Feb 27 2024
Encore Research

Internet service is the thread that weaves together various event elements to help deliver a seamless experience, ensure attendee satisfaction, and manage costs. This is why it’s important to hire a partner to provide dedicated internet services.  Just like insurance protects you from loss in the case of a mishap, a dedicated internet services partner …

Harness the evocative power of touch, taste and smell to create multisensory events

Jan 3 2024
Kristi Casey
5 MIN
How to enhance learning, memory and mood with the cross-connection of senses   Marcel Proust’s masterpiece Remembrance of Things Past begins with the narrator enjoying the taste, touch and smell of a cookie dipped in tea. That simple multisensory experience transports him back in time to his childhood, kicking off an epic multi-volume adventure. Similarly, ...

Soundscapes of engagement: Leveraging audio technology for memorable events

Nov 3 2023
Kristi Casey
10 MIN
From sound effects to targeted audio, learn how to amplify participant experiences Sounds provoke powerful emotions. The sound effects in a movie make us lean forward with anticipation or jump in surprise. A song on the radio has the power to transport us to another time and place instantly. Conversely, when you can’t hear what’s ...

Top Ideas to Make Your Holiday Event Stand Out

Oct 17 2023
Candice Beckman
It happens to everyone. The holiday season creeps up on us and before you know it, it’s November! For us event planners, that usually comes with the annual task of planning a corporate holiday party.  We always want to keep both our stakeholders and attendees happy. So here comes the million-dollar question: how can I ...

Simplify the complexity of events: three ways to leverage the power of an event production partner

Sep 11 2023
Annette Moody
7 MIN
Even the smallest event can involve surprising complexity: innovative technology, remote participants, not to mention on-site changes. And with each vendor or production partner, that level of complexity becomes amplified by the need to manage additional people and processes, expectations and production schedules. That’s why – especially if you have limited time and resources – ...

Three Strategies to Crafting Compelling Event Content 

Aug 23 2023
Emily Loftis
6 MIN
Produce a memorable experience for your meeting participants  In today’s ever-changing landscape, the way people consume content has undergone a rapid transformation. What does this mean for meeting and event professionals? You’ve likely faced unique challenges in capturing (and keeping) your audience’s attention to deliver a memorable experience. To address these hurdles, let’s consider some ...

Inspire audiences with the persuasive power of color

Aug 8 2023
Emily Loftis
6 MIN
How to leverage color psychology to Unlock the Unforgettable Colors play a vital role in helping us navigate the world around us. Certain hues can influence how we feel, behave and even respond in various settings, giving them an intriguing role in human psychology and fueling our long-held fascination with them. This year, Pantone, the ...

How to create immersive experiences with event technology

Aug 2 2023
Kristi Casey
7 MIN
You’ve heard the term ‘immersive experiences.’ But what does that mean? Let’s go beyond the buzzword to look at how you can use cutting-edge and traditional audiovisual (AV) technology to leverage this trend.  What is an immersive experience? An immersive experience is one that engages one or more senses. It encourages people exposed to the experience to become active participants ...

How Augmented Reality is Transforming Events

Jun 6 2023
Abhishek Khatpe
Businesses all around the world are using immersive technology like virtual apps, AR, and VR to raise awareness, differentiate from competitors, and drive sales. Augmented Reality (AR) in particular is being adopted across different industries (online and offline) at a rapid rate. This spike in interest for Augmented Reality in events is being fuelled by ...