{"id":8321,"date":"2019-01-13T15:58:00","date_gmt":"2019-01-13T15:58:00","guid":{"rendered":"https:\/\/encorecanada.wpenginepowered.com\/?post_type=case-study&#038;p=8321"},"modified":"2025-10-31T16:37:04","modified_gmt":"2025-10-31T16:37:04","slug":"go-west","status":"publish","type":"case-study","link":"https:\/\/www.encore-can.com\/fr\/ressources-pour-la-planification-devenements\/etudes-de-cas\/go-west\/","title":{"rendered":"Go West"},"content":{"rendered":"<div class=\"custom-block padding--bottom \" > <div class=\"breadcrumb-container\"><div class=\"container\"><nav class=\"breadcrumb\"><div class=\"breadcrumb__home\"><a href=\"https:\/\/www.encore-can.com\/fr\/\"><span class=\"breadcrumb__home__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.1919 7.02537C12.0673 6.99154 11.9325 6.99154 11.8079 7.02537C11.7896 7.03034 11.7359 7.04697 11.5943 7.14418C11.4414 7.24911 11.2514 7.40082 10.9417 7.64961L7.1004 10.7346C6.73765 11.026 6.70113 11.0657 6.68057 11.0936C6.64692 11.139 6.62568 11.1841 6.61376 11.226L6.61333 11.2279C6.61333 11.2279 6.61235 11.2327 6.6115 11.2386C6.60971 11.2509 6.60718 11.2733 6.60506 11.3128C6.60033 11.4008 6.6 11.517 6.6 11.7234V17H9.4V15.0628C9.4 13.6205 10.6465 12.5943 12 12.5943C13.3535 12.5943 14.6 13.6205 14.6 15.0628V17H17.4V11.7234C17.4 11.5175 17.3996 11.4012 17.3948 11.3135C17.3927 11.2742 17.3901 11.2517 17.3883 11.2393C17.3874 11.2333 17.3864 11.2283 17.3864 11.2283L17.3859 11.226C17.3734 11.1821 17.352 11.1373 17.3197 11.0936C17.2991 11.0658 17.2626 11.0261 16.8998 10.7346L13.0598 7.65062C12.7496 7.40152 12.5593 7.24956 12.4062 7.14448C12.2643 7.0471 12.2104 7.03038 12.1919 7.02537ZM19.4 17V11.7234C19.4 11.699 19.4 11.6744 19.4001 11.6498C19.4007 11.3339 19.4013 11.0009 19.3094 10.6784C19.2298 10.3987 19.0999 10.1372 18.9277 9.9043C18.7319 9.63963 18.4719 9.43143 18.2108 9.22229C18.1912 9.20663 18.1717 9.19097 18.1521 9.17528L14.2876 6.07159C14.0103 5.84887 13.7608 5.64843 13.5378 5.49541C13.297 5.33019 13.0335 5.18143 12.7159 5.09521C12.2482 4.96826 11.7517 4.96826 11.284 5.09521C10.9665 5.1814 10.7031 5.33011 10.4626 5.49518C10.2401 5.64788 9.99113 5.84782 9.71468 6.06987L5.84804 9.17528C5.8286 9.19089 5.80915 9.20647 5.78971 9.22204C5.52834 9.43135 5.26837 9.63955 5.07256 9.9043C4.90155 10.1355 4.7704 10.3967 4.69019 10.6784C4.59861 11.0001 4.59927 11.3329 4.5999 11.6467C4.59995 11.6724 4.6 11.698 4.6 11.7234V17H4C3.44772 17 3 17.4477 3 18C3 18.5523 3.44772 19 4 19H20C20.5523 19 21 18.5523 21 18C21 17.4477 20.5523 17 20 17H19.4ZM12.6 17V15.0628C12.6 14.883 12.4138 14.5943 12 14.5943C11.5862 14.5943 11.4 14.883 11.4 15.0628V17H12.6Z\" fill=\"#1F1646\"\/><\/svg> <\/span><span class=\"breadcrumb__home__name\">Home <\/span><\/a><span class=\"delimiter\">\/<\/span><\/div><div class=\"breadcrumb__parents\"> <button class=\"text breadcrumb__parents__menu\">&#8230; &nbsp;\/<\/button><\/div><div class=\"breadcrumb__dropdown shadow\"><\/div><div class=\"breadcrumb__current\"><span>Go West<\/span><\/div><\/nav><\/div><\/div> <\/div>\n\n<div class=\"custom-block \" > <div class=\"decoration mobile-hide\" data-theme=\"midnight-elegance\" ><div class=\"container\"><div class=\"shapes style--0 position-right\" style=\"top: 140px\"><svg width=\"133\" height=\"91\" viewBox=\"0 0 133 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M9.87022 19.5547L19 28.5581L9.87022 37.5615L0.740437 28.5581L9.87022 19.5547Z\" fill=\"var(--color2)\"\/><path d=\"M47.9562 0.000174339L71 22.7251L47.9562 45.45L24.9124 22.7251L47.9562 0.000174339Z\" fill=\"var(--color2)\"\/><path d=\"M38.9138 55.1376L53 69.0288L38.9139 82.92L24.8277 69.0288L38.9138 55.1376Z\" fill=\" var(--color3)\"\/><path d=\"M96.7761 19.3633L133 55.0859L96.776 90.8086L60.5521 55.0859L96.7761 19.3633Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" ><div class=\"container container--sm\"> <div class=\"single-resource-hero\" id=\"block_3f94b0f69fbdbf76877a3bff51e1d472\" data-theme=\"midnight-elegance\"><div class=\"container container--sm\"><div class=\"row align-center justify-between mobile-reverse\"><div class=\"col-12\"><div class=\"resource-hero__content\"> <h1 class=\"title headline\" data-pinnable>Go West\n<\/span><\/h1>     <\/div><\/div><div class=\"col-12\"> <div class=\"wrap-image   wrap-image--fill  wrap-video--margin\" id=\"video-block_3f94b0f69fbdbf76877a3bff51e1d472\" data-pinnable>  <picture><source media=\"(min-width: 1200px)\" srcset=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/04\/FMAV-Go-West-2019-scaled-1.webp\" type=\"image\/webp\"><source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/04\/FMAV-Go-West-2019-scaled-1-1200x800.webp\" type=\"image\/webp\"><source media=\"(min-width: 400px)\" srcset=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/04\/FMAV-Go-West-2019-scaled-1-768x512.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/04\/FMAV-Go-West-2019-scaled-1-450x300.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/04\/FMAV-Go-West-2019-scaled-1.jpg\" loading=\"lazy\" alt=\"Go West\"><\/picture>   <\/div><\/div><\/div><\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\"><h3 class=\"headline title title--md\" data-pinnable>Objectif<\/h3>  <div class=\"text\" data-pinnable><p>En collaboration avec les \u00e9quipes de conception \u00e9v\u00e9nementielle de Timewise et One West, FMAV par Encore a \u00e9t\u00e9 charg\u00e9e de cr\u00e9er une exp\u00e9rience immersive pour accueillir et accommoder des pr\u00e9sentateurs et des conf\u00e9renciers de haut niveau. L&rsquo;espace devait \u00eatre accueillant pour l&rsquo;auditoire et am\u00e9nag\u00e9 de mani\u00e8re \u00e0 favoriser le r\u00e9seautage et la conversation.<\/p>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\"><h3 class=\"headline title title--md\" data-pinnable>Solution<\/h3>  <div class=\"text\" data-pinnable><h4>Conception de la salle principale<\/h4>\n<p>L&rsquo;\u00e9quipe s&rsquo;est r\u00e9unie dans les bureaux d&rsquo;Edmonton afin d&rsquo;harmoniser et de cadrer un sc\u00e9nario refl\u00e9tant la valeur que l&rsquo;\u00e9v\u00e9nement repr\u00e9sente pour ses diff\u00e9rentes parties prenantes.<\/p>\n<p>Pour y parvenir, nous avons appliqu\u00e9 plusieurs strat\u00e9gies de conception dans la salle principale. Tout d&rsquo;abord, nous avons modifi\u00e9 la forme afin de rompre avec le rectangle standard des espaces \u00e9v\u00e9nementiels. Tourn\u00e9e \u00e0 45\u00b0, la disposition a cr\u00e9\u00e9 une forme triangulaire avec des \u00e9crans vid\u00e9o et des drap\u00e9s impressionnants. Cette forme avait deux objectifs. Tout d&rsquo;abord, mettre l&rsquo;accent sur la sc\u00e8ne principale en tant que point central. Ensuite, envelopper l&rsquo;auditoire comme si les \u00e9crans et les draperies \u00e9treignaient m\u00e9taphoriquement les spectateurs.<\/p>\n<p>Afin de r\u00e9inventer l&rsquo;exp\u00e9rience sc\u00e9nique et de compl\u00e9ter l&rsquo;angle de la salle, FMAV a con\u00e7u une sc\u00e8ne en forme de losange permettant au public d&rsquo;\u00eatre proche de l&rsquo;action tout en conservant une hauteur de sc\u00e8ne sup\u00e9rieure \u00e0 36 pouces afin de donner aux pr\u00e9sentateurs l&rsquo;allure de rock stars.<\/p>\n<p>\u00c0 l&rsquo;aide d&rsquo;une solution sc\u00e9nique FMAV, nous avons con\u00e7u une feuille d&rsquo;\u00e9rable en hommage \u00e0 notre fier h\u00e9ritage canadien. OneWest a fourni des dispositions de si\u00e8ges mixtes strat\u00e9giquement plac\u00e9es pour encourager les interactions entre les participants. Les si\u00e8ges offraient \u00e9galement une disposition parfaite pour connecter avec le contenu et les conversations en dehors des pr\u00e9sentations sur sc\u00e8ne.<\/p>\n<p>Pour renforcer le sentiment d&rsquo;intimit\u00e9 de l&rsquo;auditoire, FMAV a con\u00e7u un plan de gr\u00e9age avec des lignes de ponts inclin\u00e9es vers l&rsquo;arri\u00e8re de la salle. Cela a cr\u00e9\u00e9 un plafond plus bas, apportant une ambiance intime \u00e0 la zone r\u00e9serv\u00e9e \u00e0 l&rsquo;auditoire tout en conservant le caract\u00e8re th\u00e9\u00e2tral de la sc\u00e8ne principale. Pour accentuer l&rsquo;inclinaison des ponts, des si\u00e8ges en gradins ont \u00e9t\u00e9 install\u00e9s \u00e0 l&rsquo;arri\u00e8re de la salle, permettant aux participants d&rsquo;avoir une meilleure visibilit\u00e9 et de vivre une exp\u00e9rience unique depuis ce point de vue privil\u00e9gi\u00e9.<\/p>\n<p>Quelques choix technologiques subtils ont \u00e9t\u00e9 effectu\u00e9s afin de permettre et d&rsquo;am\u00e9liorer la connexion entre les participants et les pr\u00e9sentateurs. Par exemple, une cam\u00e9ra robotis\u00e9e a \u00e9t\u00e9 plac\u00e9e dans le coin arri\u00e8re de la sc\u00e8ne, pr\u00e8s du point d&rsquo;entr\u00e9e du pr\u00e9sentateur. Elle a permis de filmer en contre-plong\u00e9e les pr\u00e9sentateurs entrant et sortant de la sc\u00e8ne. Ce choix de prise de vue a en quelque sorte \u00ab bris\u00e9 le quatri\u00e8me mur \u00bb, montrant \u00e0 l&rsquo;auditoire une partie de l&rsquo;exp\u00e9rience des coulisses que la plupart des participants connaissent bien. Cela a \u00e0 la fois humanis\u00e9 et dynamis\u00e9 l&rsquo;arriv\u00e9e et le d\u00e9part de chaque pr\u00e9sentateur.<\/p>\n<p>Les \u00e9crans IMAG \u00e9taient orient\u00e9s en mode portrait afin de permettre un plan complet du pr\u00e9sentateur, le rendant haut de 16 pieds, ce qui renfor\u00e7ait son autorit\u00e9 et alimentait son image de \u00ab rock star \u00bb.<\/p>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block padding--bottom \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"decoration\" data-theme=\"midnight-elegance\" ><div class=\"container\"><div class=\"shapes style--1 position-left\" style=\"\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"198\" height=\"139\" viewBox=\"0 0 198 139\" fill=\"none\"><path d=\"M95.436 92.7501L72.3226 115.866L95.436 138.982L118.549 115.866L95.436 92.7501Z\" fill=\"var(--color2)\"\/><path d=\"M49.2742 0.750226L-0.000610352 50.0303L49.2743 99.3103L98.5491 50.0303L49.2742 0.750226Z\" fill=\"var(--color1)\"\/><path d=\"M146.992 77.7501L132.434 92.3093L146.992 106.869L161.549 92.3093L146.992 77.7501Z\" fill=\"var(--color3)\"\/><path d=\"M132.381 0.749976L106.213 26.9207L132.381 53.0913L158.549 26.9207L132.381 0.749976Z\" fill=\"var(--color2)\"\/><path d=\"M186.635 95.75L175.721 106.665L186.635 117.58L197.549 106.665L186.635 95.75Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div><div class=\"container container--fluid\"><div class=\"\"><h3 class=\"headline title title--md\" data-pinnable>R\u00e9sultat<\/h3>  <div class=\"text\" data-pinnable><p>Tout cela a contribu\u00e9 \u00e0 rendre le r\u00e9cit de l&rsquo;\u00e9v\u00e9nement tr\u00e8s efficace. Permettre \u00e0 Timewise, FMAV et OneWest Event Design d&rsquo;apporter leur contribution \u00e0 leur mani\u00e8re unique a cr\u00e9\u00e9 une communaut\u00e9, stimul\u00e9 l&rsquo;innovation et mis en valeur notre fiert\u00e9 commune pour l&rsquo;Ouest canadien.<\/p>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block padding--bottom \" > <section class=\"image-gallery\"><div class=\"swiper image-gallery-swiper\"><div class=\"swiper-wrapper\"> <div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/04\/FMAV-Go-West-2019-scaled-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/04\/FMAV-Go-West-2019-scaled-1-1200x800.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/04\/FMAV-Go-West-2019-scaled-1.jpg\" loading=\"lazy\" alt=\"Go West\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/04\/Go-West-2019-7.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/04\/Go-West-2019-7-1200x802.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/04\/Go-West-2019-7.jpg\" loading=\"lazy\" alt=\"Go West\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/04\/Go-West-2019-15.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/04\/Go-West-2019-15.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/04\/Go-West-2019-15.jpg\" loading=\"lazy\" alt=\"Go West\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/04\/Go-West-2019-16.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/04\/Go-West-2019-16.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/04\/Go-West-2019-16.jpg\" loading=\"lazy\" alt=\"Go West\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/04\/Go-West-Event.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/04\/Go-West-Event-1200x640.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/04\/Go-West-Event.jpg\" loading=\"lazy\" alt=\"Go West\"><\/picture><\/div> <div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/04\/FMAV-Go-West-2019-scaled-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/04\/FMAV-Go-West-2019-scaled-1-1200x800.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/04\/FMAV-Go-West-2019-scaled-1.jpg\" loading=\"lazy\" alt=\"Go West\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/04\/Go-West-2019-7.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/04\/Go-West-2019-7-1200x802.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/04\/Go-West-2019-7.jpg\" loading=\"lazy\" alt=\"Go West\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/04\/Go-West-2019-15.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/04\/Go-West-2019-15.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/04\/Go-West-2019-15.jpg\" loading=\"lazy\" alt=\"Go West\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/04\/Go-West-2019-16.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/04\/Go-West-2019-16.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/04\/Go-West-2019-16.jpg\" loading=\"lazy\" alt=\"Go West\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/04\/Go-West-Event.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/04\/Go-West-Event-1200x640.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/04\/Go-West-Event.jpg\" loading=\"lazy\" alt=\"Go West\"><\/picture><\/div> <\/div><\/div><div class=\"container container--sm\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"swiper-elements\"><div class=\"image-gallery-button-prev\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M14.7071 6.91203C15.0976 7.30256 15.0976 7.93572 14.7071 8.32625L10.4142 12.6191L14.7071 16.912C15.0976 17.3026 15.0976 17.9357 14.7071 18.3262C14.3166 18.7168 13.6834 18.7168 13.2929 18.3262L8.29289 13.3262C7.90237 12.9357 7.90237 12.3026 8.29289 11.912L13.2929 6.91203C13.6834 6.52151 14.3166 6.52151 14.7071 6.91203Z\"\/><\/svg><\/div><div class=\"image-gallery-pagination\"><\/div><div class=\"image-gallery-button-next\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M8.29289 6.91203C7.90237 7.30256 7.90237 7.93572 8.29289 8.32625L12.5858 12.6191L8.29289 16.912C7.90237 17.3026 7.90237 17.9357 8.29289 18.3262C8.68342 18.7168 9.31658 18.7168 9.70711 18.3262L14.7071 13.3262C15.0976 12.9357 15.0976 12.3026 14.7071 11.912L9.70711 6.91203C9.31658 6.52151 8.68342 6.52151 8.29289 6.91203Z\"\/><\/svg><\/div><\/div><\/div><\/div><\/div><dialog class=\"modal image-modal\" id=\"enlarge-picture\" aria-labelledby=\"Big Image Modal\"><button class=\"modal-close js-modal-close\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M6.29289 6.29289C6.68342 5.90237 7.31658 5.90237 7.70711 6.29289L11.9999 10.5857L16.2928 6.29289C16.6833 5.90237 17.3165 5.90237 17.707 6.29289C18.0975 6.68342 18.0975 7.31658 17.707 7.70711L13.4141 11.9999L17.707 16.2928C18.0975 16.6833 18.0975 17.3165 17.707 17.707C17.3165 18.0975 16.6833 18.0975 16.2928 17.707L11.9999 13.4141L7.70711 17.707C7.31658 18.0975 6.68342 18.0975 6.29289 17.707C5.90237 17.3165 5.90237 16.6833 6.29289 16.2928L10.5857 11.9999L6.29289 7.70711C5.90237 7.31658 5.90237 6.68342 6.29289 6.29289Z\" fill=\"white\"\/><\/svg><\/button> <img decoding=\"async\" src=\"\" alt=\"\"><\/dialog><\/section> <\/div>\n\n<div class=\"custom-block padding--bottom \" ><div class=\"container container--sm\"> <div class=\"blue-box-callout\"><div class=\"container container--fluid\"><div class=\"box bg--dark_blue \"><div class=\"box__content\"><div class=\"box__text\"> <div class=\"headline\" data-pinnable><p>Discutons de vos besoins en mati\u00e8re d&rsquo;exp\u00e9rience \u00e9v\u00e9nementielle.<\/p>\n<\/div> <div class=\"title title--xs\" 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8.71407C11.9056 8.32743 11.8993 7.6943 12.2859 7.29993Z\" fill=\"#1F1646\"\/><\/svg> <\/a><\/div><\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block padding--bottom \" ><div class=\"container\"> <div class=\"custom-html-container\"><hr><\/div> <\/div><\/div>\n\n<div class=\"custom-block padding--bottom \" ><div class=\"container container--sm\"> <div class=\"related-content-cards\" data-locked><div class=\"container\"><div class=\"related-content-cards__headline\">  <h2 class=\"title title--md\">\u00c9tudes de cas similaires<\/h2><\/div><div class=\"cards-grid\"><div class=\"card\"><a href=\"https:\/\/www.encore-can.com\/fr\/ressources-pour-la-planification-devenements\/etudes-de-cas\/petro-canada-associe-de-lannee\/\"><div class=\"card__image\"><picture><source media=\"(min-width: 400px)\" srcset=\"https:\/\/www.encore-can.com\/wp-content\/uploads\/2025\/01\/Petro-Canada-Associate-of-the-Year-2024-1200x627.webp\" type=\"image\/webp\"><source 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<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":6963,"menu_order":0,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false},"tags":[],"class_list":["post-8321","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Go West | Encore\u00ae<\/title>\n<meta name=\"description\" content=\"Encore was tasked with producing an event welcoming to audience members and arranged in a way that encouraged networking and conversation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.encore-can.com\/fr\/ressources-pour-la-planification-devenements\/etudes-de-cas\/go-west\/\" \/>\n<meta property=\"og:locale\" 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