publish","type":"case-study","link":"https:\/\/www.encore-can.com\/fr\/ressources-pour-la-planification-devenements\/etudes-de-cas\/encore-reinvente-lengagement-a-imex-america-2025\/","title":{"rendered":"Encore r\u00e9invente l&rsquo;engagement \u00e0 IMEX America 2025"},"content":{"rendered":"<div class=\"custom-block padding--bottom \" > <div class=\"breadcrumb-container\"><div class=\"container\"><nav class=\"breadcrumb\"><div class=\"breadcrumb__home\"><a href=\"https:\/\/www.encore-can.com\/fr\/\"><span class=\"breadcrumb__home__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.1919 7.02537C12.0673 6.99154 11.9325 6.99154 11.8079 7.02537C11.7896 7.03034 11.7359 7.04697 11.5943 7.14418C11.4414 7.24911 11.2514 7.40082 10.9417 7.64961L7.1004 10.7346C6.73765 11.026 6.70113 11.0657 6.68057 11.0936C6.64692 11.139 6.62568 11.1841 6.61376 11.226L6.61333 11.2279C6.61333 11.2279 6.61235 11.2327 6.6115 11.2386C6.60971 11.2509 6.60718 11.2733 6.60506 11.3128C6.60033 11.4008 6.6 11.517 6.6 11.7234V17H9.4V15.0628C9.4 13.6205 10.6465 12.5943 12 12.5943C13.3535 12.5943 14.6 13.6205 14.6 15.0628V17H17.4V11.7234C17.4 11.5175 17.3996 11.4012 17.3948 11.3135C17.3927 11.2742 17.3901 11.2517 17.3883 11.2393C17.3874 11.2333 17.3864 11.2283 17.3864 11.2283L17.3859 11.226C17.3734 11.1821 17.352 11.1373 17.3197 11.0936C17.2991 11.0658 17.2626 11.0261 16.8998 10.7346L13.0598 7.65062C12.7496 7.40152 12.5593 7.24956 12.4062 7.14448C12.2643 7.0471 12.2104 7.03038 12.1919 7.02537ZM19.4 17V11.7234C19.4 11.699 19.4 11.6744 19.4001 11.6498C19.4007 11.3339 19.4013 11.0009 19.3094 10.6784C19.2298 10.3987 19.0999 10.1372 18.9277 9.9043C18.7319 9.63963 18.4719 9.43143 18.2108 9.22229C18.1912 9.20663 18.1717 9.19097 18.1521 9.17528L14.2876 6.07159C14.0103 5.84887 13.7608 5.64843 13.5378 5.49541C13.297 5.33019 13.0335 5.18143 12.7159 5.09521C12.2482 4.96826 11.7517 4.96826 11.284 5.09521C10.9665 5.1814 10.7031 5.33011 10.4626 5.49518C10.2401 5.64788 9.99113 5.84782 9.71468 6.06987L5.84804 9.17528C5.8286 9.19089 5.80915 9.20647 5.78971 9.22204C5.52834 9.43135 5.26837 9.63955 5.07256 9.9043C4.90155 10.1355 4.7704 10.3967 4.69019 10.6784C4.59861 11.0001 4.59927 11.3329 4.5999 11.6467C4.59995 11.6724 4.6 11.698 4.6 11.7234V17H4C3.44772 17 3 17.4477 3 18C3 18.5523 3.44772 19 4 19H20C20.5523 19 21 18.5523 21 18C21 17.4477 20.5523 17 20 17H19.4ZM12.6 17V15.0628C12.6 14.883 12.4138 14.5943 12 14.5943C11.5862 14.5943 11.4 14.883 11.4 15.0628V17H12.6Z\" fill=\"#1F1646\"\/><\/svg> <\/span><span class=\"breadcrumb__home__name\">Home <\/span><\/a><span class=\"delimiter\">\/<\/span><\/div><div class=\"breadcrumb__parents\"> <button class=\"text breadcrumb__parents__menu\">&#8230; &nbsp;\/<\/button><\/div><div class=\"breadcrumb__dropdown shadow\"><\/div><div class=\"breadcrumb__current\"><span>Encore r\u00e9invente l&rsquo;engagement \u00e0 IMEX America 2025<\/span><\/div><\/nav><\/div><\/div> <\/div>\n\n<div class=\"custom-block \" > <div class=\"decoration mobile-hide\" data-theme=\"midnight-elegance\" ><div class=\"container\"><div class=\"shapes style--0 position-right\" style=\"top: 140px\"><svg width=\"133\" height=\"91\" viewBox=\"0 0 133 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M9.87022 19.5547L19 28.5581L9.87022 37.5615L0.740437 28.5581L9.87022 19.5547Z\" fill=\"var(--color2)\"\/><path d=\"M47.9562 0.000174339L71 22.7251L47.9562 45.45L24.9124 22.7251L47.9562 0.000174339Z\" fill=\"var(--color2)\"\/><path d=\"M38.9138 55.1376L53 69.0288L38.9139 82.92L24.8277 69.0288L38.9138 55.1376Z\" fill=\" var(--color3)\"\/><path d=\"M96.7761 19.3633L133 55.0859L96.776 90.8086L60.5521 55.0859L96.7761 19.3633Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" ><div class=\"container container--sm\"> <div class=\"single-resource-hero\" id=\"block_7aa8178d1a3ca71b09f10d5e052dbcfd\" data-theme=\"midnight-elegance\"><div class=\"container container--sm\"><div class=\"row align-center justify-between mobile-reverse\"><div class=\"col-12\"><div class=\"resource-hero__content\"> <h1 class=\"title headline\" data-pinnable>Encore r\u00e9invente l&rsquo;engagement \u00e0 l&rsquo;exposition IMEX America 2025\n<\/span><\/h1>     <\/div><\/div><div class=\"col-12\"> <div class=\"wrap-image  wrap-video  wrap-image--fill  wrap-video--margin\" id=\"video-block_7aa8178d1a3ca71b09f10d5e052dbcfd\" data-pinnable><template v-if=\"!isPlaying\"> <div class=\"play-btn\" @click=\"playVideoClick\"><svg width=\"18\" height=\"20\" viewBox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M5.80014 2.30273C4.22495 1.3933 3.43658 0.938714 2.7903 1.00664C2.22659 1.06589 1.71495 1.36175 1.38178 1.82031C0.999943 2.34586 0.999943 3.25473 0.999943 5.07236L0.999942 14.7753C0.999942 16.5929 0.999942 17.5017 1.38178 18.0272C1.71495 18.4858 2.22659 18.7818 2.7903 18.841C3.43658 18.9089 4.22495 18.4545 5.80014 17.5451L14.2001 12.6953C15.7753 11.7859 16.5628 11.331 16.8271 10.7373C17.0576 10.2195 17.0576 9.62783 16.8271 9.11002C16.5629 8.51661 15.7754 8.06197 14.2016 7.15329L5.80014 2.30273Z\" stroke=\"white\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div><\/template>  <div class=\"video-player\" ref=\"iframe\" data-vimeo-url=\"https:\/\/player.vimeo.com\/video\/1135408688?h=53d28a7f32\" data-vimeo-autoplay=\"true\" data-vimeo-muted=\"true\"><\/div> <\/div><\/div><\/div><\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\"><h3 class=\"headline title title--md\" data-pinnable>Objectif<\/h3>  <div class=\"text\" data-pinnable><p>IMEX America 2025, le plus grand \u00e9v\u00e9nement professionnel de l&rsquo;industrie \u00e9v\u00e9nementielle au monde, a accueilli les professionnels des r\u00e9unions, des \u00e9v\u00e9nements et du voyage \u00e0 Las Vegas, au Nevada. En tant que partenaire officiel d&rsquo;IMEX pour la quatri\u00e8me ann\u00e9e cons\u00e9cutive, Encore a cherch\u00e9 \u00e0 cr\u00e9er une exposition interactive qui servirait de source d&rsquo;inspiration et d&rsquo;information pour les organisateurs d&rsquo;\u00e9v\u00e9nements. Notre pr\u00e9sence nous a permis de rencontrer ou de renouer avec nos clients, nos associ\u00e9s et nos contacts dans l&rsquo;industrie.<\/p>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block padding--top padding--bottom \" >  <div class=\"testimonials testimonials--centered \"><div class=\"container container--fluid\"><div class=\"row align-center justify-center\"><div class=\"col-md-10\"><div class=\"title title--sm font--purple\" data-pinnable><p>\u00ab\u00a0Cela ne ressemblait \u00e0 aucune autre exp\u00e9rience propos\u00e9e par les exposants ici. Ils ont su apporter une touche humaine et r\u00e9aliste \u00e0 leur pr\u00e9sentation technologique, cr\u00e9ant ainsi une exp\u00e9rience vraiment incroyable. Encore est sans doute l&rsquo;un de mes kiosques pr\u00e9f\u00e9r\u00e9s.\u00a0\u00bb<\/p>\n<\/div> <div class=\"text font--purple\" data-pinnable>Emily Munsick<\/div> <div class=\"text text--sm font--purple\" data-pinnable>Cencora<\/div><\/div><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\"><h3 class=\"headline title title--md\" data-pinnable>Solution<\/h3>  <div class=\"text\" data-pinnable><p>Encore a imagin\u00e9, con\u00e7u et construit la station Encore, notre exposition de 465 m\u00b2 o\u00f9 nous avons guid\u00e9 plus de 900 participants \u00e0 travers un voyage de d\u00e9couverte. En plus de pr\u00e9senter nos capacit\u00e9s de production compl\u00e8tes, nous avons organis\u00e9 une exp\u00e9rience ferroviaire immersive. \u00c0 l&rsquo;int\u00e9rieur du train, nous avons invit\u00e9 les participants \u00e0 d\u00e9couvrir notre simulation du parcours des organisateurs, o\u00f9 des id\u00e9es audacieuses stimulent la cr\u00e9ativit\u00e9 et transforment les \u00e9v\u00e9nements. Les participants ont pu approfondir leurs connaissances dans notre centre d&rsquo;inspiration, o\u00f9 nous avons organis\u00e9 17 sessions \u00e9ducatives. Encore fut un v\u00e9ritable phare d&rsquo;innovation et une source d&rsquo;exp\u00e9riences transformatrices ayant marqu\u00e9 et inspir\u00e9 les visiteurs du salon IMEX. Plus important encore, nous avons suscit\u00e9 des id\u00e9es passionnantes pour aider les organisateurs \u00e0 avoir un impact lors d&rsquo;\u00e9v\u00e9nements futurs, \u00e0 \u00e9tablir des relations professionnelles et \u00e0 forger de nouveaux partenariats. Notre pr\u00e9sence a directement permis d&rsquo;augmenter de plus de 45 % le nombre de r\u00e9unions de partenariat sur place par rapport \u00e0 l&rsquo;ann\u00e9e derni\u00e8re.<\/p>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block \" > <div class=\"decoration mobile-hide\" ><div class=\"container\"><div class=\"shapes style--1 position-left\" style=\"\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"198\" height=\"139\" viewBox=\"0 0 198 139\" fill=\"none\"><path d=\"M95.436 92.7501L72.3226 115.866L95.436 138.982L118.549 115.866L95.436 92.7501Z\" fill=\"#00BFDE\"\/><path d=\"M49.2742 0.750226L-0.000610352 50.0303L49.2743 99.3103L98.5491 50.0303L49.2742 0.750226Z\" fill=\"#1B75BC\"\/><path d=\"M146.992 77.7501L132.434 92.3093L146.992 106.869L161.549 92.3093L146.992 77.7501Z\" fill=\"#A7549F\"\/><path d=\"M132.381 0.749976L106.213 26.9207L132.381 53.0913L158.549 26.9207L132.381 0.749976Z\" fill=\"#00BFDE\"\/><path d=\"M186.635 95.75L175.721 106.665L186.635 117.58L197.549 106.665L186.635 95.75Z\" fill=\"#1B75BC\"\/><\/svg><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--top padding--bottom \" > <div class=\"custom-html-container\"><style>\r\n  .two-column-list {\r\n    width: 80%;\r\n    max-width: 900px;\r\n    margin: 0 auto; \/* center the whole block *\/\r\n  }\r\n  .two-column-list .headline {\r\n   padding-left: 20px;\r\n    text-align: left;\r\n  }\r\n  .two-column-list ul {\r\n    display: grid;\r\n    grid-template-columns: 1fr 1fr;\r\n    gap: 20px 40px;\r\n    padding-left: 20px; \/* indent bullets *\/\r\n    padding-top: 15px;\r\n    margin: 0;\r\n  }\r\n  .two-column-list li {\r\n    font-size: 16px;\r\n    line-height: 1.5;\r\n  }\r\n  @media (max-width: 768px) {\r\n    .two-column-list ul {\r\n      grid-template-columns: 1fr;\r\n      gap: 10px;\r\n    }\r\n  }\r\n<\/style>\r\n\r\n<div class=\"two-column-list\">\r\n  <span class=\"headline title title--md\">Services 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